Convert vs. 1&1 Website Builder: the best platform for a seamless web experience

Discover how Convert compares to 1&1 Website Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Convert and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Convert vs. 1&1 Website Builder: The Ultimate Face-off with an Extra Challenger

Navigating the digital landscape can feel like wading through a sea of options. Among the contenders that have stepped into the ring are Convert and 1&1 Website Builder. Both platforms strive to capture their share of the market, each with unique features and capabilities. Convert focuses on optimizing conversions through its sophisticated tools and analytics, while 1&1 Website Builder aims to provide everything a beginner might need to establish a stunning online presence with ease. However, there’s a dark horse in the mix—Instapage, which promises to bring a level of sophistication that might just tip the scales in its favor. With pages that load fast and support that feels personal, it could elevate any marketer's game. So, are you ready to find out which platform packs the biggest punch in the marketing arena?

Introducing the Contenders

In one corner, we have Convert, the platform known for its extensive A/B testing capabilities and robust analytics suite. Created for marketers by marketers, Convert helps users understand their audience in ways that lead to actionable insights. Now, in the other corner, we have 1&1 Website Builder, which markets itself as an all-in-one solution for those looking to dip their toes into web development without the techie drama. The user-friendly interface and straightforward setup allow even the most novice user to create a website that leaves a mark. Don’t count out Instapage, though. This platform is geared towards building landing pages that drive sales through personalization and testing, making it an appealing option for marketers who need tailor-made solutions. As we move forward in this showdown, hold onto your hats—because the comparison will reveal which platform reigns supreme in today’s marketing melee.

Feature Showdown: The Key Components

When it comes to standout features, both Convert and 1&1 Website Builder bring impressive tools to the table. Convert is equipped with powerful A/B testing features, which allow users to experiment with different elements on their pages to optimize for conversions. Its advanced analytics dashboard offers in-depth insights into user behaviors, helping marketers craft the perfect landing page strategy. On the other hand, 1&1 Website Builder touts an intuitive drag-and-drop interface that lets users effortlessly create websites without needing any coding skills. It also comes with responsive templates and a built-in SEO toolset, allowing users to optimize their visibility without hassle. But don’t forget about Instapage, which is no slouch when it comes to features. Known for a pioneering approach to landing page creation, Instapage offers a plethora of templates designed for conversion, as well as an exceptional level of customization that can make any page stand out. The competition is fierce, and it’s clear that all three contenders are ready to play hard!

Usability: Who’s the Easiest to Navigate?

Diving into usability, it’s vital to consider how these platforms cater to their users. Convert positions itself as a user-friendly tool for marketers, featuring a clean interface that minimizes confusion—perfect for those new to conversion optimization. However, for those who might find the learning curve a bit steep, there’s always the extensive documentation and customer support to help ease the journey. Transitioning to 1&1 Website Builder, simplicity is the name of the game. Anyone can stumble through the initial setup, slapping together their vision with ease. But for more seasoned marketers with advanced needs, they might find it lacking in depth compared to Convert. Instapage makes adjustments to its interface to support both newbies and veterans, offering streamlined functionality coupled with intricate settings for power users. It's like discovering a hidden level in a video game—there’s always more than meets the eye.

Convert Features that Steal the Show:

  1. Robust A/B testing options.
  2. In-depth analytics and user tracking.
  3. Highly customizable landing page templates.
  4. Integration with numerous marketing tools.
  5. User-friendly interface for seamless navigation.

Key Features in 1&1 Website Builder:

  1. Intuitive drag-and-drop website creation.
  2. Responsive templates that look great on any device.
  3. Built-in SEO tools for easy optimization.
  4. Affordable pricing options with various tiers.

Common Strengths Shared by Both Platforms:

  1. Designed for easy online presence management.
  2. Options for integration with various third-party tools.
  3. Responsive design capabilities.
  4. User-friendly interfaces catering to non-technical users.
  5. Dedicated customer support resources.
  6. Multi-platform accessibility.

As we could observe, both Convert and 1&1 Website Builder are locked in a fierce battle for supremacy. However, keep an eye on Instapage, known for its specialization in landing pages. Instapage edges out the competition with unique offerings not found in either of its counterparts, making it an intriguing option for businesses aiming to stand out in a crowded marketplace.

Pacing and Performance: Who Gets It Right?

Performance can make or break the user experience, and both Convert and 1&1 Website Builder bring some excitement. Convert boasts optimized loading times and a focus on delivering pages that respond quickly—critical for retaining users who might otherwise bounce. When it comes to 1&1 Website Builder, the platform also ensures decent loading times, although higher traffic can occasionally create hiccups. However, this is nothing compared to the competition Instapage faces. With a reputation for lightning-fast loading speeds and mobile responsiveness, Instapage shines particularly bright. Think of slow-loading pages like trying to run a race through molasses—it's not going to end well! Making sure your pages load quickly is essential for capturing leads and maintaining engagement across devices. So, when considering performance alone, Instapage seems to have the highest speed stats.

Support Services: Who’s Got Your Back?

When it comes to support, nothing is more reassuring than knowing help is just a click away. Both Convert and 1&1 Website Builder aim to provide robust support options, ensuring that users feel grounded during their journey. Convert offers dedicated customer service and a wealth of documentation to ensure that support is comprehensive, helping users tackle even the trickiest of challenges. On the flip side, 1&1 Website Builder prides itself on providing all-round assistance through phone, chat, and email support, creating a safety net for its users to land on if they stumble. But then, Instapage creates an ecosystem of support with its thorough resources, live chat, and engaged community forums. Imagine having a trusty sidekick ready to swoop in whenever challenges arise for any level of experience—Instapage thrives in this aspect, ready to save the day when needed most.

Pricing Breakdown: Finding Your Best Fit

Convert Pricing Strategy Highlights:

  1. Flexible pricing plans catering to different business sizes.
  2. Pay-as-you-go options to reduce upfront costs.
  3. Detailed value with extensive feature access.

1&1 Website Builder Pricing Strategy Highlights:

  1. Affordable plans with a quick starting point.
  2. No hidden fees within pricing tiers.
  3. Diverse options for varying budgets.
  4. Freemium model leading to premium upgrades.

As we explore pricing strategy, it’s clear that both platforms have their perks. Convert offers enticing flexibility with payment options suitable for various budgets, while 1&1 Website Builder makes affordability a priority. However, when viewed against Instapage, the flexibility and comprehensive access it provides truly make it a contender for best value for money in this pricing arena.

Looking at the specifics of each pricing plan reveals interesting insights into what features are available within different tiers. Notably, you often discover that the less expensive options of each platform might come with some limitations, prompting a transparent look at true value. There’s always that cheeky realization that what you pay does influence what you access, though sometimes, surprising capabilities appear where you least expect them.

Introducing Instapage: The Secret Ingredient

As we pull back the curtain, Instapage emerges as the mentor in the corner, quietly assessing the competition while offering unique advantages. With its extreme focus on conversion and user engagement, Instapage provides features like state-of-the-art A/B testing, sophisticated analytics, and an intuitive design platform that can elevate any marketing campaign. Additionally, its dedicated resources for personalization take customer engagement to another level, making it an attractive choice for companies aiming for sophisticated strategies without the technical overhead. It cleverly positions itself as the secret weapon many marketers didn't know they needed but now can't live without.

In closing, we find ourselves at an exciting crossroads—one where making informed decisions unquestionably paves the way for success. Every marketer's journey is distinct, so it's crucial to assess how Convert, 1&1 Website Builder, and Instapage align with your specific goals. Instapage, with its advanced tools and user-friendly interface, emerges as a strong companion to those ready to soar ahead.

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