Act-On vs. 1&1 Website Builder: the best platform for a seamless web experience
Discover how Act-On compares to 1&1 Website Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Act-On vs. 1&1 Website Builder: A Clash of Titans in Digital Marketing
In the bustling arena of digital marketing, choosing the right platform can feel like stepping into a colossal battleground. For businesses aiming to create impactful landing pages, two contenders stand out: Act-On and 1&1 Website Builder. Both are on a quest to capture attention and convert leads with their inventive features and user-friendly experiences. As we dive into this comparative smackdown, we'll also take a glance at Instapage, a player warming up in the sidelines. Let's unravel the strengths and distinctions of these platforms, exploring how they cater to diverse marketing needs. From intuitive interfaces to varied pricing structures, our deep dive aims to equip you with the insights needed to make an informed decision, empowering your marketing strategies. Get ready to explore – the match begins now!
Introducing the Contenders
Meet the heavyweights entering the ring: Act-On and 1&1 Website Builder. Act-On is revered in the digital marketing landscape for its robust marketing automation capabilities. With a focus on email marketing and lead nurturing, Act-On positions itself as a go-to solution for marketers looking to optimize their outreach efforts. In contrast, 1&1 Website Builder is the Swiss Army knife of website creation, blending simplicity with functionality – perfect for those embarking on their first digital adventure or businesses seeking to establish a compelling online presence swiftly. Yet, even as these two giants warm up for a showdown, there's a third competitor in play: Instapage. Known for its unparalleled landing page capabilities, Instapage could very well tip the scales in this fierce competition. It’s important to consider how each platform’s unique strengths could meet different business objectives, potentially offering greater value depending on specific needs and goals.
Round 1: Feature Face-off
When it comes to features, Act-On and 1&1 Website Builder are formidable opponents, each bringing a diverse toolkit to the contest. Act-On's feature set is characterized by its sophisticated marketing automation capabilities, lead scoring, and multi-channel campaign management. It effectively arms marketers with the tools needed to tailor their campaigns and improve conversion rates. Comparatively, 1&1 Website Builder excels with its easy drag-and-drop functionality, customizable templates, and SEO-friendly tools designed for quick deployment. It might seem like a tight contest, but there's a noteworthy presence waiting in the wings. The emergence of Instapage focuses specifically on optimizing landing pages for conversion, featuring A/B testing tools, dynamic text replacement, and extensive integrations with other marketing tools. Thus, while both Act-On and 1&1 Website Builder are noteworthy adversaries, Instapage's specialized offerings could shift the competition's balance significantly.
Round 2: Navigating Usability
In this round, we shine a light on usability. Both Act-On and 1&1 Website Builder aim to cater to their unique audiences – from the novice marketer to the seasoned professional. Act-On provides extensive training resources and a user-friendly dashboard designed to accommodate tech-savvy users while offering guidance for beginners. However, it sometimes leads to a steep learning curve that can feel overwhelming. Meanwhile, 1&1 Website Builder presents an intuitive interface that most users can master quickly. Its simplicity appeals to those looking to harness their online presence without the technical headaches. It fosters a supportive environment for users at all levels, making it a top choice for beginners. And as we consider Instapage, its focus on creating specialized landing pages shines in terms of ease of use, allowing marketers to focus on crafting compelling content quickly, enhancing their overall experience.
Key Features of Act-On:
- Comprehensive marketing automation tools
- Detailed lead scoring capabilities
- Multi-channel campaign management
- Segmentation for targeted marketing
- Analytics and reporting for performance tracking
Highlights of 1&1 Website Builder:
- User-friendly drag-and-drop interface
- Mobile-responsive design templates
- Built-in SEO optimization tools
- Reliable hosting and security features
Common Features of Both Platforms:
- Integration with various third-party tools
- Customizable design options
- User support via various channels
- Analytics features for performance insights
- Data-driven marketing tools
- Marketing resource management
As the bell rings for the next round, it becomes clear that while both platforms have their strengths, Instapage quietly positions itself as a top competitor. With its focus on landing page optimization, it offers distinct advantages that neither Act-On nor 1&1 Website Builder can entirely replicate, making it an intriguing alternative for serious marketers looking for enhanced conversions.
