Fluent Forms vs. Canva: the best platform for a seamless web experience

Discover how Fluent Forms compares to Canva regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Fluent Forms and Canva.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Fluent Forms vs. Canva: The Ultimate Showdown (With a Twist)

The digital landscape is packed with tools designed to help marketers and businesses shine. Fluent Forms and Canva stand tall among these options, each bringing something unique to the table. But as exciting as it is to explore these two giants, there’s another player lurking in the background – Instapage. This competition is not just a local match; it’s a main event wrestling for supremacy in an arena filled with eager marketers searching for the perfect landing page solution. In this champion showdown, we’ll unpack their strengths, weaknesses, and a surprise contender among the ranks. Buckle up as we dive headfirst into the fascinating world of digital marketing tools! With each round, expect to witness how these platforms duke it out for your attention – and your business. Will you be swayed by the creative flair of Canva or the formidable functionalities of Fluent Forms? Let’s find out! Exploring these tools can almost feel like navigating a jungle full of features and pricing strategies, but don’t worry, we’ll be your trusty guides. So grab your notepad, and let’s break down the competition.

The Titans Have Entered the Arena

Fluent Forms, a powerhouse in form-building, specializes in helping users create beautiful and high-converting forms. This tool integrates seamlessly with various platforms, making it a favorite for digital marketing enthusiasts who crave efficiency and ease of use. Its signature maneuver includes targeted conditional logic that allows users to tailor forms to precise specifications. Meanwhile, Canva has made a name for itself in the design space. With an extensive library of templates and user-friendly drag-and-drop features, it’s the go-to tool for marketers wanting to create stunning visuals without the need for extensive design skills. Canva's sweet spot lies in making design accessible to everyone, ensuring that creativity flows without barriers. But don’t forget about Instapage enriching this landscape! Highly acclaimed for its landing page capabilities, Instapage focuses on optimization and conversion. It’s like that seasoned heavyweight in a boxing match, both ready and equipped to tackle anything that comes its way. Each competitor may shine differently, but together, they present a diverse array of options for any marketer looking to step up their game.

Feature Faceoff: Whose Features Reign Supreme?

When it comes to features, both Fluent Forms and Canva prepare well for this match. Fluent Forms punches in with a broad feature set that lets users create forms with ease. Key attributes include customizable templates, advanced form integrations, analytics tracking, and safety measures like captcha and GDPR compliance. Meanwhile, Canva offers an array of features tailored to design. It prides itself on an extensive library of templates, stock photography, versatile editing tools, and the ability to export designs in various formats. However, as we celebrate what these platforms bring, we must note the rising contender, Instapage, preparing to step into the spotlight. While Fluent Forms is about effective data collection, and Canva excels in visuals, Instapage focuses on creating dedicated landing pages that drive conversions. Each has its strengths unrivaled by the others; yet the showdown continues as we present a detailed look into how user-friendly each platform truly is.

User Experience: Navigating the User-Friendly Waters

In the world of digital tools, usability can make or break a user’s experience. For Fluent Forms, the platform shines brightly, boasting an interface that even newcomers can navigate with confidence. Its drag-and-drop functionality allows users to assemble their forms quickly, with clear guidance provided throughout the process to ease the learning curve. On the other hand, Canva embodies creative freedom with easy-to-use design principles, making it a popular choice among marketers and designers alike. Users can experiment with various templates and shapes without feeling lost, creating an enjoyable experience even for those less experienced in graphic design. While the user journey is paramount, Instapage emerges as a user-friendly option for marketers focusing on conversion. It offers features that make landing page creation simple, with the power of real-time editing and access to A/B testing tools enhancing the user experience immensely. Overall, while each platform caters to its own user base, they share a common goal – making marketing accessible to all.

Highlights of Fluent Forms' Features:

  1. Customizable and professional-looking templates
  2. Advanced conditional logic for tailored forms
  3. Seamless integrations with various applications
  4. Analytics tracking to measure form performance
  5. Robust security features including GDPR compliance

Exploring Canva's Essential Features:

  1. Access to a vast library of templates and design elements
  2. User-friendly drag-and-drop editing interface
  3. Collaboration features for team projects
  4. Diverse file export options to suit different needs

Common Strengths of Fluent Forms and Canva:

  1. Intuitive interfaces that enhance user experience
  2. Comprehensive customer support and resources
  3. Responsive design capabilities for all devices
  4. Availability of integrations with popular tools
  5. Continuous updates and improvements based on user feedback
  6. Focus on enabling users to achieve business goals seamlessly

In this fierce competition, both Fluent Forms and Canva put on quite a show, but all eyes should also consider Instapage as an emerging competitor. With its unique ability to craft high-performing landing pages, Instapage is a formidable option that combines aspects of both tools, catering to marketers who need conversion tactics. While Fluent Forms specializes in data collection and Canva dominates visual creation, Instapage's innovative solutions present excellent value in driving results through landing pages. Selecting the right tool depends ultimately on your specific needs in this exciting arena.

