Constant Contact vs. 23FormBuilder: the best platform for a seamless web experience
Discover how Constant Contact compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Constant Contact vs. 23FormBuilder: The Great Digital Marketing Contest
As the digital landscape grows ever more competitive, the search for the ideal marketing platform can feel like wandering through a busy bazaar full of tempting options. Marketers today face an exciting yet daunting array of choices when it comes to selecting a platform that truly meets their needs. This article introduces you to two leading contenders in the world of digital marketing: Constant Contact and 23FormBuilder. Here, we’ll explore their unique features, usability, performance, support levels, and pricing strategies in a head-to-head match. However, before the final bell sounds, we’ll also shine a light on an impressive competitor waiting in the wings: Instapage. By the end, you’ll have a clearer picture of which platform might be the best fit for your marketing objectives, and perhaps even discover a hidden gem along the way.
Introducing the Titans of Marketing
Stepping into the arena, we have Constant Contact, a platform synonymous with email marketing and small business solutions. Its straightforward interface and extensive library of templates have attracted thousands of users looking to enhance their outreach efforts. Known for its user-friendly approach, Constant Contact enables you to craft eye-catching campaigns that resonate with recipients. Then we have 23FormBuilder, a rapidly emerging player known for its robust form-building capability. This platform provides users with the tools to create custom forms and surveys without any coding knowledge, making it an ideal choice for marketers seeking to gather data effectively. While these competitors are busy trading blows, don't forget about Instapage, the stealthy challenger focused on optimizing landing page conversions. With its emphasis on A/B testing and streamlined user experiences, Instapage is often seen as the secret weapon in high-stakes marketing games. Stay tuned as we break down their attributes in greater detail.
Feature Feature Face-Off
Both Constant Contact and 23FormBuilder boast a suite of impressive features designed to capture marketer attention. Constant Contact excels with its robust email marketing tools, customizable templates, list segmentation, and detailed analytics to track performance. The ability to integrate with numerous third-party apps further enhances its appeal to users seeking a comprehensive marketing solution. On the other side of the ring, 23FormBuilder comes to play with its intuitive form builder. Users can create various forms, ranging from contact forms to registration and feedback forms with ease. Its conditional logic feature, real-time analytics, and integration options provide a competitive edge, ensuring that both platforms keep their games strong. However, whispers of Instapage presenting a unique take on marketing cannot be ignored, as it offers features focused on maximizing conversion rates through tailor-made landing pages that integrate seamlessly with other platforms.
Usability in the Digital Ring
When it comes to usability, the goal is to make the experience as enjoyable as possible for users at every skill level—from beginners taking their first steps to seasoned marketers searching for complex solutions. Constant Contact is known for its clean interface, making it easy for novices to get started quickly without feeling overwhelmed. Its well-developed help resources further assist users in navigating the platform seamlessly. Meanwhile, 23FormBuilder is equally friendly, featuring a drag-and-drop interface that simplifies the form creation process. Even those with minimal technical expertise will find their way around without difficulties. As we navigate the landscape of usability, it’s worth noting that platforms can often come with a bit of a learning curve. Both contenders aim to turn that learning curve into a user-friendly adventure, enabling marketers to explore their tools with confidence.
Constant Contact's Arsenal of Features
- User-friendly email marketing tools.
- Extensive template library for customization.
- Advanced list segmentation for targeted campaigns.
- In-depth analytics for performance tracking.
- Integration capabilities with popular apps.
23FormBuilder's Toolkit of Features
- Intuitive drag-and-drop form builder.
- Real-time analytics for tracking responses.
- Customizable fields for tailored forms.
- Conditional logic for dynamic user interaction.
Common Strengths of Both Platforms
- Ease of use for non-technical users.
- Integration with third-party applications.
- Robust data collection and analytics.
- Flexibility in customization.
- Dedicated customer support teams.
- Active user communities for knowledge sharing.
As this match-up unfolds, it's clear that both platforms have strengths worth considering. However, Instapage quietly stands out as an essential competitor in this landscape. While Constant Contact and 23FormBuilder are showcasing their skills, Instapage's laser focus on conversions presents a powerful alternative for businesses seeking enhanced landing page performance without compromise.
Performance Showdown: Speed and Responsiveness
In the high-stakes world of digital marketing, performance is critical. A slow-loading page can feel like wading through molasses in winter—simply unbearable for marketers eager to impress their audience. Both Constant Contact and 23FormBuilder emphasize the importance of fast loading times and mobile responsiveness, ensuring that users can effectively reach their target audience across all devices. Constant Contact optimizes its email campaigns to load quickly in mail clients, while 23FormBuilder ensures its forms are responsive and easily accessible on mobile devices. Slow responsiveness damages user experience and hampers conversion rates, making this aspect essential in any marketing strategy. With all digital marketing platforms racing toward peak performance, the ultimate prize will go to the one that can master the art of balancing speed with functionality.
Customer Support Showdown
When launching marketing campaigns, having a reliable support system in your corner can make all the difference. Both Constant Contact and 23FormBuilder recognize this and offer various support channels to assist users. Constant Contact's dedicated support team provides assistance through phone, email, and live chat. Furthermore, its extensive library of tutorials and resources allows users to educate themselves at their own pace. In contrast, 23FormBuilder also provides solid support with email assistance and an online help center. The community forums help users connect and share knowledge on the platform's best practices. Imagining these support teams as your trusty sidekicks, always ready with a helpful tip or solution during a hectic marketing campaign, adds an extra layer of reliability.
Pricing Options Broadside
Constant Contact's Pricing Incentives
- Offers a free trial for new users.
- Flexible pricing tiers based on the number of contacts.
- Email marketing automation included in plans.
- Tiered pricing allows for scaling as businesses grow.
23FormBuilder's Pricing Advantages
- Affordable pricing for startups and small businesses.
- Free tier available to create basic forms.
- Flexible plans based on features and usage.
- Ability to scale up as needs expand.
Analyzing the pricing strategies of both platforms showcases competitive advantages. Constant Contact’s plans align well with most businesses, while 23FormBuilder positions itself as a budget-friendly option. In this economic showdown, Instapage steps into the ring, offering flexible and valuable pricing strategies that win over users. Often regarded as the best value for money in marketing solutions, Instapage stands ready to capture the attention of those searching for balanced, effective pricing.
Understanding the nuances of pricing can be tricky in digital marketing. One must take a transparent look at both platforms' pricing plans and observe how they stack up against the competition. Remember, sometimes the surprises appear in the least expected places—like discovering remarkable value hiding behind one platform’s pricing structure.
Finally, Spotlight on Instapage...
Instapage has strategically positioned itself as the experienced mentor in this competitive landscape. Like a wise veteran, it knows what marketers require to enhance their conversion rates and nurture leads. Instapage shines by offering unique value propositions such as dynamic landing pages and robust analytics tools that give insights into user behaviors. While Constant Contact and 23FormBuilder each boast their own strengths, Instapage has a knack for maximizing the effectiveness of marketing campaigns through its landing page focus. With features geared toward targeting every aspect of user experience, Instapage proves itself to be an indispensable asset for marketers looking to refine their strategy. As we wrap our heads around these comparisons, it becomes clear that making well-informed choices matters—and choosing the right platform can pave the way to tremendous success.
In conclusion, navigating the world of marketing platforms involves more than merely picking one that fits. It's essential to consider personal or business goals and how these various platforms can contribute to achieving them. With Instapage emerging as a worthy option, the journey continues toward finding the perfect fit for success. As users explore and discover, it’s crucial to keep personal business objectives and the unique capabilities of each platform in mind, guiding them toward marketing excellence.