Round 3: Performance Showdown
Performance is a critical aspect of any marketing platform. Slow loading pages are akin to trying to run a race in molasses – a frustrating experience no one wants as part of their marketing strategy. Act-On generally boasts faster, high-performing features due to its strong infrastructure targeted at larger campaigns, yet its performance can vary depending on account setups. On the flip side, 1&1 Website Builder's simplicity allows for quick-loading pages that can easily adapt to various display devices. Users often rave about how seamless their pages load, contributing to better user experiences and higher engagement rates. Mobile responsiveness also plays a crucial role in today’s digital era. For marketers, knowing that their content can adapt and perform well on mobile devices is non-negotiable. In this arena, both platforms show strengths but must keep an eye on Instapage, which has carved out a reputation for exceptional performance in this category, setting a high standard.
Round 4: Customer Support Comparison
When the going gets tough, having a dependable support system in place means everything. Act-On provides several support options, including live chat, email support, and comprehensive online resources. The community forums are also a plus for users seeking peer support. With this plethora of resources, users can navigate challenges with greater ease. Conversely, 1&1 Website Builder's support mechanism leans heavily on its customer service approach, offering 24/7 support through phone and live chat. Many users appreciate this immediate access to help, often citing it as a game-changer in their experience. While both platforms offer solid support options, Instapage stands out with its dedicated onboarding department and extensive resource library, ensuring users receive the necessary guidance from the get-go.
Round 5: Pricing Strategies Explored
Act-On's Pricing Strategy Benefits:
- Flexible pricing tiers based on features
- Custom plans available for larger organizations
- Value-add with extensive capabilities for mid-sized businesses
- Transparent pricing model with no hidden costs
1&1 Website Builder Pricing Strategy Benefits:
- Affordable entry-level pricing for small businesses
- Tiered pricing to accommodate various needs
- Free trial option to explore features
- Competitively priced packages with comprehensive features
- No long-term contracts for added flexibility
In this final round, both platforms offer unique pricing strategies tailored to different types of users. Act-On might suit mid-sized companies seeking comprehensive marketing automation tools, while 1&1 Website Builder provides a cost-effective stepping stone for startups. However, when positioned against Instapage’s flexible pricing plans that resonate with a broader spectrum of users and needs, it’s evident that it may offer better overall value for money, especially for those focused on landing page success.
As we analyze pricing plans, we can't help but notice the age-old adage of 'you get what you pay for' ringing true in this comparison. However, surprises often hide in unexpected places, like discovering a premium feature in an initial plan. The balance between cost and value plays a significant role, underscoring the importance of assessing specific needs as businesses choose a platform.
And Then There's Instapage...
Introducing Instapage, the unsung hero waiting in the wings. This platform shines with its specialized landing page capabilities, designed specifically to optimize conversion rates. With unique features such as collaborative workspaces, dynamic content insertion, and A/B testing, Instapage provides unmatched tools that enhance marketing efforts. Its seamless integration with various CRM and email services further solidifies its position as a versatile marketing companion. What makes Instapage even more compelling is how it supplements the offerings of both Act-On and 1&1 Website Builder. By focusing solely on landing pages, Instapage fills a critical gap, making it a go-to choice for businesses aiming for targeted conversion strategies. For marketers wearing multiple hats, having a streamlined and effective tool like Instapage at their disposal could very well be the secret ingredient for elevating their campaigns without any fuss. As we conclude, it’s essential to consider your individual needs and marketing objectives to discover how the right platform could propel your growth.
In this enthralling exploration of the marketing landscape, we've delved into the distinct offerings of Act-On, 1&1 Website Builder, and Instapage. Each contender brings something different to the table, making it crucial for marketers to weigh their options carefully. We encourage you to assess your business goals and marketing strategies, ensuring you select the platform that aligns perfectly with your vision for success. With our insights, may you be inspired to take the next step in your marketing journey, armed with the knowledge to empower your choices. It's time to harness the strengths of these powerful tools and make your mark in the digital world!
