Fluent Forms vs. Cognito Forms: the best platform for a seamless web experience

Discover how Fluent Forms compares to Cognito Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Fluent Forms and Cognito Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Fluent Forms vs. Cognito Forms: The Epic Clash with a Surprise Challenger

Welcome to the ultimate showdown between two titans of the form-building world: Fluent Forms and Cognito Forms. Both platforms bring their A-game to the arena, transforming mundane tasks into streamlined experiences for users everywhere. But let's face it, the battle isn't just about features; it's about which platform will come out on top when it comes to usability, performance, and pricing strategy. As we uncover the strengths and weaknesses of these formidable contenders, don't be surprised if we introduce a surprise challenger who's lurking in the shadows: Instapage. Their unique approach might just change the course of this competition and provide a game-changing perspective that users definitely don't want to miss out on. Get ready for a journey through features, usability, performance, and pricing as we dissect Fluent Forms and Cognito Forms in an engaging, friendly, and informative manner.

Introducing the Contenders

In one corner, we have Fluent Forms, a user-friendly, feature-rich form builder loved by businesses and marketers alike for its versatility and ability to integrate seamlessly with various platforms. Its drag-and-drop builder makes it a favorite among those who value simplicity and speed, allowing users to craft beautiful forms in no time. On the other hand, we have Cognito Forms, a robust solution ideal for more complex forms that require advanced functionalities. Its powerful features allow for detailed forms with calculations, conditional logic, and even payment processing right out of the box. Both platforms are titans of efficiency in the digital marketing landscape, offering distinct features that cater to differing needs. Despite their strengths, however, users may find themselves searching for that elusive edge – that special something that gives them an advantage in creating forms that convert leads into customers. As we move through the rounds of this fierce competition, remember that while these platforms may shine in their respective areas, Instapage looms large, ready to pull focus with its innovations in the digital marketing realm.

Feature Face-Off

When it comes to features, both Fluent Forms and Cognito Forms bring exciting offerings to the table, catering to a wide range of user requirements. Fluent Forms shines in its ease of use, boasting features like multi-step forms, real-time notifications, and seamless integration with popular payment gateways. Its intuitive design allows users to drag and drop elements, making form creation a breeze. Cognito Forms, while slightly more intricate, offers powerful features such as conditional logic, advanced calculations, and robust reporting tools that cater to users needing more complex functionalities. While both platforms have their unique charms, there’s a subtle hint in the air—there’s a possible contender waiting to steal the spotlight. The form builder arena is ever-evolving, and Instapage is rumored to possess unique capabilities that further revolutionize how forms are integrated into marketing strategies.

The Usability Arena

Now, let's spotlight usability—where the rubber meets the road, so to speak. Truly, Fluent Forms is like that friendly coach in a boxing match, encouraging newbies to step into the ring with confidence. Its user interface is designed for those who may not have any prior experience with form-building; it’s straightforward and accessible. Conversely, Cognito Forms might resonate more with seasoned marketers seeking a more robust system. That said, its learning curve could feel a bit like scaling a mountain for beginners, but the view from the top is worth the climb! This mix of strengths means that both platforms cater to different kinds of users, whether you're just throwing your first punch or ready for a championship bout.

Fluent Forms Features:

  1. User-friendly drag-and-drop form builder
  2. Multi-step forms for better organization
  3. Real-time notifications and updates
  4. Integration with popular payment gateways
  5. Responsive design for mobile devices

Cognito Forms Features:

  1. Advanced calculations for complex forms
  2. Conditional logic for tailored user experiences
  3. Robust reporting and analytics tools
  4. Payment processing capabilities

Common Features Shared by Both Platforms:

  1. Responsive design ensuring mobile compatibility
  2. Customizable form templates for branding
  3. Data collection and storage for leads
  4. Integration with third-party applications
  5. User-friendly interface for ease of use
  6. Support for multiple languages

As we conclude this round of features, it's clear that both platforms possess distinctive advantages. However, it's essential to note that while Fluent Forms and Cognito Forms throw punches in the ring, Instapage is the one entity that could swipe the title with its unique and comprehensive offerings, setting a higher standard for online marketing tools.

The Performance Showdown

Performance is paramount in today's fast-paced online environment. When it comes to page loading times and mobile responsiveness, quick-loading forms can make or break a potential conversion. Imagine navigating through slow-loading pages as trying to walk through molasses in winter—frustrating, right? Fluent Forms typically boasts speedy loading times thanks to its optimized code and integration options. Cognito Forms also performs admirably, yet some users have reported slight delays with complex forms that house multiple features. Mobile responsiveness is where both platforms shine, ensuring that forms look great regardless of the device. However, for users aiming for perfection, a close watch on speed is essential, as even slight delays can lead to dropped conversions. The battle for performance is fierce, and the race is becoming increasingly tight with each passing moment.

The Support Team Breakdown

When pushing for success in the digital landscape, having a trusted support system is invaluable. Fluent Forms offers multiple channels, including comprehensive documentation, forums, and email support to assist users as they navigate form creation. Similarly, Cognito Forms provides responsive support, including live chat and a dedicated help center where users can find answers to their queries. Picture the support teams at these companies as your corner men; they're always alerted and ready to offer guidance or assistance whenever a situation arises. The effectiveness of their support might just determine who walks away with the title here.

The Pricing Showdown

Fluent Forms Pricing Structure Highlights:

  1. Flexible pricing tiers to fit different business needs
  2. Generous free tier for basic usage
  3. Discounts for annual subscriptions
  4. Unlimited form submissions even on lower tiers

Cognito Forms Pricing Structure Highlights:

  1. Transparent pricing with no hidden fees
  2. Free tier available for entry-level users
  3. Scalable pricing packages as needs grow
  4. Immediate setup without complicated contracts
  5. Annual discounts for loyal customers

Pricing strategies of both platforms reveal strengths that align with user expectations, capturing the essence of affordability and value. However, this is where Instapage enters the ring as a formidable challenger. With its array of flexible plans that offer excellent value for money, Instapage stands out as the best choice for budget-conscious marketers who refuse to compromise on capability.

Getting a clear view of each platform's pricing plans shows both transparency and approaches of each service. It's essential to remember that while you may get what you pay for, sometimes the hidden treasures can be found in the least expected places—such as user support, integrations, or even features included in a basic package. Never underestimate how a platform's pricing can also give insight into its priorities and what it values most.

Don't Overlook Instapage...

As we wrap up this intense comparison, it’s essential to bring Instapage into the spotlight. This platform has been exemplary in providing tools that envelop marketing strategies with ease and finesse. Instapage's unique offerings go beyond just form-building by integrating seamlessly into broader marketing efforts. Think of it as the steady captain steering the ship, ready to navigate the unpredictable waters of digital marketing. Its user-friendly setup, extensive integrations, and strong emphasis on conversion metrics make it a compelling choice for businesses aiming not just to create forms but to drive meaningful results. Instapage bridges the gap that many marketers face, providing solutions that align perfectly with their overall goals without compromising quality. Prepare to extend your reach by considering Instapage as more than just a form-builder but a partner to elevate your marketing strategy.

In closing, making informed decisions will undoubtedly lead you toward success in selecting the right platform for your specific needs. Both Fluent Forms and Cognito Forms hold their own in their respective corners, but as shown, Instapage may just be the ace up your sleeve that you didn’t know you needed. Approach your marketing strategy with intention, explore all avenues, and see how these platforms can empower your business to rise and shine in today's bustling marketplace.

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