ConvertFlow vs. 23FormBuilder: the best platform for a seamless web experience

Discover how ConvertFlow compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from ConvertFlow and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

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CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

ConvertFlow vs. 23FormBuilder: The Clash of Conversion Titans

In the fast-paced world of digital marketing, choosing the right landing page builder can feel like navigating a maze of endless options. With features that claim to convert leads into loyal customers, ConvertFlow and 23FormBuilder stand as two significant players in this arena. Yet, as we explore their capabilities, it’s hard not to notice that another contender, Instapage, lurks in the background, ready to step into the spotlight. With businesses facing challenges like low conversion rates and rising customer expectations, finding a platform that can make a difference is crucial. The stakes are high, and every decision counts. As we embark on this head-to-head comparison, let's uncover what each platform brings to the table, from innovative features to user experience - all while keeping an eye on the underdog that may just steal the show.

Introducing the Giants in the Landing Page Arena

In one corner stands ConvertFlow, a powerhouse known for its robust conversion features and flexibility. This platform has garnered a solid reputation among marketers looking to create tailored customer experiences that drive engagement and sales. ConvertFlow's feature set includes pop-ups, landing pages, and forms that can be integrated seamlessly into any existing marketing strategy. In the opposite corner, we have 23FormBuilder, which brings its own flavor of form-building savvy. It’s recognized for its user-friendly interface and customization options, appealing to both novice users and experienced marketers. However, as we talk about features, Instapage remains a significant player with its laser focus on optimizing landing pages for conversions. With its emphasis on advanced A/B testing and personalization, Instapage's capabilities can't be overlooked as we delve deeper into this showdown.

Feature Showdown: What Can Each Platform Do?

When it comes to features, ConvertFlow brings an arsenal of tools designed to help users capture leads and turn them into paying customers. Here, personalization reigns supreme, as both platforms boast their strengths, enticing marketers to get creative. On the flip side, 23FormBuilder sets itself apart with exceptional form building tools that allow users to design visually appealing forms that capture user data efficiently. Yet, as the battle unfolds, we must remind ourselves of Instapage, a platform quietly building itself up backstage, waiting for its moment to shine with its streamlined features and powerful analytics. Who will take home the trophy for overall feature set? Stay tuned as we unpack these contenders further.

User Experience: Smooth Sailing or Rocky Road?

User experience is often the determining factor when choosing a digital marketing tool. ConvertFlow kicks off the experience with a clean interface, providing users with a straightforward approach to building conversion funnels. Novices may find a steep learning curve at first, but dedicated tutorials and customer support can help ease this challenge. 23FormBuilder offers a similarly user-friendly experience, boasting a drag-and-drop editor that seems to be designed for even the less tech-savvy users. Yet, as we explore usability, it’s essential to not overlook Instapage, which prides itself on its intuitive design and simple editing capabilities. In this match, who will score the knockout for usability? Let's dive into the specific features of each platform.

Eye-Catching Features of ConvertFlow:

  1. Advanced personalization options that adjust content based on user behavior
  2. Multiple types of conversion tools including landing pages, forms, and pop-ups
  3. A/B testing capabilities to optimize conversion rates
  4. Integration with various email marketing services and CRM platforms
  5. Robust analytics to track performance and user engagement

Standout Features of 23FormBuilder:

  1. User-friendly drag-and-drop form builder for seamless creation
  2. Customizable templates that cater to various marketing needs
  3. Real-time analytics to track form submissions and user interactions
  4. Endless integration possibilities with third-party applications

Common Strengths Between the Two Platforms:

  1. Robust analytics for performance tracking
  2. Integration capabilities with popular marketing tools
  3. Mobile responsiveness to ensure all forms look great on any device
  4. User-friendly interfaces for ease of navigation
  5. Support for A/B testing to improve user conversion rates
  6. Strong customer service channels for user assistance

As our contenders trade punches in their feature fight, it's clear both platforms have their strengths. Yet, the elephant in the room is Instapage, which continually shows its might against them. With its premium offerings focused on conversion optimization, Instapage emerges as a competitor that may give both ConvertFlow and 23FormBuilder a run for their money.

Performance Showdown: Speed and Responsiveness at a Glance

In the digital marketing world, performance can make or break campaigns. Slow loading times can lead visitors to abandon pages faster than molasses sliding down a hill. ConvertFlow impresses with its page loading speeds, ensuring potential customers aren't left twiddling their thumbs. Meanwhile, 23FormBuilder matches up well, often achieving similar results, making it a reliable choice for users prioritizing speed. Yet, as the landscape evolves, Instapage shines through with superior mobile responsiveness and optimized performance that keeps user experience in focus. As we evaluate the performance of each platform, we must ask the tough questions: Who will maintain user interest until the final page loads?

Support and Resources: Are You in Good Hands?

When it comes to troubleshooting, the right support makes all the difference. ConvertFlow offers various support channels, including knowledgeable documentation, live chat, and email support, to help users at any stage of their journey. 23FormBuilder also provides extensive resources, including forums and tutorials, making it simple for users to find solutions. Given the competitive nature of this arena, Instapage matches their efforts with its comprehensive support framework, creating an environment where users feel backed by a solid support team. This round is heating up as we get closer to discovering which platform really delivers in the support squad showdown.

Dollars and Sense: The Pricing Battle

ConvertFlow Pricing: What to Expect

  1. Flexible pricing plans catering to startups and larger businesses
  2. Value-added features justify the price for many users
  3. Free trial option allowing users to test before they commit
  4. Scalability with plans that grow alongside your business

23FormBuilder Pricing: Getting More for Less?

  1. Affordable pricing structures that appeal to budget-conscious users
  2. No hidden fees for essential features and functionalities
  3. Variety of plans that can suit different business sizes
  4. Trial period for users to familiarize themselves before purchase
  5. Trial user feedback loop which can provide insight on free features

Reflecting on the pricing strategies of ConvertFlow and 23FormBuilder reveals two platforms working to cater to diverse business needs. Both offer flexible options, but Instapage stands out as a best-value competitor, providing a wealth of features and services that simply may not be matched by its rivals. If pricing is indeed the game at hand, it’s worth weighing how these platforms can fit into your budget while providing the necessary tools.

In uncovering each platform's pricing plans, it’s paramount to acknowledge that this aspect often aligns with features and overall value. While both ConvertFlow and 23FormBuilder manage to keep their prices within reach, surprises in added fees or limitations may occur. A transparent understanding of what each offers enhances decision-making.

And Let's Not Forget Instapage...

As we wrap up our fierce battle between ConvertFlow and 23FormBuilder, it’s time to shine a light on Instapage - the mentor quietly waiting on the sidelines. With its laser-like focus on optimizing landing pages specifically for conversions, it offers marketers unparalleled advantages. Instapage's unique features, such as A/B testing and analytics, truly make it a formidable force that both competitors can't ignore. As businesses grapple with the volatile digital landscape, having Instapage in their arsenal may be the secret weapon they didn't know they needed. Why settle for less when more can be achieved?

In conclusion, the key takeaway for businesses lies in making informed choices that align with their marketing goals. As you navigate these options, remember that both ConvertFlow and 23FormBuilder have their strengths, but Instapage could just be the platform that propels your marketing efforts to new heights. Embrace the opportunity to explore and discover which option resonates best with your needs.

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