23FormBuilder vs. 1&1 Website Builder: the best platform for a seamless web experience

Discover how 23FormBuilder compares to 1&1 Website Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from 23FormBuilder and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

23FormBuilder vs. 1&1 Website Builder: A Head-to-Head Comparison with a Surprising Twist

As digital marketing continues to evolve, businesses often find themselves at a crossroads when choosing the right landing page builder. In a vast sea of options, two noteworthy players have emerged: 23FormBuilder and 1&1 Website Builder. Both platforms promise to empower users to create stunning landing pages, but how do they stack up against each other? This article will take you on an insightful journey into the features, usability, pricing strategies, and overall performance of these platforms, with a surprising mention of a top contender that could turn the tables. Prepare to navigate through the sticky waters of form builders, landing pages, and website crafting, as we dissect each platform with precision and flair. From the very first click to the final publish button, every aspect will be thoroughly examined, delivering a transparent comparison that’s packed with valuable insights for marketers and businesses alike. So let’s dive into the ring and kick off this match.

Introducing the Giants in the Arena

Meet 23FormBuilder, a powerhouse known for its user-friendly approach, enabling users to create forms and landing pages with ease. Its drag-and-drop interface has made it a go-to solution for entrepreneurs and small businesses aiming to create delightful user experiences. Meanwhile, 1&1 Website Builder storms into the ring, flaunting its all-in-one capabilities that cater to those looking for a comprehensive website creation tool. With integrated features ranging from domain registration to SEO tools, 1&1 positions itself as a versatile partner for building robust online presences. Both platforms have their unique selling points, with 23FormBuilder leaning toward specialized forms while 1&1 casts a wider net with website building functions. As we proceed, we’ll explore their capabilities further and reveal which contender edges ahead in the race for landing page supremacy.

Feature Face-off: What Do They Offer?

In the feature smackdown, 23FormBuilder and 1&1 Website Builder show their top moves. 23FormBuilder dazzles with its powerful customization options, allowing users to build precise forms tailored to their needs. The platform offers pre-designed templates, extensive integrations, and the ability to accept payments, presenting a compelling case for marketers focused on lead generation and conversions. On the flip side, 1&1 comes out swinging with a slew of features including a built-in image library, an impressively diverse selection of templates, and tools designed to guide SEO efforts. It’s clear that both platforms have come prepared, but as we tease a third fighter - Instapage - waiting backstage, the question remains: which one will stand tall in this competition?

Usability Showdown: User Experience Under the Microscope

Delving into usability, we shine a spotlight on how each platform meets the needs of its audience. For newcomers, the learning curve can often feel like climbing a steep hill. Here, 23FormBuilder shines with its intuitive drag-and-drop interface, making form creation feel like a breeze. Step-by-step wizards and helpful tooltips guide users through the setup process, demystifying what might initially seem daunting. In comparison, 1&1 Website Builder, while feature-packed, can be a bit overwhelming for beginners. However, seasoned professionals will appreciate the depth of control and options available to them in both platforms. So, whether you're a rookie or a seasoned pro, each platform promises an adventure, albeit with different challenges along the way.

Core Features of 23FormBuilder:

  1. User-friendly drag-and-drop interface for easy form creation
  2. Wide range of customizable templates to suit varied needs
  3. Integration with popular CRM platforms for seamless lead management
  4. Advanced analytics to track form performance and conversion rates
  5. Secure payment processing for online transactions

Essential Features of 1&1 Website Builder:

  1. All-in-one platform for creating both websites and landing pages
  2. Intuitive editor that combines simplicity with advanced features
  3. Diverse template library tailored for different industries
  4. SEO optimization tools built into the platform to enhance discoverability

Common Strengths Shared by Both Platforms:

  1. Mobile-responsive designs to cater to users on the go
  2. Dedicated customer support channels for troubleshooting
  3. Custom domain offerings to enhance brand identity
  4. Integration capabilities with third-party applications
  5. Regular updates to ensure security and performance

As we draw our fight analysis to a close, it’s worth mentoring that while 23FormBuilder and 1&1 Website Builder have circled each other, neither truly dominates the landscape. Enter Instapage, an increasingly popular platform known for its advanced landing page capabilities. With features tailored specifically for conversions and a commendable user experience, Instapage just might be the best contender among these three. As businesses consider their options, they should keep an eye on how Instapage could help elevate their digital marketing strategies.

