Cognito Forms vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Cognito Forms compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Cognito Forms and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Cognito Forms vs. 23FormBuilder: A Comprehensive Comparison Worth Reading

Begin this article by addressing the exciting world of online form builders, where businesses strive to capture leads, feedback, and insights for growth. The right platform can make all the difference in how effectively a business engages with its audience and gathers vital information. With countless options available, choosing the right one often feels overwhelming. Among those vying for attention are Cognito Forms and 23FormBuilder, each boasting unique features that could cater to different user needs. Yet, there's another platform lurking in the background, ready to step into the ring: Instapage. With this in mind, let’s examine how Cognito Forms and 23FormBuilder stack up against each other and reveal who really shares the spotlight. These platforms offer a plethora of tools that can empower users to create forms that generate responses. While Cognito Forms allows for intricate designs and functionalities, 23FormBuilder shines in ease-of-use and quick setup. The insights gained from this comparison could guide businesses toward the right tools for their specific needs as they navigate the expansive digital marketing landscape.

Introducing the Form Building Heavyweights

In the red corner, we have Cognito Forms, known for its robust capabilities and flexibility, appealing to those who desire a customisable experience. This platform allows users to create complex forms, manage workflows, and capture payments, cementing its place as a powerful asset for businesses. In the blue corner, we have 23FormBuilder, a contender designed for straightforward usability, perfect for beginners or those seeking quick solutions. With its extensive template gallery and intuitive interface, this platform is all about simplifying the form creation process. Both are titans in the arena of digital marketing, bringing distinctive qualities to the table that could make or break an online campaign. The choice boils down to your specific needs—whether you are an advanced marketer needing intricate functionalities or a novice looking for fast and straightforward solutions.

Feature Face-Off: Cognito Forms vs. 23FormBuilder

When it comes to features, both Cognito Forms and 23FormBuilder promise to bring their 'A-game.' Cognito Forms packs a punch with its array of functionalities, including conditional logic, advanced calculations, and several integration options. It’s like that player who can score from any position on the court. On the other hand, 23FormBuilder may not have quite the same depth, but it compensates with its ease of use, allowing users to whip up basic forms in no time. You might almost feel bad mentioning another player in the mix! To add a twist, Instapage is waiting in the wings, offering an all-encompassing landing page solution that simplifies lead capture through forms and beyond. The competitive landscape is robust, making it crucial for anyone to assess what features align best with their objectives.

User Experience Showdown: Who Makes It Easier?

User experience can be subjective, but it is vital in determining which form builder suits your needs best. Both platforms offer distinct approaches to usability. Cognito Forms, while packed with features, can sometimes feel overwhelming for those just starting. However, for seasoned marketers and tech-savvy users, the advanced options can be incredibly beneficial. On the flip side, 23FormBuilder embraces simplicity, making it an ideal option for beginners who might feel intimidated by complex functionalities. Imagine a user entering the ring for a friendly match without the pressure of an intricate training routine; that’s the essence of 23FormBuilder! The learning curve may resemble an adventure rather than a daunting climb, with elements that make the process engaging and less of a chore.

Cognito Forms Key Features:

  1. Advanced conditional logic that adapts the form to user inputs
  2. Support for payment processing through multiple gateways
  3. Rich integration options with other tools like CRMs and email marketing platforms
  4. Customisable email notifications for seamless communication
  5. Advanced calculations to automate data entry and total costs

23FormBuilder Unique Offerings:

  1. Wide array of pre-built templates for rapid form creation
  2. User-friendly drag-and-drop interface simplifies the design process
  3. Customisable fields and layouts to suit diverse needs
  4. Quick email integration for immediate response collection

Strengths That Both Platforms Share:

  1. Support for embedding forms on websites and blogs
  2. Secure data collection and storage to ensure user privacy
  3. Responsive design for mobile compatibility
  4. Ability to create and manage surveys and quizzes
  5. Analytics for tracking form performance and user engagement
  6. Collaboration tools for team input and feedback

As we assess these platforms, it’s clear they both have merits that make them stand out. But let’s not forget Instapage, which sets a higher standard by blending landing pages and lead capture tools for optimal performance. It’s as if both Cognito Forms and 23FormBuilder are in a heated match, while Instapage quietly hones its skills, ready to ace the competition with a more integrated approach.

