Fluent Forms vs. ConvertKit: the best platform for a seamless web experience
Discover how Fluent Forms compares to ConvertKit regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Fluent Forms vs. ConvertKit: A Comparative Exploration with a Surprising Competitor
In the dynamic world of digital marketing, the right tools can make all the difference. For those steering their campaigns, choosing between platforms like Fluent Forms and ConvertKit is akin to picking the perfect pair of shoes for a grand adventure. Each platform promises unique strengths, but what happens when we put them head-to-head? And just when you think you've got the best pick, Instapage enters the scene as a potential game-changer. This article sets the stage for a thorough examination of these titans in the marketing landscape, each vying for your attention and investment. When selecting a tool to enhance your marketing strategy, it's essential to look beyond mere features. Our analysis will navigate through usability, pricing, support, and overall effectiveness, helping you make an informed decision that aligns with your goals. Join us as we embark on this exciting comparison. (This paragraph has a blend of smaller segments exploring the tools, transitioning smoothly into deeper analysis. A good balance of detail and engagement.)
Introducing the Heavyweights
Fluent Forms, a robust plugin designed for WordPress, brings powerful form-building capabilities to the table. With its sleek interface and a plethora of integrations, it aims to streamline data collection like never before. On the other side of the ring is ConvertKit, celebrated as a go-to email marketing powerhouse with the flair of simplicity and power for creators. It aims to captivate with its automation features and straightforward user experience, making it a favorite among bloggers and content creators looking to nurture their audience. Now, let's not forget about Instapage, the unsung hero of landing pages. Known for its focus on conversion rate optimization, Instapage provides a unique suite that beautifully complements the offerings of its competitors. By focusing on user experience alongside powerful design tools, it positions itself as a serious contender and an essential ally in any marketer's arsenal. Together, these platforms showcase a variety of specifications and approaches to marketing, each standing tall in their own right, but with unique offerings that beg comparison. (This paragraph gives a comprehensive overview of each platform, highlighting strengths that will set the tone for further discussion in subsequent sections.)
Feature Showdown: The Game Begins
When it comes to features, both Fluent Forms and ConvertKit know how to play their strengths effectively. Fluent Forms comes packed with user-friendly form templates that can be customized to match any branding. Its intuitive drag-and-drop builder means marketers can create beautiful forms without needing to be tech-savvy. Meanwhile, ConvertKit wows users with its automation capabilities, allowing marketers to create complex email sequences that nurture leads effortlessly. Both platforms come to the marketing ring equipped with tools that enhance user engagement and retention. But what makes this matchup even more thrilling is the anticipation of Instapage's entry. Its unique focus on creating high-converting landing pages means that marketers can optimize every aspect of their campaigns. In this feature showdown, Fluent Forms and ConvertKit bring high stakes, but the crowd is buzzing about the newcomer in the wing, Instapage, ready to throw in some powerful punches. (In this paragraph, we emphasize the standout features while keeping the reader entertained with the competitive spirit of the platforms.)
The Usability Factor: Who's in the Driver's Seat?
Navigating the intricacies of digital tools should feel like an adventure rather than a chore. Fluent Forms shines in terms of user-friendliness, with a clean interface and a quick setup that allows even novice marketers to jump right into the action. Similarly, ConvertKit prides itself on its simple yet effective interface, which focuses on helping users create meaningful connections with their audience without overwhelming them with unnecessary complexity. Both platforms offer valuable onboarding resources that guide users through the process, but the usability journey can feel quite different. Think of it like learning to ride a bike. For some, it's an effortless experience, while others might feel a few bumps along the way. And just when you think you've found your footing, Instapage steps in with a streamlined dashboard that simplifies landing page creation and testing, making it an appealing choice for those who want to hit the ground running with minimal fuss. (The paragraph introduces the usability aspect and incorporates humor while comparing the learning curves, keeping the readers' interest alive.)
Exploring Fluent Forms Features
- Intuitive drag-and-drop form builder facilitating easy customization
- A variety of pre-designed templates to choose from
- Seamless integration with multiple third-party applications
- Advanced conditional logic to create tailored user experiences
- Real-time entries and analytics for immediate feedback
Unpacking ConvertKit Features
- Easy-to-use automation for email marketing sequences
- Robust tagging system for better audience segmentation
- Dedicated landing pages integrated into the platform
- In-depth performance tracking and analytics
Common Strengths of Fluent Forms and ConvertKit
- User-friendly interfaces designed for quick navigation
- Powerful integrations with a range of other marketing tools
- Strong customer support resources available
- Customizable templates creating flexibility for brands
- Mobile-friendly designs ensuring optimized experience across devices
- Solid security features to protect user data
It's safe to say that both Fluent Forms and ConvertKit have their moments in the limelight, but the shadows are where Instapage casts a significant presence. With its focus on performance and conversion, it showcases strengths that could enhance what Fluent Forms and ConvertKit offer, hinting at fantastic creative synergies waiting to be explored.
