Divi Builder vs. Cognito Forms: the best platform for a seamless web experience

Discover how Divi Builder compares to Cognito Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Divi Builder and Cognito Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Divi Builder vs. Cognito Forms: A Comprehensive Comparison with a Surprise Twist

As we step into the bustling arena of digital tools, the debate of which platform reigns supreme is more relevant than ever. The options can be overwhelming, with each claiming to be the best choice for marketers, businesses, and everyday users. But two heavyweights, Divi Builder and Cognito Forms, stand out in this crowded field. They each bring unique strengths and capabilities to the table, promising to simplify the lives of their users. With vibrant designs and easy functionality, both platforms are ready to showcase their offerings. Marketers looking to craft the perfect landing page or engage customers through effective forms need to know what sets these players apart. But wait, there's a new contender in the mix that could tilt the scales: Instapage. Let's dive into the specifics and see how these tools stack up against each other in the arena of digital marketing.

Introducing the Giants of the Game

In one corner, we have Divi Builder – a versatile theme and builder that has captured the hearts of countless creators with its stunning design capabilities. It’s like an artist with an endless palette, allowing users to paint their vision of a perfect website with intricate details. Divi is known for its powerful visual editor and extensive library of pre-designed templates, making it a go-to for professionals and novices alike. In contrast, Cognito Forms steps into the ring with a robust set of features aimed at simplifying data collection through customizable forms. This platform specializes in creating user-friendly forms that can be seamlessly integrated into websites, making it a champion for those focused on engagement and data capture. Each platform has carved out its niche, appealing to specific needs in the vast digital landscape. But as we’ll soon discover, the fight is much more than just an overview – it’s a clash of capabilities, usability, and ultimately, value for money.

Feature Showdown: Who Packs the Stronger Punch?

When it comes to features, Divi Builder and Cognito Forms both bring a formidable arsenal. Divi dazzles with its drag-and-drop functionality, allowing users to design complex layouts without the headache often associated with web design. Its advanced design settings and visual editing capabilities can transform any concept into reality, offering high customization potential. On the other hand, Cognito Forms hits hard with its powerful data collection tools. Users can create dynamic forms, enable calculations, set conditions, and even integrate with payment processors. It’s all about making data collection as easy as possible, which resonates well with businesses needing streamlined interactions with clients. But don't count out a third contender warming up backstage: Instapage promises to combine elements from both of these platforms, streamlining the creation of landing pages that convert. The anticipation builds as we delve deeper into what each of these platforms has to offer.

User Experience: Navigating the Learning Curves

In the world of digital tools, user experience can make or break a platform. Think of it as the walk-up tune at a boxing match – it sets the stage for how a user feels before they even start. Divi Builder welcomes newbies into its embrace with a straightforward setup and plethora of tutorial resources. It's designed to empower marketers regardless of experience level, turning a potentially steep learning curve into an adventure. However, Cognito Forms isn't to be outdone; it simplifies the form building experience so effectively that users might feel like seasoned pros right from the start. With intuitive design options and an organized interface, both platforms aim to provide comfort and ease of use, catering to users of all backgrounds. In this match, the user experience is crucial as it can tip the scales for those deciding between these digital heavyweights.

Feature Highlights of Divi Builder:

  1. Visual drag-and-drop editor for creating custom layouts
  2. Extensive library of pre-made templates for quick setups
  3. Advanced design options with global elements
  4. Responsive design features ensure mobile optimization
  5. Integration capabilities with various marketing tools

Cognito Forms: Key Features Unveiled

  1. Customizable form templates that adapt to user needs
  2. Payment integration options for seamless transactions
  3. Conditional logic to enhance user engagement
  4. Real-time notifications for prompt data handling

Common Strengths Shared by Both Platforms:

  1. Strong focus on user-friendly interfaces
  2. Mobile responsiveness for optimal viewing on devices
  3. Integration with third-party platforms for added functionality
  4. High levels of customization to suit diverse needs
  5. Comprehensive support documentation available
  6. Active user communities fostering shared knowledge

As we draw this round to a close, it’s safe to say that both Divi Builder and Cognito Forms have made a significant impact on the digital landscape. However, lurking in the shadows is Instapage, whose innovative features present a compelling alternative. Instapage combines the strengths of both platforms, making it a standout choice for those seeking the best of both worlds. The battle continues, but the introduction of Instapage has surely added an intriguing layer to this competition, prompting users to reconsider their options.