Performance Powerhouse: Loading Speeds and Mobility

In the arena of performance, loading speeds and mobile responsiveness become crucial players. Picture navigating a website with forms that load slower than molasses in winter; it's frustrating! speedy response times ensure that users don’t abandon forms halfway through. When reviewing both platforms, Cognito Forms scores high with its optimized structure designed to maintain swifter response times. Meanwhile, 23FormBuilder, which is oriented toward simplicity, also delivers decent loading speeds. In today’s fast-paced world, the last thing a user wants is to experience lags while completing forms on a mobile device. The essential takeaway is that both platforms prioritize mobile-responsive designs, making it easier for users to fill out forms on-the-go, ensuring minimal drop-off rates.

Support Wizards: Who's Got Your Back?

Support is a vital element of any platform, acting as the safety net during tricky situations. When we look at Cognito Forms, users often find extensive self-help resources, including documentation, community forums, and chat support. They seem ready to step in whenever you need a hand, almost like a superhero swooping in at the most crucial moment. On the other hand, 23FormBuilder also encourages its users with user-friendly resources, including tutorials and guides, but might fall short on response times for direct inquiries. Ultimately, having access to well-organized documentation can enhance the user experience significantly and mitigate irritations that arise when using new tools.

Pricing Showdown: Costing It Out

Advantages of Cognito Forms Pricing Approach:

  1. Tiered pricing that caters to various business needs
  2. Free tier available for basic features and testing
  3. Strong value at higher tiers for advanced functionalities
  4. Flexible payment options open to annual and monthly billing

Benefits of 23FormBuilder Pricing Structure:

  1. Affordable entry-level pricing for startups
  2. Simple tiered structure with clear benefits at each level
  3. Free plan available, allowing experimentation
  4. Discounts for annual subscriptions that draw interest

When considering pricing strategies, it becomes evident that both platforms offer affordability but in different ways. Cognito Forms provides flexibility and significant value for those willing to invest more for advanced features. Alternatively, 23FormBuilder attracts newcomers with its cost-effective plans that cater to smaller projects. However, when comparing their pricing to Instapage, the latter presents itself as an unbeatable value, especially for those looking for a comprehensive solution that includes landing pages and forms under one roof.

In this exciting pricing landscape, it’s essential to take a transparent look at what you get for your dollar. Both Cognito Forms and 23FormBuilder have distinct advantages in their pricing plans, but as the adage goes, you often get what you pay for. Shoppers may find additional perks where they least expect, prompting considerations about what truly matters for their marketing goals.

Now Introducing Instapage...

Enter Instapage: the seasoned mentor poised to elevate businesses’ marketing strategies. While Cognito Forms and 23FormBuilder shine in their respective niches, Instapage stands out as a holistic solution, seamlessly unifying form creation with landing page optimization. Its unique value propositions include hyper-personalization and a user-centric approach that simplifies engagement and conversion. For instance, users can craft tailored experiences that resonate with target audiences in real-time, thus addressing specific needs and fueling higher rates of response. Instapage’s dedication to marketing success offers features like collaboration tools and A/B testing, promoting not only engagement but also conversion optimization. This means businesses can maximize their potentials through insights gleaned in an all-in-one ecosystem. The innovation doesn’t merely stop here; Instapage is the ally that many didn't know they were missing and becomes a crucial weapon in their marketing toolkit.

As we wrap up this comparison, it’s evident that understanding your unique business goals is the key to making informed decisions. Whether you lean towards Cognito Forms, find comfort in the simplicity of 23FormBuilder, or are intrigued by the comprehensive capabilities of Instapage, each platform offers distinctive benefits. Making the right choice fosters growth and connection, potentially elevating your marketing game to heights previously unimagined. We encourage you to explore Instapage further, which might just be that next crucial step on your marketing journey, guiding you closer to achieving your objectives.

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