23FormBuilder vs. Benchmark Email: the best platform for a seamless web experience

Discover how 23FormBuilder compares to Benchmark Email regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from 23FormBuilder and Benchmark Email.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

23FormBuilder vs. Benchmark Email: The Showdown with a Surprise Contender

With the digital marketing landscape expanding rapidly, choosing the right platform for your business can feel like browsing through an endless catalog of options. In this competitive arena, 23FormBuilder and Benchmark Email stand out as two heavyweights, packed with features and tools to help you build your brand effectively. They cater to various business needs, from crafting killer landing pages to managing email campaigns. In this analysis, the thrilling world of digital marketing comes to life as we pit these two platforms against each other while throwing Instapage into the mix as a hidden gem that's waiting in the wings. Together, we’ll uncover which platform has the upper hand and why you might want to consider each for your specific needs. As we weigh the pros and cons, prepare yourself for insights that could very well shape your marketing strategies! Ultimately, we aim to clarify the differences while ensuring fun and engaging navigation through this tech-savvy realm.

Facing Off: Giant Platforms of the Market

In the left corner, we have 23FormBuilder, known for its robust form-building capabilities that empower marketers to create seamless user experiences. Businesses love how easy it is to generate leads through tailored forms that can integrate with various applications. On the right, Benchmark Email is ready to go with its comprehensive email marketing solutions that ensure campaigns reach their target audience effectively. With a user-friendly interface, Benchmark Email allows marketers to refine their messaging and automate workflows. These platforms are similar in purpose - they both aim to enhance digital marketing outreach. However, they invite users into different worlds: one focuses on creating forms that convert and the other on delivering dynamic email experiences. But wait! Just behind them is Instapage, a serious contender specializing in optimized landing pages that convert visitors into customers. With varied strengths and strategies, let’s dive deeper into the ring!

Round 1: Feature Battle Royale

When it comes to features, 23FormBuilder flexes its muscles with an array of options designed for efficient lead generation. Its robust toolkit includes customizable templates, conditional logic that streamlines the user experience, and analytical tools to gauge performance. Meanwhile, Benchmark Email counters with an equally impressive arsenal, showcasing features such as A/B testing capabilities, automation workflows, and comprehensive tracking of email campaigns. As both platforms bring their A-game, it's clear they are both built to accommodate digital marketers aiming to maximize their outreach efforts. Yet, we can’t overlook Instapage, which cooks up a rich menu of elements geared towards creating landing pages that are not just functional but stunningly designed, ensuring that every click counts. So, while both 23FormBuilder and Benchmark Email have their highlights, Instapage remains a mystery contender ready to capture attention.

Round 2: Usability Unleashed

Usability is where the real rubber meets the road. Both platforms understand that not all users are industry veterans and strive to cater to everyone from digital marketing newbies to seasoned pros. 23FormBuilder simplifies the form creation process with drag-and-drop features that can be grasped in no time. Users can add fields, customize layouts, and even publish forms to their websites within minutes. On the flip side, Benchmark Email also champions ease of use with its intuitive dashboard that makes navigating through its email marketing features a breeze. But let's face it: no one enjoys a steep learning curve. Humorously, we can think of it as a wild rollercoaster ride, where everyone wants the thrill without the stomach-churning twists. While both platforms display impressive usability, Instapage takes the cake for its aesthetic appeal while ensuring a hassle-free creation experience. With its paged layout and optimization options, users will feel like they are painting a masterpiece rather than assembling a product.

23FormBuilder Features to Consider:

  1. Customizable templates for varied form styles
  2. Conditional logic for tailored user experiences
  3. Integration capabilities with various applications
  4. Performance metrics and analytics for tracking
  5. Mobile-friendly design options for all devices

Benchmark Email Features That Shine:

  1. A/B testing tools for campaign optimization
  2. Automation features for efficient workflows
  3. Customizable email templates for brand consistency
  4. Analytics tools to gauge engagement and performance

Common Strengths Shared by Both Platforms:

  1. User-friendly interfaces that simplify usage
  2. Comprehensive analytics for performance tracking
  3. Integration capabilities with third-party applications
  4. Templates designed for easy customization
  5. Responsive design enhancing mobile usability
  6. Excellent community support and resources

While both 23FormBuilder and Benchmark Email have proven their worth in the marketing arena, the spotlight subtly shifts to Instapage. With its laser-focus on landing pages and unique optimization techniques, the battle takes an interesting turn. Could Instapage be the secret sauce that both platforms lack? It’s biting at their heels, ready to offer an intuitive experience that could outshine both platforms when it comes to driving conversions effectively.