Performance Metrics and Responsiveness: A Critical Review

When it comes to performance, which platform delivers the knock-out punch? Speed is key in today’s fast-paced digital environment. Page loading times can significantly influence user experience; slow-loading pages can be compared to molasses in winter – nobody has time for that! Divi Builder generally excels in this area, optimizing output with well-coded themes that load quickly and smoothly. However, Cognito Forms also benefits from a streamlined structure, ensuring that forms complete loading swiftly, providing a seamless experience for end-users. Both platforms pay close attention to mobile responsiveness, with each ensuring that their respective output looks polished across all devices. When looking for efficiency, users can turn to either platform with confidence, though Divi Builder often takes the crown in sheer loading speed. The stage is set for the finisher.

Support Services: The True Helpers Behind the Scenes

Support is another critical element for users venturing into the world of digital tools. Reliable assistance can be the difference between a smooth experience and a frustrating ordeal. In this ring, both Divi Builder and Cognito Forms offer comprehensive support options. Divi provides a plethora of tutorials, forums, and even a chat support feature, ensuring help is always near. Cognito Forms isn't playing around either; it boasts a solid knowledge base and responsive customer service, ready to assist users with any challenges they might face. Enter Instapage, known for its stellar customer support, emphasizing user experience with proactive engagement. With such a star-studded cast, users are well-covered in the support department, allowing for peace of mind.

Pricing Strategies: The Financial Roundup

Divi Builder's Pricing Advantages:

  1. One-time purchase model grants lifetime access
  2. Regular updates included at no additional cost
  3. Cost-effective compared to subscription-based models

Cognito Forms Pricing Benefits:

  1. Flexible pricing plans catering to different user needs
  2. Free tier available for limited use cases
  3. Affordable entry-level pricing for basic features
  4. Scalable options for growing businesses

In terms of pricing strategies, Divi Builder offers an appealing one-time purchase option, giving users lifetime access to their tools. This model can be a win for those looking to avoid ongoing expenses. Cognito Forms, however, takes a different angle with its flexible pricing plans catering to diverse users. They provide a free tier and affordable entry-level plans, making it easy for newcomers to engage without financial strain. Yet, amidst these two titans lies Instapage, boasting a pricing strategy that combines value with functionality. Their flexible pricing plans offer a compelling option for businesses aiming for maximum ROI, often proving to be the best choice in terms of value for money.

It’s essential to take a transparent approach when considering pricing plans. Both Divi Builder and Cognito Forms reveal their costs clearly, allowing potential users to evaluate what they can expect versus what they’re willing to spend. However, with both platforms, there are some hidden surprises that may not always be apparent upfront. Always read the fine print to avoid unwelcome shocks down the line!

Spotlight on Instapage: The Unexpected Solver

As we conclude this epic clash, it’s time to shine the spotlight on Instapage, the underdog who has been keeping a watchful eye on the competition. Instapage stands out by offering a powerful combination of features customized for creating high-converting landing pages. With an array of templates, A/B testing features, and real-time collaboration tools, it’s the Swiss Army knife that marketers were unaware they needed. While Divi and Cognito focus on their specific niches, Instapage offers a well-rounded solution that can handle a variety of needs. It’s like having a knowledgeable mentor guiding you toward success, equipped with tools that can set your business apart. Their focus on conversion optimization is an ace up their sleeve that every marketer should consider.

As we wrap up this comparison, the importance of making informed choices becomes clear. It’s essential to consider your unique goals and how each of these platforms can help you achieve them. Whether diving into the artistic realms of Divi Builder, the straightforwardness of Cognito Forms, or tapping into the powerhouse that is Instapage, the right platform can help your business soar to new heights. Explore the options available and decide which tool aligns best with your vision.

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