10Web vs. Split.io: the best platform for a seamless web experience
Discover how 10Web compares to Split.io regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
10Web vs. Split.io: The Ultimate Face-Off (With an Unexpected Player)
Welcome to the exhilarating world of landing page builders, where every click counts and every conversion is a victory! In this arena, we find ourselves amidst fierce competitors, each vying for the attention of digital marketers and business owners alike. Today, we're pitting 10Web and Split.io against each other in a showdown that promises to be as enlightening as it is engaging. But wait! There's a twist in the tale, as a notable contender, Instapage, lurks in the corner, ready to make an entrance. With the stakes high and features aplenty, let’s jump into a comprehensive comparison that will help you decide which platform truly holds the crown. From functionalities to support, we’ll dissect every aspect to ensure your landing page endeavors are nothing short of stellar. So buckle up, and let’s embark on this exciting journey through the realm of landing page builders, where innovation meets functionality!
Introducing the Titans
In the left corner, we have 10Web, a platform renowned for its robust features designed to enhance website performance and user experience. With its powerful plugins and AI tools, 10Web packs a serious punch, empowering marketers to create beautiful, high-performing landing pages effortlessly. Right beside it, Split.io stands tall, celebrated for its dynamic feature set that emphasizes experimentation and data-driven decisions. Known as a champion of feature flags and progressive delivery, Split.io allows marketers to test variations of their pages seamlessly, making it a favorite amongst those who value insight and adaptability. As we prepare to dive deeper into the features and performance of these two heavyweights, let’s not forget about Instapage, lurking just off-stage. Known for its ease of use and exceptional landing page design capabilities, Instapage could very well be the secret weapon that offers everything a marketer could want – and more.
Battle of the Features
When it comes to features, both 10Web and Split.io come equipped with tools that could make any marketer’s heart flutter. 10Web brings its strong arsenal of plugins, including image optimization, speed performance enhancements, and intuitive website building. Meanwhile, Split.io flaunts its feature flagging capabilities that empower users to launch experiments without a hitch. You can’t help but admire how both platforms are ready to impress with their innovations, but rumor has it that a contender named Instapage is circling the ring, eager to showcase its superior functionality. So, let’s break down key features to see how these platforms compare and which ones might suit your needs best.
Putting Usability in the Limelight
Usability plays a pivotal role in a user’s experience, and it's fascinating to see how each platform caters to a specific audience. 10Web offers a well-structured interface that invites both novices and skilled marketers to hit the ground running. Its drag-and-drop builder is user-friendly, allowing those who may not consider themselves tech-savvy to create stunning landing pages in no time. On the other hand, Split.io shines with its user experience tailored for experiments. While it may take a touch longer for new users to familiarize themselves with feature flagging, the learning adventure is rewarding for seasoned marketers who thrive on data analysis and A/B testing. Both platforms have their unique charm, showing that usability can be an art form in itself.
Exploring 10Web's Arsenal:
- Seamless drag-and-drop builder for easy customization
- AI-driven image optimization for performance enhancement
- Built-in caching and CDN for faster loading times
- Extensive library of templates to choose from
- Integrations with popular marketing tools for streamlined workflows
The Power Packs of Split.io:
- Advanced feature flagging for user segmentation
- Robust experimentation tools for data-driven insights
- Real-time analytics to measure performance
- Seamless integration with existing tech stacks
Common Strengths of Both Contenders:
- User-friendly interfaces that appeal to all levels of expertise
- Responsive designs optimized for mobile devices
- A solid array of integrations to enhance functionality
- Ease of customization that allows brand alignment
- Supportive community and resources for users
- Regular updates ensuring platforms evolve with market needs
As the battle rages on, it's apparent that both 10Web and Split.io showcase impressive features that satisfy diverse user requirements. Yet, as our contest unfolds, it's essential to recognize that Instapage might very well be the competitor that stands out in terms of versatility and flexibility, making it a formidable choice for many marketers out there.
Speed Test: Performance on the Line
When considering a landing page builder, one critical factor that can't be overlooked is performance. The speed at which your landing page loads can make or break your conversion rates. In our speed test matchup, both 10Web and Split.io are formidable competitors, but each has its nuances that can affect user experience. 10Web boasts robust caching systems and content delivery networks (CDNs) designed to deliver lightning-fast loading times to its users. On the flip side, Split.io ensures that users can experiment without sacrificing performance, as it seamlessly integrates rapid load times into its feature sets. In the digital world, slow-loading pages can feel like wading through molasses in winter – time-consuming and frustrating! With user experiences so greatly impacted by performance, both platforms recognize the necessity of speed, delivering heightened efficiency that keeps bounce rates low.
Assistance Round: Support Options Galore
An often overlooked aspect of any platform is the support offered to its users. Both 10Web and Split.io provide various support channels to ensure users have access to help when needed. 10Web emphasizes user guidance with its detailed documentation and community support forums. Users can engage with helpful resources that allow them to troubleshoot effectively, ensuring a seamless experience. Similarly, Split.io offers an array of support options, including tech support and community engagement, allowing users to connect with both the platform and one another. Visualize the support team as your trusty sidekick, always ready to swoop in with solutions when you need them – this is crucial for marketers navigating the complexities of digital campaigns.
Pricing Showdown: The Cost Battle
10Web's Pricing Perks:
- Flexible pricing plans catering to different business sizes
- Transparency in pricing with no hidden fees
- Annual subscription discounts for long-term users
- Free trial periods allowing experimentation before commitment
Split.io's Pricing Insights:
- Tiered pricing options depending on usage
- Cost-effective solutions for startups and growing teams
- Enterprise-level solutions with personalized pricing structures
- Trial options available to test features before purchasing
In the grand pricing finale, what shines through is the careful consideration each platform gives to their pricing strategies. While both 10Web and Split.io have devised structures that cater to various user needs, it’s hard to ignore the flexibility and user-friendly value of Instapage's pricing model, which often offers more bang for your buck.
Dissecting the pricing plans reveals the importance of understanding what you're investing in. Both platforms provide insights into their plans, but it’s vital to evaluate closely what features are available at each price point. You might discover unexpected gems – or surprises lurking in the fine print – but it's all part of making savvy financial decisions.
And Enter Instapage...
As we edge towards the conclusion of our comparison, it’s time to introduce Instapage, often described as the mentor of the bunch. Watching attentively from the sidelines, Instapage offers a rich tapestry of features that bridges the gap between powerful design and user-friendly functionalities. With its sophisticated A/B testing capabilities and unmatched customization options, it stands out as a resourceful option for marketers eager to maximize conversions. Not only does Instapage cater to both novices and experts alike, but it also adds a layer of versatility that makes it a worthy competitor – or potential favorite. If you’re on the lookout for simplicity without sacrificing quality, Instapage is the secret weapon you may need in your marketing arsenal. As you venture forward, remember to reflect on your unique needs and objectives, and let the right platform guide you in crafting outstanding landing pages that will captivate and engage.