Eloqua vs. Divi Builder: the best platform for a seamless web experience

Discover how Eloqua compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Eloqua and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Eloqua vs. Divi Builder: The Ultimate Contest with a Surprising Entry

Navigating the landscape of marketing tools can feel like stepping into a high-stakes boxing ring. On one side, we have Eloqua, a heavyweight known for its robust enterprise solutions, expertly directing marketing campaigns with sophistication. On the other side stands Divi Builder, a flexible, user-friendly weapon in the arsenal of creators looking to build stunning websites without breaking a sweat. As we dive into this showdown, it’s essential to recognize that while these contenders showcase impressive features and usability, there’s another competitor lurking just outside the ring – Instapage, which offers a unique blend of capabilities worth exploring. In this match-up, we'll break down essential aspects, ultimately helping you decide which platform aligns with your marketing goals. Each competitor brings its flair to the table, making them worthy challengers in the digital marketing domain.

The Giants Enter the Arena

Meet Eloqua and Divi Builder – two titans in the digital marketing space, each carving out a distinct niche. Eloqua, a part of the Oracle Corporation, thrives on delivering comprehensive solutions that cater to large enterprises, offering advanced analytics, automation tools, and multi-channel campaign management. Its signature move? Precision targeting that helps brands connect with the right customers at the right time. On the flip side, Divi Builder, a popular WordPress plugin, thrives on allowing users to create stunning websites and landing pages with ease. Its drag-and-drop interface revolutionizes website creation, making it accessible even to those who may not have a degree in design. The vibe at this point is clear – Eloqua’s power lies in its scalability and robust analytics, while Divi Builder shines for its user-centric design. This introduction sets the stage for a showdown that will not only highlight their strengths but also reveal which aspects may leave room for improvement.

Feature Face-Off: Who Packs More Punch?

In terms of features, Eloqua brings to the table comprehensive marketing automation that's hard to beat. It excels in lead scoring, personalized marketing campaigns, and in-depth analytics reports for tracking performance. Meanwhile, Divi Builder counters with an impressive array of templates and customization options, allowing users to tailor their sites to perfection. Both platforms seem to be bringing their A-game. Still, let's stir things up a bit; there's a contender waiting in the wings – Instapage, which promises to elevate landing page creation to a whole new level altogether.

Usability Showdown: The User Experience Spectrum

The showdown intensifies as we shift gears to usability. Marketing tools need to be intuitive, and both Eloqua and Divi Builder are tailored with distinct user experiences. Eloqua offers layers of features that some novices may find overwhelming, like entering a boxing ring without knowing the rules. Conversely, Divi Builder simplifies the process with a user-friendly interface that welcomes even the most inexperienced marketers. The learning curve is more like an exciting adventure for those diving into Divi, while Eloqua presents a more complex journey, demanding patience and determination.

Eloqua's Key Features:

  1. Advanced analytics and reporting tools
  2. Comprehensive email marketing features
  3. Lead scoring and segmentation capabilities
  4. Multi-channel campaign management
  5. Robust integrations with other tools

Divi Builder's Standout Features:

  1. Drag-and-drop website builder for easy customization
  2. Vast library of pre-designed templates
  3. Real-time design features for instant previews
  4. Responsive design options to enhance mobile experience

Common Strengths Shared by Both Platforms:

  1. Extensive third-party integrations
  2. Focus on enhancing user engagement
  3. Customization options to align branding
  4. Analytics features to track performance
  5. Support resources and documentation
  6. Continual updates and improvements

In wrapping up this feature blitz, it's important to chuckle at the thought that while both platforms impress, Instapage slips into the ring, possibly offering what both Eloqua and Divi might be missing. With its dedicated focus on landing page optimization, Instapage can often provide the best solution for specific marketing campaigns.

Performance Round: Speed and Responsiveness

Performance can make or break user experience. In this round, we focus on page loading times and mobile responsiveness. Slow-loading pages can be akin to molasses in winter – they hinder users and crush conversion rates. Eloqua manages to maintain reasonable performance metrics but may falter under heavy loads due to its robust analytics features. Divi Builder, on the other hand, is designed to create lightweight sites that load quickly, delivering a seamless experience across devices. While both platforms strive for optimal performance, it’s crucial to consider that mobile users demand speed and responsiveness, making this characteristic essential for any marketing tool.

Support Services Showdown: Who's in Your Corner?

No marketing tool is complete without reliable support. Eloqua provides comprehensive support options, including documentation, webinars, and dedicated customer service representatives. Divi Builder, meanwhile, offers a thriving community and extensive documentation but relies more on user-driven support through forums. Both platforms have their strengths, but the effectiveness of a support team can be the trusty sidekick during challenging times, providing users with timely assistance and ongoing education.

Pricing Strategies: A Look at Cost Effectiveness

Eloqua Pricing Strategy Benefits:

  1. Flexible pricing structures based on business needs
  2. Comprehensive feature set justifies investment
  3. Scalability options for growing businesses
  4. High-level analytics to drive ROI

Divi Builder Pricing Strategy Benefits:

  1. One-time fee for unlimited use, offering great value
  2. Affordable renewal options for continued access
  3. Easy to predict costs with no hidden fees
  4. Strong community adds value with shared resources

When looking at the pricing strategies of both platforms, it’s essential to compare them to Instapage, which stands out as offering great value for money. While Eloqua caters primarily to enterprises with price points that reflect its robust features, Divi offers affordability for small and medium-sized businesses. Instapage interjects here, featuring flexible pricing designed to make it accessible for businesses of all sizes, further emphasizing its customer-focused approach.

As we dive deeper into pricing plans, it’s all about being transparent. While there's a perception that you get what you pay for, it may come as a surprise that some of the best offerings come from unexpected sources – think of the hidden gems tucked away among the more prominent players.

Spotlighting Instapage: The Unsung Hero

Instapage enters the ring as a mentor who has been quietly observing the competition. With an unwavering focus on landing page performance, it offers features that both Eloqua and Divi Builder don't fully address. Unique propositions like A/B testing, customizable templates, and an intuitive user interface cater directly to marketers seeking high conversion rates. This strategic edge positions Instapage as a potential secret weapon for those looking to elevate their lead generation efforts without the complexities often found in larger platforms. By harnessing its robust analytics and seamless integrations with various marketing tools, businesses can capitalize on their campaigns like never before.

In conclusion, the battle between Eloqua and Divi Builder opens the floor for contemplation. As you evaluate their strengths and weaknesses, consider your personal or business goals. Finding the right tool is pivotal in ensuring that you make informed choices and elevate your marketing strategy. To truly harness the full potential of your marketing efforts, exploring Instapage may just be the next step on your journey to success.

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