Optimize landing pages for conversions with heatmaps

Measure visitors' interaction with a landing page by tracking mouse movements, clicks, and scroll depth to optimize user engagement.

Get started

Scroll Depth

Design more engaging pages by knowing when visitors drop off.

Clicks

Learn which elements drive action on your page.

Mouse Movement

Understand what elements visitors find most compelling.

Scroll Depth

Design more engaging pages by knowing when visitors drop off.

Clicks

Learn which elements drive action on your page.

Mouse Movement

Understand what elements visitors find most compelling.

Maximize page conversions in 3 easy steps

Track and test
View page performance metrics in real time, A/B test AI-generated content for different audiences and ad groups, and launch AI-powered experiments to acquire quicker optimization insights without compromising quality.
Analyze
Check your test results to check which page variation is performing best. Connect to your favorite tools to amplify the results you've achieved with Instapage and make data-driven decisions to increase visitor conversions.
Optimize
Leverage content and design insights to fine-tune your strategies and boost conversion rates. Utilize an AI writing assistant to personalize headlines, paragraphs, and CTAs for different audience groups. Easily scale with reusable Instablocks® and Global Blocks.

Optimize for higher ROI with heatmaps

Get started

Conceptualize visitor behavior

Gain access to ultra-specific insights that allow you to discover exactly which page elements to A/B test. With these valuable findings, you can optimize your landing page and improve the overall user experience.

Captivate with the right message

Testing and optimizing content is crucial to effectively communicating your message to target audiences. Analyze and refine your content to resonate with their preferences and needs. Continue improving your messaging to maximize its impact.

Find out what works best

Run A/B tests without page loading delays and use powerful analytics dashboards to track results. Speed up testing with AI-assisted experiments that automatically direct ad traffic to the best-performing test variants. No manual supervision required.

Send data to your marketing stack

You can effortlessly send data to your favorite CRMs, analytics tools, marketing automation software, and other apps that you use. This allows you to track user interactions in greater detail, gain insights into your leads, and effectively convert them into sales.

Conceptualize visitor behavior

Gain access to ultra-specific insights that allow you to discover exactly which page elements to A/B test. With these valuable findings, you can optimize your landing page and improve the overall user experience.

Captivate with the right message

Testing and optimizing content is crucial to effectively communicating your message to target audiences. Analyze and refine your content to resonate with their preferences and needs. Continue improving your messaging to maximize its impact.

Find out what works best

Run A/B tests without page loading delays and use powerful analytics dashboards to track results. Speed up testing with AI-assisted experiments that automatically direct ad traffic to the best-performing test variants. No manual supervision required.

Send data to your marketing stack

You can effortlessly send data to your favorite CRMs, analytics tools, marketing automation software, and other apps that you use. This allows you to track user interactions in greater detail, gain insights into your leads, and effectively convert them into sales.

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Robust security and compliance

Instapage implements advanced security measures and adheres to global and industry-leading regulations for the complete protection of your business and customer data.