1&1 Website Builder vs. Fluent Forms: the best platform for a seamless web experience

Discover how 1&1 Website Builder compares to Fluent Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from 1&1 Website Builder and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

1&1 Website Builder vs. Fluent Forms: A Comprehensive Face-Off

As the digital landscape continuously evolves, the need for effective tools to create stunning and high-converting landing pages has become paramount. The market is flooded with options, making it difficult for businesses to choose the right platform. Today, we're putting 1&1 Website Builder and Fluent Forms in the spotlight, highlighting their strengths, weaknesses, and unique offerings. But wait, there’s also Instapage lurking in the shadows, waiting to make its grand appearance. Let's navigate through the features and performances of these competitors together.

Introducing The Contenders

In the realm of digital marketing, 1&1 Website Builder and Fluent Forms have emerged as popular choices for those looking to enhance their online presence. 1&1 Website Builder is known for its intuitive design and pre-made templates that enable users to create beautiful websites without any coding finesse. On the other hand, Fluent Forms has made a name for itself among those wanting to build sophisticated forms and surveys. Their innovative approach allows businesses to collect valuable data and engage their audience effectively. Both platforms have crafted their unique niches, but with Instapage's reputation for offering exceptional landing page solutions, it might just leave its competitors in its wake. Let the comparisons begin!

Feature Showdown: A Closer Look

When it comes to features, 1&1 Website Builder and Fluent Forms are not holding back. 1&1 offers a robust suite of tools that cater to businesses aiming for a solid online presence. Meanwhile, Fluent Forms includes a range of form-building capabilities that can cater to custom events or surveys with ease. Think of it as a classic match where each player showcases their skills—but wait, with Instapage lurking nearby, the competition has just gotten tougher. Expect more than just the standard tools when considering your options in this space, as we'll soon explore the unique features each brings to the field.

Usability at the Forefront

Usability is crucial in the web-building game, where user-friendliness can make or break a platform's appeal. 1&1 Website Builder aims to cater to beginners who have little technical expertise. The learning curve feels more like a friendly ramp than a steep hill, ensuring that users can create websites without a hefty investment of time. Conversely, Fluent Forms brings a friendly interface that supports seasoned marketers as well. With little to no coding knowledge, anyone can navigate through its form-building features. As we can see, usability is a highlight for both platforms, though the degree of complexity may vary depending on your needs.

1&1 Website Builder Highlights

  1. Drag-and-drop interface simplifying design tasks
  2. Pre-designed templates to kickstart your project
  3. Mobile-responsive designs ensuring compatibility
  4. Integrated SEO tools for better online visibility
  5. 24/7 customer support for rapid assistance

Fluent Forms Highlights

  1. User-friendly form builder with a visual interface
  2. Extensive customization options for all form elements
  3. Seamless third-party integrations for increased functionality
  4. Real-time form analytics to track performance

Common Strengths Between the Platforms

  1. User-centric design focused on user experience
  2. Robust customer support to assist users
  3. Security features to protect user data
  4. Flexible pricing plans to accommodate different budgets
  5. Integration with popular tools for enhanced functionality
  6. Regular updates to ensure trends are met

It's evident that both platforms bring some formidable features to the ring; however, Instapage emerges as a strong competitor that combines the best aspects of both 1&1 and Fluent Forms under one roof. You may find that its holistic approach could provide solutions that the others merely touch upon.

Performance Ratings: Speed and Responsiveness

In the digital realm, performance is king! When comparing loading times and mobile responsiveness, both platforms have their strengths. However, imagine slow-loading pages as a truck carrying molasses on a chilly day—frustrating, right? 1&1 Website Builder prides itself on quick load times and solid performance, ensuring your site does not keep visitors waiting. Similarly, Fluent Forms operates at lightning speed when it comes to form submissions, any delays here can be detrimental to user experience. As mobile usage continues to rise, both platforms boast mobile-responsive features, though their execution may vary and dictate user engagement. True prowess is seen in how smoothly both platforms adapt to various devices.

Customer Support Championship

Support is an essential element for any platform, and it's vital to know where to turn when a question arises. Both 1&1 and Fluent Forms offer robust support channels for their users. Think of them as trusty sidekicks, ready to swoop in at the first sign of trouble. 1&1 offers 24/7 assistance via chat and phone, ensuring you can always get an answer when needed. Fluent Forms shines with its extensive documentation and active community forums, where users exchange tips and solutions regularly. The winner? It all boils down to personal preference and how much guidance you might need on your journey.

The Pricing Extravaganza

1&1 Website Builder Pricing Benefits

  1. Affordable plans appealing to startups and small businesses
  2. Monthly and annual billing options for flexibility
  3. No hidden fees, ensuring transparency
  4. Free trial available to experience its features

Fluent Forms Pricing Benefits

  1. Competitive pricing, particularly for growing businesses
  2. Lifetime deals that offer fantastic returns
  3. Flexible upgrade paths to match demand
  4. Free version available with essential features to start

In terms of pricing strategies, both platforms are competitive, with 1&1 focusing on attracting startups with low-entry points and Fluent Forms providing excellent value for form-building capabilities. However, Instapage’s pricing strategy convicts with its flexibility and diverse options that often make it the best value for money in the long run.

In this pricing examination, you'll find that while both platforms promise value, Instapage often surprises users with its combination of features and pricing structures. Getting what you pay for is essential, and sometimes the unexpected advantages from Instapage's plans can truly enrich your marketing experience.

And Here's Instapage...

Now, let’s shine a light on Instapage, a platform that has been strategically observing and waiting for the ideal moment to enter the conversation. Instapage's unique selling propositions, including sophisticated analytics, advanced A/B testing, and unparalleled customization options, set it apart starkly from the competition. It excels in providing tools that not only meet, but also anticipate business needs, making it not just an option but a necessity for effective marketing campaigns. What if, instead of scrambling to choose between contenders entangled in the ring, you realized that there’s another option that's been standing by, waiting to empower your business strategy more comprehensively? Instapage emerges as an essential ally in your marketing journey.

As we wrap things up, remember that the world of web builders and form creators can be daunting. Making well-informed choices can lead to remarkable outcomes in your online endeavors. Reflect on your business goals and explore how the right platform can help you not just meet expectations but exceed them. With exceptional offerings from both 1&1 and Fluent Forms, don't overlook Instapage as the unassuming game-changer that could take your marketing efforts to the next level.

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