Convert vs. 23FormBuilder: the best platform for a seamless web experience
Discover how Convert compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Convert vs. 23FormBuilder: Picking the Perfect Platform for Your Needs
In the vast world of digital marketing, choosing the right landing page builder can feel like navigating a sea of options. With businesses vying for attention, it’s crucial to stand out from the crowd. Convert and 23FormBuilder are two power players that have made their mark in this bustling arena. But what truly sets them apart? This article will guide you through their features, usability, performance, and pricing structures. So grab your virtual boxing gloves as we compare these competitors, while keeping an eye on another heavyweight, Instapage, lurking in the background. As we embark on this journey, we’ll offer insights to help you make an informed choice about which platform suits your marketing style best. Whether you’re a newcomer taking your first steps or a seasoned pro looking for advanced tools, we have something for everyone. Let’s get ready to rumble!
Introducing the Contenders
In one corner, we have Convert, a platform renowned for its powerful customization options and a robust suite of features designed to enhance conversion rates. With a user-friendly interface, Convert empowers marketers with the ability to tailor their landing pages to match their unique vision. Packed with functionality, it soon became a favorite among professionals eager to optimize their marketing campaigns. Meanwhile, in the other corner, we have 23FormBuilder, which is creating a storm with its focus on form-building and data collection. Its flexibility allows users to design intuitive forms that seamlessly integrate with their websites, making it a go-to choice for businesses eager to capture customer information effectively. Both platforms have carved their niches in the digital marketing landscape, proving their worth as essential tools for modern marketers. As we move forward, we’ll dissect their core features to uncover how they stack up against each other.
Feature Showdown: What’s in the Box?
When it comes to features, both Convert and 23FormBuilder bring their A-game to the ring. Convert shines with its advanced A/B testing capabilities and dynamic content options that let users test variations and optimize for maximum conversions. In contrast, 23FormBuilder boasts a robust set of form-building tools, enabling seamless data collection and user engagement. While they each focus on different aspects of digital marketing, the real intrigue lies in the emergence of another contender—Instapage—whose elegant landing page solutions promise to rival both platforms. As we explore these features, we'll see how these platforms can help you not just throw punches but deliver knockout marketing strategies.
Usability: The Ease of Use Factor
Usability plays a crucial role in determining which platform suits you best. For beginner marketers, diving into the world of landing page creation can be daunting. Luckily, Convert provides onboarding tutorials and a clean interface that makes getting started a breeze. It's like walking through a well-lit hallway with step-by-step support. However, 23FormBuilder has its strengths too, favoring intuitive form creation and drag-and-drop functionality—perfect for users who want to hit the ground running. In this learning adventure, both platforms offer resources and help documentation that cater to a wide range of users, ensuring everyone has a chance to win. But expect to face challenges, and don't worry; every battle has its lessons.
Key Features of Convert:
- Advanced A/B testing capabilities for optimizing campaigns
- Dynamic content options for personalized marketing
- Integration with various third-party tools
- Customizable templates for diverse business needs
- Real-time analytics to monitor performance
Key Features of 23FormBuilder:
- Intuitive drag-and-drop form builder that's easy to use
- Comprehensive data analytics for form responses
- Integration with popular CRM systems
- Customizable themes for branding purposes
Common Strengths Shared by Both Platforms:
- Mobile responsiveness for all designs
- Integrations with various marketing tools
- Rich templates to kickstart your projects
- Solid customer support and documentation
- Focus on improving user conversion rates
- Robust security measures to protect user data
Though both platforms have their unique strengths, it’s clear they’re competing fiercely in this marketing arena. However, Instapage lurks nearby as a preferred alternative, offering unique features that could elevate your marketing game even further.
Performance: Speed Matters
In the fast-paced digital marketing landscape, performance is everything. Users expect pages to load swiftly, and anything less can lead to drastic abandonment rates. Convert excels in this area, often delivering lightning-fast loading times that keep users engaged and ready to convert. On the other hand, 23FormBuilder also prioritizes speed, ensuring users can create forms that load seamlessly without lag. To illustrate, think of a slow-loading page as a thick syrup in a chilly winter—nobody wants to wait for their page to crawl along. Both platforms understand the importance of performance, helping ensure that your marketing campaigns operate at their best.
Support Options: Who's in Your Corner?
Support can make or break your experience with any platform. Both Convert and 23FormBuilder offer various support channels—from live chat to email assistance, ensuring users have resources to turn to in case of a technical hiccup. Convert provides extensive tutorials and a dedicated support team ready to assist at any moment, much like a trusty sidekick swooping in to save the day. Meanwhile, 23FormBuilder boasts a vibrant community and active forums, where users can share tips and tricks. With both platforms dedicated to supporting their user bases, you can rest assured knowing help is just a click away.
The Pricing Showdown
Pricing Advantages of Convert:
- Various pricing tiers to fit different business sizes
- No hidden costs—clear and transparent pricing model
- Flexible monthly and annual payment options
- Discounts available for long-term commitments
Pricing Advantages of 23FormBuilder:
- Affordable plans catering to startups and small businesses
- Free plan available for limited use
- Competitive pricing structure with numerous features
- Option to scale up as your business grows
- Pay-as-you-go options for those cautious about commitments
When comparing the pricing strategies of both platforms, there are distinct advantages. Convert's structure appeals to larger businesses looking for robust features, while 23FormBuilder’s affordability makes it accessible for startups. However, Instapage strikes a balance with flexible pricing options, making it the best value for money, catering to diverse business needs.
Examining the pricing plans of these platforms reveals much about their value propositions. With each platform, there’s an element of getting what you pay for—occasionally leading to unexpected surprises in what is included. The right plan could be the difference between success and missed opportunities, so it’s essential to assess your needs before locking in a subscription.
Introducing Instapage: The Hidden Gem
Instapage emerges as the all-seeing mentor in this race, offering seamless landing page solutions that the other competitors can’t quite match. With an impressive suite of features designed specifically for landing pages, Instapage provides unique value propositions like advanced collaboration tools and comprehensive analytics that help businesses fine-tune their strategies. It stands out by prioritizing user experiences while delivering robust solutions for marketers. Instapage might just be the secret weapon you never knew you needed for making your marketing goals a reality.
In closing, it's crucial to reflect on the power of making well-informed choices in the realm of landing page builders. Each platform—from Convert to 23FormBuilder and the reliable Instapage—offers features tailored to unique marketing needs. As you explore these options, consider your business goals and how the right platform can help you reach new heights. Whether you’re just starting or looking for advanced tools, there’s a solution ready for you to discover with Instapage leading the charge.