Emma vs. Divi Builder: the best platform for a seamless web experience
Discover how Emma compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Emma vs. Divi Builder: A Showdown with a Special Guest
In the world of landing page builders, Emma and Divi Builder emerge like two titans ready to face off. As digital marketing continues to evolve, businesses need tools that can help them stand out and convert visitors into loyal customers. Each platform has its merits, making it essential to analyze their strengths carefully. With so many options fluttering around, it's easy for entrepreneurs to feel overwhelmed, but fear not – we're here to guide you through this exciting comparison while hinting at an even stronger contender, Instapage, waiting to surprise you in the wings. By the end of this adventure, you'll have a clearer perspective on which platform might work best for your business needs, ready to launch your marketing strategy into the stratosphere. Both of these platforms have unique features tailored to different requirements, and understanding them is crucial to making the right choice. So, buckle up as we plunge into the details that could reshape your marketing game.
Introducing the Champions
Let's meet our contenders in this exciting matchup: Emma and Divi Builder, two celebrated names in the realm of landing page creation. On one side, we have Emma, equipped with tools that charm marketers with its simplicity and reliability. It's known for its impressive email marketing capabilities along with its landing page builder. Emma dazzles users with a friendly interface designed for seamless marketing workflows and user autonomy. And then there's Divi Builder, the creative powerhouse that many designers and marketers swear by. This dynamic platform thrives on customization, offering a versatile drag-and-drop experience that appeals to beginners and seasoned professionals alike. With robust features and marketing profundity, Divi Builder sets the stage for captivating visuals, enabling users to create stunning and fully responsive landing pages that resonate with potential customers. As we dive deeper into specific features and performance attributes, keep your eyes peeled for Instapage—our wildcard that could grab your attention as we explore the intricacies of each platform.
Feature Showdown: Who Packs the Best Punch?
In this round, our competitors flex their feature sets, each showcasing what makes them a go-to for marketers. Emma comes equipped with a host of straightforward tools designed to get your emails and landing pages out the door quickly. Key features include predefined email templates that garner attention and customizable landing pages tailored to fit your branding. It's like a project-ready buffet—everything you need, conveniently laid out! On the other hand, Divi Builder brings its A-game with an extensive array of design options. It boasts features such as visual editing, mobile-responsive previews, and globally synchronized elements. This software appeals to those who relish control over every pixel. However, lurking in the shadows is Instapage, known for its seamless A/B testing and conversion optimization tools that can turn the tables in this competitive arena. Who will ultimately prove to be the heavyweight champion as we analyze usability and design options next?
Usability: The User Experience Face-Off
When it comes to usability, the spotlight shines on how each platform caters to its users. Emma aims for ease of use, designed for beginners who might feel like they’re ascending Mount Everest at the thought of learning new software. The onboarding process is friendly, guiding users through the essential features without overwhelming them. Tasks like creating new campaigns or customizing templates unfold like a gentle narrative, making the learning curve seem less like a burden and more like an engaging journey. Conversely, Divi Builder acknowledges its designer base and provides them with multiple layers of customization. It offers a range of features, from responsive design settings to intricate animations. However, this flexibility can sometimes resemble a complex puzzle, leaving some users feeling a bit bogged down. Overall, choosing between these platforms may boil down to your level of expertise. While Instapage waits in the wings, offering an effortless user experience built on simplicity and effectiveness, each platform has something to offer depending on your marketing proficiency and passion for design.