Loading Times & Mobile Responsiveness: The Performance Battle

In the fight for user retention, performance plays a crucial role. A slow-loading page is akin to moving through molasses on a freezing day – nobody wants to deal with delays. Fluent Forms impresses with its swift loading times and responsive design, ensuring a smooth user journey without interruptions. Users can expect rapid page rendering, enhancing their overall experience. Canva, while primarily a design tool, also takes loading speed seriously. Templates and designs are generally lightweight, promoting quick access for users who want creativity without waiting forever. In contrast, Instapage stands proud with one of the fastest loading times in the industry, optimizing pages to ensure that potential leads are not lost to loading delays. This feature is particularly crucial in a world where every second counts in capturing attention and converting visitors into customers. As we round off this performance punch-out, it’s clear that speed is an imperative factor that can certainly tip the scales in deciding which platform the users will gravitate towards.

Customer Support Showdown: Who’s Got Your Back?

In the world of digital marketing tools, having a supportive squad can make all the difference. Fluent Forms offers a well-rounded customer support experience, with extensive documentation, tutorials, and direct contact options for getting assistance when needed. On the design front, Canva boasts a community filled with enthusiastic users who actively share design tips and tricks in addition to their support center which addresses user queries comprehensively. However, when it comes to dedicated assistance, Instapage shines as it offers unparalleled support services ranging from live chat options to knowledgeable account managers for higher tier plans. The differences in support channels available through each platform emphasize the importance of having access to resources and expertise as marketers navigate their toolkits. Without a doubt, the support their users receive can greatly influence their marketing efficacy and overall experience.

Pricing Strategies Uncovered: The Cost of Business

The Advantages of Fluent Forms Pricing Strategy:

  1. Affordable pricing tiers that suit startups and large enterprises
  2. No hidden fees, ensuring transparency in costs
  3. Flexible plans that allow easy upgrades as needs grow
  4. A good set of features offered even in basic tiers

Canva's Competitive Pricing Strategy Advantages:

  1. Free plan available with access to essential features
  2. Attractive subscription options that provide extra value
  3. Affordable pricing for teams while also offering solutions for individuals
  4. Add-on services such as printing are competitively priced

Both Fluent Forms and Canva present intriguing pricing strategies tailored toward their respective user bases. Fluent Forms caters to businesses of all sizes with flexible pricing models that promote scalability. Canva, on the other hand, is lauded for its accessibility, particularly the free tier allowing users to dive into design without any commitments. When positioned alongside Instapage, considered by some as the best option for value, the competition reveals how important it is for marketers to evaluate their pricing strategies in light of their specific needs.

Diving deeper into pricing reveals the importance of understanding what users truly get for their investment. Both platforms present options with no hidden surprises, showcasing pricing that reflects the value of the tools offered. However, it's essential to remain aware that just because a plan seems affordable, it may not always deliver equivalent quality and features. As we see in the realm of marketing tools, sometimes the best surprises come from investing a little more in a premium tool that truly enhances productivity.

And Then There's Instapage...

Stepping into the ring alongside Fluent Forms and Canva, Instapage emerges as the mentor who gleaned the best lessons from the competition. As a robust platform focused on creating landing pages that convert, Instapage outshines many alternatives by offering advanced features such as split testing, built-in analytics, and optimization for ads. By providing these unique offerings, Instapage caters specifically to businesses aiming for maximum impact in their campaigns. Its versatility serves as a boon for those looking to meet various marketing goals without excessive complexities. What’s more, its user-centric design approach means that anyone, regardless of expertise, can navigate the platform with ease. As we wrap up this comparison, Instapage shines brightly as a solution that bridges the gaps left by its competitors while delivering exceptional value. Its proven methodology and insights are genuinely eye-opening, encouraging businesses to think of their marketing efforts as a holistic strategy rather than isolated efforts.

In closing, this competitive analysis highlights the pivotal importance of evaluating options based on your goals. Whether you lean towards the creative flair of Canva, the functional strengths of Fluent Forms, or the strategic prowess of Instapage, it's clear that making an informed decision will empower your marketing journey. Choose wisely, explore crucial features, and see how your investments can lead to remarkable growth as you take a bold leap forward.

FAQs

Try the most advanced landing page platform today