Customer Lifetime Value - Instapage Marketing Dictionary

Customer Lifetime Value

Customer lifetime value (CLTV) is a way to predict how much net profit a customer is worth over their lifetime relationship with your company. The most basic formula is: (average value of sale) x (number of repeat transactions) x (average retention time for a typical customer).

"Profit in business comes from repeat customers who bring friends with them."

W. Edwards Deming

Twitter icon tweet this

Global Search Trend

Related Terms

Ready to turn more ad clicks into conversions?

Try the world's most advanced landing page platform. Start a 14-day trial or schedule a demo.

We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. By continuing to use our website you agree to allow our use of cookies. To know more please refer to our Cookie Policy.
Got it close