UTM Parameters - Instapage Marketing Dictionary

UTM Parameters

UTM parameters are tags that are added to the end of your URL, which differentiate it from others in Google Analytics. They help to identify the performance of individual campaigns.

Quote Peter Drucker Tweet this
Global Search Trend

Related Terms

Data Analytics Landing Page Analytics Tag Management
Sign Up for a 14-day Free Trial

Maximize your ad spend while significantly lowering your cost of customer acquisition.

Get Started