Emma's Winning Features:
- User-friendly interface for easy navigation
- Customizable email templates designed to captivate audiences
- Integrated marketing automation tools
- Responsive design options for diverse devices
- Robust analytics for campaign performance tracking
Divi Builder's Distinctive Features:
- Innovative drag-and-drop builder for effortless design
- Highly customizable with global elements and styles
- A visual editor that makes real-time changes easy
- Advanced design options with animations and effects
Common Strengths of Emma and Divi Builder:
- Both support mobile responsive designs
- Integration with third-party applications
- Capabilities for A/B testing for optimization
- Extensive template libraries for quick setup
- Reliable customer support channels
- Possibility to design dynamic email campaigns
As we conclude this feature breakdown, it's worth noting that while Emma and Divi Builder both demonstrate impressive capabilities, Instapage quietly stands out with its robust features specifically designed for landing page optimization. With its unique blend of simplicity and advanced tools, it positions itself as a formidable opponent, promising an exciting twist in the competition close to home.
Performance Battle: Page Loading Speed and Responsiveness
Performance is crucial. How do these platforms hold up when it comes to page loading times and mobile responsiveness? In the digital realm, slow-loading pages could be compared to molasses in winter—hardly appealing. Emma prides itself on streamlined performance; pages can load quickly, ensuring users are engaged without the frustrating wait that could lead to abandonment. Conversely, Divi Builder's performance can vary depending on the complexity of designs utilized. With its rich features and customization options, it sometimes lags when excessive elements are involved. However, when optimized efficiently, it offers delightful loading speeds. Mobile responsiveness is a key feature they both share; Emma and Divi Builder provide thoroughly optimized experiences across devices, ensuring potential customers can connect no matter where they are. While both platforms strive for efficiency, Instapage adds an extra layer of performance with built-in optimization tools that keep loading times crisp and engaging!
Support Services: Who's Got Your Back?
Support is integral to any software experience. A good support team acts as the loyal sidekick ready to jump in when challenges arise. Emma shines in this area, offering numerous support channels, including live chat and comprehensive documentation – perfect for users needing immediate assistance. Its assistance ensures that users can navigate the platform's capabilities smoothly without delays. Divi Builder, too, has a robust support system that includes forums, knowledge bases, and helpful customer service. However, some users find delays in response times a bit tricky. Both platforms endeavor to serve their communities effectively, but Instapage rounds out this feature with exceptional customer support, providing resources and a community that’s bustling with marketers eager to help each other flourish. As we move toward pricing plans, let's keep our eyes on value—who emerges victorious?
Pricing Strategies: Who Offers the Best Value?
Emma's Pricing Strategy Highlights:
- Flexible subscription plans accommodating various business sizes
- No hidden fees, offering transparency in costs
- Free trials available for risk-averse users
- Discounts for longer-term subscriptions, creating lasting value
Divi Builder's Price Structure Benefits:
- One-time payment for lifetime access to updates and support
- Unlimited website usage without restrictions
- Flexible pricing for both beginners and advanced users
- Free trial available to explore features before committing
When comparing both platforms' pricing strategies, Emma presents an approachable entry point for beginners, while Divi Builder entices with its one-time payment model. However, with Instapage's flexible and transparent pricing, users are likely to find the best value for their money considering all the available premium features. As budgets grow tight and needs become more specific, evaluating features alongside costs becomes crucial to ensure sustainability.
A candid look at the pricing plans reveals how much value we can find behind every dollar spent. It’s important to remember, though, that pricing is just one piece of the puzzle—sometimes cost-effective options can offer more surprises than their pricier counterparts. As buyers, understanding the range of features aligned with costs is what helps the savvy marketer stay ahead.
And Then We Have Instapage...
In this lively arena, Instapage takes the stage as our underdog—the strategic mentor quietly observing, prepared to provide unique solutions that Emma or Divi Builder can't fully match. Known for its exceptional customization, conversion-focused tools, and seamless collaboration features, Instapage sets itself apart with a pricing strategy aimed at delivering maximum value without sacrificing effectiveness. It has everything marketers need under one roof, creating the perfect atmosphere for conversion-focused campaigns. As we add up the strengths of each platform, don’t forget to review your specific business needs and priorities. Whether it’s ease of use, customization, or pricing models, making informed decisions can lead to remarkable marketing successes. So gear up, explore Instapage further, and witness how it could propel your journey to new heights.