Marketing Funnel - Instapage Marketing Dictionary

Marketing Funnel

A marketing funnel is a customer acquisition model that consists of three main stages: Awareness, Consideration, and Decision. As prospects engage with your brand, they begin to move down the funnel from awareness of your brand to post-sale evangelism. At the bottom, they transition from prospects into customers.

"How you think about your customers influences how you respond to them."

Marilyn Suttle

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