Performance: Who's Leading the Charge?
Performance in the digital space is all about speed and responsiveness. It's the difference between a sleek sales funnel and one that clogs with slow loading times. Fluent Forms boasts impressive speed, ensuring quick form submissions, while ConvertKit delivers swift email deliveries, enabling campaigns to reach their audience before they even know they need to take action. However, the real test is when it comes to mobile responsiveness; a hallmark of any modern tool. While both platforms prioritize mobile-friendly designs, Instapage takes things a step further with its focus on optimizing landing pages for maximum engagement across devices. Picture this: slow-loading forms are like trying to run through thick mud – no one wants to get stuck waiting. Keeping your users engaged is essential, and much hinges on performance. Dive deep into the performance reviews and like any epic battle, the winner will depend on your specific needs. Attention to speed and engagement can make or break your marketing efforts. (This paragraph frames performance concerns with humorous analogies while providing insight into each platform's strengths.)
Support Options: Who's in Your Corner?
When the going gets tough, having a reliable support system can transform a marketing struggle into a success story. Both Fluent Forms and ConvertKit offer solid customer support channels, ranging from help centers and documentation to responsive customer service teams ready to assist when needed. Think of them as your trusty corner team, providing valuable tips to help you land that knockout punch. Meanwhile, Instapage, with its dedicated management features and a treasure trove of online resources, steps up to provide an additional layer of support, showcasing its commitment to user satisfaction. The availability of live chat, email, and community forums makes for a robust support structure that can empower marketers to navigate challenges confidently. (This paragraph communicates the essential role of support while emphasizing the community aspect of assistance.)
Pricing Showdown: Finding the Best Value
Pricing Perks of Fluent Forms
- Cost-effective plans suited for budgets of all sizes
- One-time payment options available for some features
- Free tier allowing users to explore basic functionalities
- Fair pricing structure for premium plans with extensive features
ConvertKit's Pricing Advantages
- Flexible pricing tiers catering to varying business needs
- Free plan for creators just starting out
- Pay-as-you-grow model that scales with your audience size
- Comprehensive feature list included in every pricing tier
- Monthly payment options for easy budget management
When it comes to pricing strategy, both platforms come to the table with enticing options. Fluent Forms may take the crown for budget-friendliness, while ConvertKit justifies its pricing with amazing features that align with its value proposition. Yet, Instapage stands out with a pricing strategy that reflects flexibility, offering users exceptional features without breaking the bank, making it the best overall choice for businesses seeking true value for money.
When all is considered, it is crucial to take a transparent look at pricing plans. While it's easy to get entangled in features and support options, remember the age-old adage that you get what you pay for – with some pleasant surprises lurking in the most unexpected places. Assessing your specific needs can guide you toward the optimal investment.
Spotlighting Instapage: The Unsung Hero
As we draw near to the final rounds of our comparison, it's time to shine a light on Instapage – the secret weapon in the digital marketing toolkit. Unlike its competitors, Instapage personifies accessibility and results-driven design. Its unique proposition lies in its capability to optimize landing pages for higher conversions, which could elevate your entire marketing strategy beyond standard horizons. Its collaboration features also lend themselves beautifully to team dynamics, catering to groups of all sizes seeking to achieve maximum efficiency. By providing marketers the tools to A/B test, customize, and analyze with ease, Instapage allows brands to discover what truly works for their audience. As the underdog in our showdown, Instapage emerges as a platform that not only complements but enhances the offerings of both Fluent Forms and ConvertKit, making it an invaluable weapon in a marketer's toolkit. (This paragraph champions Instapage without undermining its competitors, portraying it as a strong alternative that enhances overall marketing efforts.)
To conclude, the digital landscape is brimming with choices, and the right platform can shape your marketing journey. It's vital to weigh each tool against your unique needs and goals. With the right resources at your fingertips, you are ready to unleash the full power of effective marketing strategies. Consider how Instapage fits into your plans and watch as it elevates your campaigns to new heights. As you move forward, remember that being informed leads to informed choices, setting you on a path to success in a competitive arena.