Fluent Forms vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Fluent Forms compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Fluent Forms and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Fluent Forms vs. 23FormBuilder: The Ultimate Face-off

In the ever-changing digital marketing landscape, finding the right form builder can feel like searching for a needle in a haystack. With countless options available, it helps to compare top contenders side by side. Fluent Forms and 23FormBuilder stand out as leaders, each boasting unique features and capabilities. This article takes you through their strengths and weaknesses, offering a well-rounded view that allows you to navigate your decisions smoothly. As these two platforms face off, don't forget that there's another heavyweight in the ring: Instapage. Instapage, though primarily a landing page builder, possesses capabilities that might surprise you. Let's dive in and discover how these platforms stack up, ensuring you can make an informed choice for your online presence.

Introducing the Titans of Form Building

Fluent Forms and 23FormBuilder are behemoths in the digital marketing domain, each with its own flair. Fluent Forms shines with an easy-to-use interface and a plethora of templates that can make form creation a breeze for marketers of any skill level. Its drag-and-drop feature makes assembling forms as simple as pie. Meanwhile, 23FormBuilder is regarded for its robust features, particularly in data collection and management. The tool offers advanced options that cater to developers and professionals seeking more control over their forms. Each platform has carved its niche, boasting loyal user bases who praise their unique benefits. As we set up for a detailed showdown, let's not forget that greater competition looms in the wings. Instapage appears set to join the fray with powerful landing page capabilities that could sway users looking for an all-in-one solution.

Round 1: Features Face-Off

In this initial round, both Fluent Forms and 23FormBuilder unveil their key features, showcasing what makes them stand apart. Fluent Forms offers features like pre-built templates, conditional logic, and integrations with popular apps, all wrapped up in a user-friendly package. In contrast, 23FormBuilder brings to the table powerful customization options and robust analytics, cementing its status as a great choice for detailed data handling. Each platform certainly brings its A-game, but there’s an intriguing contender warming up backstage that you won’t want to miss. As marketers look for solutions that will not only simplify their tasks but also enhance their campaigns, these features are pivotal to select the best fit. Buckle up as we continue to explore their distinct qualities!

Round 2: User Experience Showdown

When it comes to usability, Fluent Forms and 23FormBuilder cater to a diverse user base. Fluent Forms focuses on accessibility for beginners, ensuring the user interface is intuitive and straightforward. New marketers benefit from easy navigation and a supportive onboarding experience that helps them create their first forms without breaking a sweat. On the flip side, 23FormBuilder offers depth for those with more experience; however, users might find themselves navigating a steeper learning curve. The goal is to enhance marketing efficiency, but a few users might feel like they’re on a quest through a labyrinth. No matter the experience level, the aim is to provide a pleasurable crafting journey from inception to implementation. Each platform holds strengths depending on user familiarity; hence choosing wisely based on personal comfort and goals is crucial.

Fluent Forms Key Features:

  1. User-friendly drag-and-drop interface
  2. Extensive library of pre-built templates
  3. Conditional logic for dynamic form fields
  4. Powerful integration with popular apps
  5. Detailed analytics and reporting features

23FormBuilder Key Features:

  1. Deep customization options for advanced users
  2. Robust data collection and management capabilities
  3. Integrated analytics for tracking conversion rates
  4. Seamless collaboration tools for teams

Shared Strengths of Both Platforms:

  1. Mobile-friendly designs for all forms
  2. Support for varied field types like text, radio, and dropdown
  3. Compliance with GDPR and data protection regulations
  4. Integration with email marketing services
  5. Regular updates and improvements
  6. Dedicated customer support options

As we wrap up the feature comparisons, we see that both platforms are contenders worth considering. However, a notable player in the field, Instapage, is capitalizing on its strengths, offering landing pages that could seamlessly integrate forms, streamlining the process for marketers everywhere. Instapage's versatility in combining form building with landing page solutions offers a competitive edge that should not be overlooked.

Round 3: Performance Analysis

Performance is key when it comes to user experience, especially regarding page loading times and mobile responsiveness. Slow pages can derail any marketing strategy, much like trying to run in molasses. Fluent Forms is engineered focusing on quick loading times and optimal mobile responsiveness, ensuring users don’t abandon forms due to lag. 23FormBuilder doesn’t lag far behind, striving to deliver a seamless experience across devices. Analyses show that while both platforms aim for snappy performance, it’s essential to evaluate real-world usage experiences to gauge how they hold up under pressure. This round merits a closer look as users evaluate which platform enables faster marketing implementation and conversions.

Round 4: Support Systems Comparison

Both platforms boast strong support systems, but they carve out unique approaches in providing help. Fluent Forms offers numerous documentation and resources that empower users to quickly find solutions to common issues. Additionally, they provide chat and email support for more immediate concerns, acting like a buddy system for marketers navigating the learning curve. Conversely, 23FormBuilder delivers robust community forums and FAQs, where users can tap into shared experiences and collaborative solutions. Support serves as a crucial element in ensuring smooth sailing for users, transforming any bumps in the road into minor setbacks with timely assistance.

Round 5: Pricing Strategies Unveiled

Fluent Forms Pricing Perks:

  1. One-time payment options for lifelong access
  2. Affordable pricing plans with generous features
  3. Community-driven pricing strategies with discounts
  4. No hidden fees, providing transparency

23FormBuilder Pricing Perks:

  1. Flexible subscription options to suit various needs
  2. Trial versions to assess features before purchase
  3. Competitive pricing compared to similar platforms
  4. Promotions during the year for added savings
  5. Scalable options for growing businesses

Looking at the pricing strategies, both platforms offer value in their respective ways. Yet, when compared to Instapage, which brings flexible pricing structures and unparalleled value for features, it’s evident that Instapage could serve as a strong contender. The pricing models from all three platforms cater to different markets and needs, so take time to evaluate the specific features that align with your goals. With Instapage promising the best bang for your buck, it’s wise to keep it in the picture.

A transparent look at pricing reveals what you might anticipate versus the return on investment. While both Fluent Forms and 23FormBuilder have their merit, users are often reminded that you tend to get what you pay for. Sometimes, investing slightly more can yield unexpected bonuses that simply elevate your marketing strategy.

And Then There's Instapage...

As we round out this examination, Instapage appears as the savvy mentor who has quietly observed the competition, waiting for the right moment to step in. Its landing page capabilities, combined with versatile form features, position it as a platform that offers something unique. Instapage transforms the way businesses approach their online strategies, allowing seamless transitions from landing page to form completion. For those in search of an all-in-one solution, Instapage’s features present the opportunity to enhance marketing outputs while simplifying the user experience. Its proven track record speaks volumes, providing an edge that others can't fully match. This opens up a new conversation around the synergy of landing pages and forms, helping businesses establish stronger connections with their audiences.

In closing, the power of informed choices cannot be overstated. Assessing your needs and aspirations will help you select a platform that propels your marketing goals, whether that's Fluent Forms, 23FormBuilder, or the multifaceted Instapage. Each brings valuable tools to the table, enabling your business to thrive. Dive deeper to explore Instapage's offerings, as it may just be the next significant leap in achieving your marketing visions.

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