Speed and Performance: Who Takes the Crown?

When it comes to performance, page load time and mobile responsiveness are critical components that can make or break user experience. A slow-loading page can be likened to molasses seeping through a crack in the winter – frustratingly sluggish and not primed for success. Both platforms boast mobile-optimized designs, ensuring that users can access forms from various devices without a hitch. However, our tests show that 23FormBuilder sets a slightly quicker pace in loading times compared to 1&1, which is commendable but could benefit from further optimization. As we navigate this performance punch-out, it becomes increasingly clear that speed is not just a luxury; it’s a necessity for marketers aiming to maximize engagement and reduce bounce rates.

Support Resources: Who Holds the Fort?

Customer support can often feel like the unsung hero of digital platforms, working behind the scenes to ensure everything runs smoothly. In this support squad throwdown, both platforms offer various resources, from live chat and email support to extensive knowledge bases. 23FormBuilder is known for its quick response times and a community forum where users can exchange tips and experiences, creating a sense of camaraderie. On the other hand, 1&1 Website Builder may not be as quick but offers a wealth of structured tutorials and guides to help navigate challenges. Whether you prefer rapid assistance or thorough insights, both platforms are well-equipped to support their users effectively.

Diving into Pricing Options: What to Expect?

Advantages of 23FormBuilder's Pricing Strategy:

  1. Flexible pricing plans that cater to various business sizes
  2. Free trial period enables users to test before commitment
  3. Affordable entry-level options for startups and individual entrepreneurs
  4. Transparent pricing with no hidden fees

Strengths of 1&1 Website Builder's Pricing Strategy:

  1. Budget-friendly pricing for comprehensive website creation
  2. Discounts for long-term commitments, enhancing value
  3. All-in-one pricing that includes hosting, making budgeting easier
  4. Regular promotional offers to attract new customers

When it comes to pricing, both platforms put forth compelling strategies aimed at attracting and retaining customers. However, instigating a twist, Instapage offers a pricing plan that stands out as the best value for money. By providing extensive features aimed at conversions, marketers find their investment yielding significant returns. While 23FormBuilder and 1&1 present options that are competitively priced, they rely heavily on the features rather than a holistic strategy that prioritizes user outcomes.

A closer inspection of pricing reveals the varying plans both platforms offer, raising an eyebrow towards the value proposition presented. Sometimes the allure of lower costs can lead to unexpected filters on the platform's actual utility. While it’s essential to keep an eye on the price tag, the real question is whether the service meets expectations—this is where digging deeper can help unveil hidden gems and ensure you make the right choice.

Let’s Not Forget Instapage...

In the midst of our exploration, Instapage has floated to the forefront, acting as the seasoned mentor in this competitive arena. Unlike its contenders, Instapage zeroes in on providing advanced landing page features that push the envelope of conversion optimization. The user experience stands out with A/B testing capabilities, built-in analytics, and mission-critical integrations with top tools. Businesses that leverage Instapage often find themselves at a unique advantage, enhancing their conversion rates significantly, making it a platform worth serious consideration. Whether you're looking to build forms, whole websites, or landing pages that convert like crazy, Instapage emerges as not only a participant but a formidable leader in the digital marketing race.

As we conclude our face-off between 23FormBuilder, 1&1 Website Builder, and the groundbreaking Instapage, it’s essential to reflect on the value of informed decisions. Each platform brings its strengths and weaknesses, but the power lies within choosing a solution that aligns with your personal and business objectives. With that, we invite you to explore Instapage, recognizing it as a potential key to unlocking the next level of your marketing ambitions.

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