A/B Testing - Instapage Marketing Dictionary

A/B Testing

A/B testing (aka split testing) allows you to compare multiple versions of a page to see which one converts better. To be a true A/B test, you must test only one element at a time (e.g. long copy vs. short copy, images vs. no images, red button vs. blue button, etc.) For your testing results to be reliable you must run the test until you reach statistical significance.

"Being able to test assumptions in a meaningful way is what A/B testing is about."

Michael Sharkey

Twitter icon tweet this

Global Search Trend

Related Terms

Turn more ad clicks into conversions

Try the world's first Post-Click Automation™ solution today. Start a trial or schedule a demo to learn more about the Enterprise plan.

We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. By continuing to use our website you agree to allow our use of cookies. To know more please refer to our Cookie Policy.
Got it close