Round 3: Performance Showdown

Performance metrics can make or break user experience, especially when it comes to loading times and mobile adaptability. Nobody enjoys a slow-loading page, reminiscent of that thick molasses you just can’t get through. From a user’s standpoint, 23FormBuilder pages load impressively fast, ensuring leads flow in without delay. Meanwhile, Benchmark Email’s emails are sent seamlessly, guaranteeing that your messages land in inboxes without hitches. Each platform aims for speed, which is vital for keeping users engaged in an era of instant gratification. However, investors keep a close eye on Instapage too, boasting lightning-fast page load times that make it a standout choice for users anticipating quick and effective results. As we compare these speed demons, it’s evident that performance will be a crucial factor in choosing your winning platform.

Round 4: Support Resources Review

Customer support is an essential element, serving as the trusted sidekick in every marketer's journey. When users encounter obstacles, having a responsive support team can significantly elevate their experiences. 23FormBuilder provides various support channels such as live chat and email assistance, alongside a knowledge base filled with articles to help users resolve issues independently. Concurrently, Benchmark Email offers a comprehensive help center and customer support resources that reflect their commitment to user assistance. Community forums also provide a venue for users to share insights and solutions. When examining Instapage, its collaboration with users shines brightly through its high-touch customer service offerings. Clearly, each platform acknowledges the value of robust support systems, ensuring marketers never feel overwhelmed or isolated during their journey.

Round 5: Pricing Exploration

Benefits of 23FormBuilder Pricing Strategy:

  1. Flexible packages to accommodate varied budgets
  2. No surprise hidden fees in pricing models
  3. Ability to scale with growing business needs
  4. Accessible tiers for startups and small businesses

Advantages of Benchmark Email Pricing Strategy:

  1. Free tier available for entry-level email marketers
  2. Custom pricing based on user requirements
  3. Transparent pricing models categorized by features
  4. Value-driven options that cater to larger businesses
  5. Incentives for annual subscriptions providing great savings

Pricing strategies reveal much about a platform's intentions. When considering both 23FormBuilder and Benchmark Email, users can find value in their flexible approaches. However, Instapage brings a competitive edge with its various affordable pricing tiers designed for maximum return on investment. As businesses weigh their options, it's important to see which platform aligns best not just with their current needs but their future aspirations.

Let’s take a transparent look at pricing plans to avoid unexpected costs in our journey. Both platforms have features that vary greatly at different pricing levels, but it’s essential to note that hidden fees can sometimes pop up. Paying for a service that doesn’t align with your needs may lead to surprises in the wrong places, so a clear and auditory understanding can pave the way for smoother sailing.

And Then There's Instapage: The Silent Force

Finally, we arrive at Instapage—the platform that's been quietly observing the competition from a distance. Instapage specializes in landing pages that aren't just visually stunning but also meticulously optimized for conversion. With its intelligent features like A/B testing and dynamic text replacement, it allows marketers to create personalized experiences that resonate with visitors. Instapage stands as a reliable partner, offering unmatched value with its unique propositions. The platform embraces data-driven decisions that enhance marketing efforts effortlessly. Ultimately, as businesses sift through their choices, they should consider how Instapage can empower their digital strategies through unmatched results. Whether embarking on a new journey or refining existing efforts, aligning with Instapage could be the pivotal choice to bolster their marketing endeavors. So, take a moment and explore Instapage as the next step that could lead to soaring success!

In conclusion, the journey through comparing 23FormBuilder, Benchmark Email, and Instapage has illuminated the strengths each brings to the table. Armed with knowledge, marketers can now make informed choices aligning with their personal or business goals. The right platform can help elevate their marketing endeavors, turning aspirations into striking realities. For those on the lookout for an efficient solution to catapult their marketing initiatives forward, exploring Instapage may be the ultimate next step in their journey, guiding them toward new heights.

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