25 of the Best Landing Page Examples from Top Companies to Inspire Your Next Campaign

25 of the Best Landing Page Examples from Top Companies to Inspire Your Next Campaign

Last updated on by Twila Liggitt in Landing Page Examples


When we’re trying to improve at something, it’s not uncommon to turn to the experts to see what we can learn from them. If they’re doing well and experiencing success, they must be doing something right — something that’s worth mimicking.

When it comes to digital marketing, we must look to those top industry leaders to see what their landing pages are like. After all, these action-oriented, standalone web pages, are pivotal for moving people through every stage of the buyer’s journey. And if well-established companies are using landing pages, then it must be an integral piece of any marketing strategy — particularly at an enterprise level.

Below, you’ll find 25 top companies that have created some of the internet’s best landing pages, complete with full critiques — what the pages do well, and what could be A/B tested to potentially produce better conversion results. Read through them to start learning from the best to create a highly effective landing page of your own. You may also click through on the brand’s name to find a dedicated article with even more examples from that particular brand.

25 top companies with the best landing page examples

(Keep in mind, for shorter pages, we’ve shown the entire page. For longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss. Also, some sites may be A/B testing their pages, meaning you may be served an alternate version.)

1. Marketo

best landing page examples marketo

What the page does well:

What could be A/B tested:

2. Slack

Best Landing Page Examples Slack

What the page does well:

What could be A/B tested:

3. Oracle

best landing page examples oracle

What the page does well:

What could be A/B tested:

4. Google Hire

best landing page examples google hire

What the page does well:

What could be A/B tested:

5. Uber

best landing page examples uber

What the page does well:

What could be A/B tested:

6. IBM

Best Landing Page Examples IBM

What the page does well:

What could be A/B tested:

7. LendingClub

Best Landing Page Examples LendingClub

What the page does well:

What could be A/B tested:

8. Intercom

best landing page examples intercom

What the page does well:

What could be A/B tested:

9. Microsoft

best landing page examples microsoft

What the page does well:

What could be A/B tested:

10. Lyft

best landing page examples lyft

What the page does well:

What could be A/B tested:

11. Constant Contact

best landing page examples constant contact

What the page does well:

What could be A/B tested:

12. Salesforce

Best Landing Page Examples Salesforce

What the page does well:

What could be A/B tested:

13. Zoho

best landing page examples zoho

What the page does well:

What could be A/B tested:

14. AWeber

best landing page examples AWeber

What the page does well:

What could be A/B tested:

15. Squarespace

best landing page examples Squarespace

What the page does well:

What could be A/B tested:

16. Mixpanel

best landing page examples mixpanel

What the page does well:

What could be A/B tested:

17. Infusionsoft

best landing page examples Infusionsoft

What the page does well:

What could be A/B tested:

18. GetResponse

Best Landing Page Examples GetResponse

What the page does well:

What could be A/B tested:

19. Optimizely

best landing page examples optimizely

What the page does well:

What could be A/B tested:

20. HubSpot

Best Landing Page Examples HubSpot

What the page does well:

What could be A/B tested:

21. MailChimp

best landing page examples mailchimp

What the page does well:

What could be A/B tested:

22. Shopify

Best Landing Page Examples Shopify

What the page does well:

What could be A/B tested:

23. Eloqua

Best Landing Page Examples Eloqua

What the page does well:

What could be A/B tested:

24. Basecamp

Best Landing Page Examples Basecamp

What the page does well:

What could be A/B tested:

25. Airbnb

Best Landing Page Examples Airbnb

What the page does well:

What could be A/B tested:

Can you beat the best landing page examples?

There you have it — some of the world’s leading companies with some of the internet’s best landing page examples.

What did you learn from these landing pages? How do your pages compare? Most importantly, do you think you can do better?

Use what you’ve learned from this list to start creating your own great landing pages with Instapage. Our designer-friendly platform and 100+ fully customizable templates will have you building professional, high-converting pages in minutes.

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