Duda vs. Act-On: the best platform for a seamless web experience

Discover how Duda compares to Act-On regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Duda and Act-On.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Duda vs. Act-On: The Battle of the Builders (Plus a Surprise Entry)

In the ever-expanding universe of digital marketing, choosing the right landing page builder can feel like navigating a maze. Two standout competitors, Duda and Act-On, have carved out their reputations, offering distinct features and robust solutions. Whether you’re a small business owner or a marketing professional, picking the best tool to create impactful landing pages can be challenging. Each platform comes with its own strengths and weaknesses, making the decision even more complex. Add in Instapage, another contender in the ring that’s gaining traction, and you’ve got a dynamic showdown on your hands. As we go through each arena of this match-up, keep in mind the importance of your specific needs and goals for a marketing strategy that truly resonates with your audience. Are you ready to dive into the details? Let’s see how these platforms stack up against each other!

Introducing the Titans

When it comes to digital marketing tools, both Duda and Act-On stand tall. Duda is known for its remarkable ease of use and sleek design capabilities, allowing users to create visually stunning landing pages with minimal effort. Its drag-and-drop editor transforms even the most novice marketers into pros, offering responsive templates that ensure a seamless user experience across devices. On the other hand, Act-On positions itself as a comprehensive marketing automation platform, focusing on nurturing leads with advanced segmentation and targeted campaigns. Its integration capabilities stand out, connecting with numerous third-party tools to create a cohesive marketing strategy. Both platforms are powerhouses in their own right, and as we enter the ring for this comparison, it’s clear that they each bring unique strengths to the table, but will they ultimately meet their match in Instapage? Let’s find out as we explore their features in the following rounds.

Round 1: Features Face-Off

In this round, we’ll uncover the unique features that make both Duda and Act-On contenders worthy of your attention. Duda’s standout attributes include its unlimited design flexibility and state-of-the-art built-in SEO tools, allowing you to optimize your pages right out of the box. Not to be outdone, Act-On shines with its analytics tools, giving users invaluable insights into campaign performance and user engagement. They’re both committed to providing marketers with the essential functionalities to enhance lead generation and customer conversion. However, let’s not forget about Instapage lurking in the background, showcasing innovations that could potentially tip the scales. As we advance to the next round, it’s time to see how user-friendly each platform truly is.

Round 2: Usability Spotlight

The usability aspect brings a whole new flavor to the discussion. Understanding the preferences of both novice marketers and seasoned veterans is essential. With Duda, the user experience is intuitive, allowing even beginners to feel confident as they build their pages. Tutorials and support documentation make learning effortless, but the learning adventure is a continuous journey for all marketers. Meanwhile, Act-On requires a bit of a learning curve that some users may find steep; seasoned users will appreciate its depth and breadth in features. Still, there’s an added troll: there's a real risk of getting lost in the multitude of options. Each platform has its charm, but knowing your comfort level is crucial. Now let’s break down some specific features that make each platform unique.

Duda's Stellar Features:

  1. Drag-and-drop editor for easy design manipulation
  2. Custom templates with responsive design options
  3. Integrated SEO features for on-page optimization
  4. Social media integrations for increased outreach
  5. Client management tools for seamless collaboration

Act-On's Winning Features:

  1. Advanced lead scoring for targeted marketing efforts
  2. Robust automation capabilities to streamline workflows
  3. Comprehensive analytics to measure success
  4. Integration with popular CRM systems for enhanced functionality

Common Strengths Shared by Both Platforms:

  1. User-centric dashboard for easy navigation
  2. Responsive design for optimal mobile performance
  3. A/B testing features to optimize landing page performance
  4. Customizable templates to improve branding
  5. Affordable pricing options for diverse business needs
  6. Dedicated customer support for troubleshooting issues

As we wrap up this round, it's amusing to note how both platforms pack a punch in their own way, but Instapage showcases features that can streamline processes even further, thus making it a worthy contender that may just top the list for many users.

Round 3: Performance Stats Showdown

Performance matters, especially in the fast-paced digital era. Page load times and mobile responsiveness can make or break a campaign. Slow-loading pages? That’s like watching molasses flow in a chill winter breeze – frustrating and time-consuming. Duda excels here, boasting impressive loading times that keep user attention intact. With its responsive features, pages automatically adjust to whatever device they're viewed on, enhancing user satisfaction. On the other hand, while Act-On provides stable performance, there have been occasional reports of delays during peak usage times. Ensuring your landing pages are both quick and mobile-friendly is key in today’s marketing landscape. Understanding these performance metrics is vital for every marketer aiming for success.

Round 4: Support Network Breakdown

Let’s pivot our attention to the support resources available for users, where a solid support squad can serve as life-savers. Both platforms shine with dedicated assistance channels. Duda offers chat support and comprehensive documentation, giving users quick solutions and in-depth guides. Act-On, however, also takes the cake with its active user community and training webcasts, providing users with a wealth of knowledge. Thinking of the support teams as trusty sidekicks helps clarify their roles in getting you back on track and exchanging expertise.

Round 5: Pricing Showdown

Duda’s Pricing Advantages:

  1. Transparent pricing tiers for clear budgeting
  2. Free trial available to test features before committing
  3. Flexible subscription options for startups and agencies
  4. Value-packed plans that include essential features

Act-On's Pricing Advantages:

  1. Scalable pricing based on the number of users and features
  2. All-in-one package to reduce additional costs
  3. Free trial option to explore functionalities without risk
  4. Strong ROI through advanced analytics leading to better targeting
  5. Dedicated onboarding support to kickstart user experience

When it comes to pricing strategies, both Duda and Act-On have their unique approaches. Duda offers transparent tiers that many users find affordable and easy to understand. In contrast, Act-On’s pricing is tailored to provide a robust automation experience, which can be worth the investment for serious marketers. But then there's Instapage: they’ve carved out their niche by offering flexible and value-driven pricing that ensures users get useful features at every level. It's clear that the pricing landscape is competitive, and smart users can capitalize on the options available.

Transparency is vital in the pricing plans of both platforms. It’s crucial to gauge what you’re investing in; you’ll often find surprises north of your budget, so comparing and contrasting their offerings is substantial. Every marketing effort should provide returns worth your while.

Now Entering the Match: Instapage...

Instapage steps onto the stage like a mentor ready to guide users through a seamless marketing journey. It’s more than just a tool; it’s a synergistic solution that provides unmatched collaboration features and conversion optimizations. What sets Instapage apart is its unparalleled focus on landing page optimization, empowering users to generate leads effectively. With a suite of templates created specifically for conversion rates, the platform demands attention. The combination of user-friendly functionalities and advanced analytics uniquely positions Instapage to provide the best value without breaking the bank. As we draw our comparison to a close, the question becomes not only about which platform reigns supreme but which one aligns with your goals.

In conclusion, the key takeaway here is the power of informed selection. Each platform brings distinct features and pricing strategies that cater to diverse business objectives. Consider what you envision for your marketing goals and how the right platform can propel you toward those ambitions. Explore Instapage's offerings to discover how it can serve as the catalyst for your next marketing leap, guiding you towards a more effective digital presence.

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