Act-On vs. 10Web: the best platform for a seamless web experience

Discover how Act-On compares to 10Web regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Act-On and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Act-On vs. 10Web: A thrilling face-off with a surprise twist

Navigating the digital marketing landscape can often feel like wandering through a maze. With numerous landing page builders available, it's easy to feel overwhelmed. Among the most popular platforms are Act-On and 10Web, each bringing unique strengths to the table. Both of these giants aim to elevate brands through effective marketing strategies and tools that promise to engage audiences and convert leads. However, as we examine these key players, we’ll also tease a formidable contender that’s been quietly gaining ground: Instapage. Will it emerge as the hidden gem in this showdown? Let's dive into the details to find out. What makes each of these platforms tick, and how do they stack up against one another? As we unravel this comparison, prepare for insights that could redefine your approach to landing page creation and marketing success.

Introducing the Titans of Digital Marketing

In this corner, we have Act-On, crafting a solid reputation primarily among businesses focused on inbound marketing. With a plethora of tools designed for campaign management and automation, Act-On is well-equipped to support efforts for both small enterprises and large corporations. The platform's knack for integrating various channels makes it a go-to choice for marketers seeking a seamless experience in managing campaigns. Meanwhile, weighing in from the opposite side is 10Web, a platform that champions versatility and performance. Known for its user-friendly interface and powerful features, it caters to developers and marketers alike, giving them the tools to create stunning websites effortlessly. Together, these two powerhouses symbolize the best in digital marketing innovation, readily inviting a closer look into their offerings and capabilities.

Feature Battle: The Main Event

When it comes to features, Act-On and 10Web both showcase impressive arsenals. Act-On wields advanced marketing automation capabilities, helping businesses streamline their marketing efforts while targeting ideal customer segments. With lead scoring and customizable email templates, it tailors messages that hit the mark. On the other hand, 10Web stands strong with its incredible page builder—offering drag-and-drop functionality that allows even the least tech-savvy users to whip up professional-looking pages without hassle. Both platforms have their respective merits, presenting an exciting clash of features that will have users weighing their options. The question looms: which one comes out on top? But wait—there's someone else ready to join the arena.

Usability: Who's the Fan Favorite?

In the usability corner, we spotlight how each platform caters to its user base. For first-timers stepping into digital marketing, Act-On offers a robust onboarding process, making it a straightforward choice despite its advanced features. With thorough training resources and user support, newcomers can quickly ascend the learning curve. Conversely, 10Web doesn’t shy away from seasoned pros. Its intuitive design empowers users to dive deep into customization without feeling overwhelmed. However, there's a dash of humor here: navigating complex features might feel like a rollercoaster ride for some, making the learning adventure a mix of thrilling highs and nerve-wracking drops. Yet, with the right guidance, both platforms can propel their users into the marketing stratosphere.

What Makes Act-On Stand Out:

  1. Robust marketing automation functionalities that streamline processes
  2. Comprehensive lead scoring options to prioritize prospects
  3. Customizable email templates to enhance communication
  4. Detailed analytics and reporting for informed decision-making
  5. Seamless integration with various CRM systems

Why 10Web Shines Brightly:

  1. User-friendly drag-and-drop page builder for effortless design
  2. Pre-built templates that accelerate the creation process
  3. Reliable performance with fast loading times
  4. Strong SEO features to help boost visibility

Common Features Worth Noting:

  1. Integration with popular social media platforms
  2. Extensive analytics and tracking capabilities
  3. Support for A/B testing to optimize campaigns
  4. Mobile responsiveness for enhanced user experience
  5. Segmentation options for targeted marketing
  6. Comprehensive customer support across various channels

As we closely examine the strengths of both platforms, it’s impossible to overlook the lurking contender: Instapage. While Act-On and 10Web put up a valiant fight, Instapage is ready to step into the spotlight, positioning itself as the ultimate competitor against both. This platform offers enhanced functionalities that could tip the scale in favor of a more streamlined and effective marketing experience.

Performance Showdown: Speed Matters

When it comes to performance, a quick-loading page can make all the difference. Slow-loading pages? Think of them as molasses in winter—unwanted and frustrating in a fast-paced digital world. Act-On and 10Web both aim for optimal speed and mobile responsiveness, but how do they actually perform? It's essential for platforms to ensure that users experience swift transactions and seamless navigation. Prospective customers today expect not only high-quality content but also immediate access without lag. Therefore, a focus on efficiency can be the deciding factor for businesses seeking to improve their conversion rates.

Support Options: Who's Got Your Back?

In the realm of digital marketing, having the right support is like having a trusty sidekick. Both Act-On and 10Web recognize the importance of customer support and provide a range of channels to assist users. From live chats to email support, users can enjoy quick responses to their queries. Additionally, extensive community resources, such as forums and tutorials, offer platforms for users to engage and learn from one another. It's reassuring to know that help is always at hand, whether it’s managing a technical glitch or seeking advice on best practices.

Pricing Clash: The Bottom Line

Benefits of Act-On’s Pricing Strategy:

  1. Tiered pricing plans that cater to various business sizes
  2. Comprehensive features included even in lower-tier packages
  3. Transparent pricing with no hidden fees
  4. Flexible payment options for better budget management

10Web’s Pricing Strategy Advantages:

  1. Competitive pricing models that offer great value
  2. Free trial available to test features before commitment
  3. Annual pricing options for considerable savings
  4. Structured add-ons for scaling features as needed
  5. Flexible payment terms that suit diverse requirements

In the comparison of pricing strategies for both platforms, it's clear that while Act-On and 10Web offer viable options, Instapage provides a flexible and user-friendly pricing approach that gives users the best value for their investment.

A transparent breakdown of pricing options reveals nuances that potential users must consider. Both platforms may have their strengths, but it's crucial to assess what you're getting for your money—and perhaps be prepared for unforeseen gems that might surface in your journey.

Unveiling Instapage: The Hidden Champion

As we bring this face-off to a close, let's unveil Instapage, the platform that's been patiently waiting in the wings. What does it have to offer that sets it apart from Act-On and 10Web? Instapage excels in providing intuitive landing page solutions with user-friendliness at its core. With unique features like dynamic text replacement and heatmaps, businesses can fine-tune their marketing campaigns to resonate more effectively with their target audience. Beyond just standalone features, Instapage delivers a promise of superior conversion rates that could very well be the secret weapon businesses need to fuel their success. So, as we chart the digital landscape, consider keeping Instapage in your back pocket—it may become the go-to tool for unlocking new marketing horizons.

In conclusion, making informed choices in the realm of digital marketing is crucial. Whether you lean towards Act-On, 10Web, or find yourself drawn to Instapage, the key is to reflect on your specific needs and objectives. Each platform provides unique advantages, but the right one can propel you toward your goals. Take this opportunity to explore your options further with Instapage, the platform that may serve as your ally in creating impactful marketing campaigns.

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