Parallax Landing Page - Instapage Marketing Dictionary

Parallax Landing Page

A parallax landing page is a standalone web page that uses persuasive elements like trust badges, benefit-oriented copy, and compelling headlines to convince its visitors to convert on an offer (buy a product, download an ebook, sign up for a newsletter, etc). Different than a traditional landing page, a parallax landing page’s background moves at a slower rate than the foreground, creating a 3D effect. It also provides a more engaging experience for visitors, potentially helping them redeem your offer.

"Don't be afraid to give up the good to go for the great."

John D. Rockefeller

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