A go-to website software for Strategists to create professional websites

Enjoy a range of website building and optimization options our website creator for Strategists offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Boost results through landing page optimization
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Improve alignment across your creative team sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Unlocking success with Website software for strategists using Instapage

Effective marketing hinges on creating relevant landing page experiences. Instapage empowers marketers in business services, education, tech/SaaS, and other industries to reduce costs and grow conversions. By leveraging a powerful web software for strategists, teams can foster brand trust and customer loyalty through tailored online experiences.

Understanding the importance of landing page software

A dedicated website software for strategists can streamline the landing page creation process, allowing marketers to focus on strategy rather than technical hurdles. Here’s why you should incorporate this vital tool in your marketing stack:

  1. Efficiency in page creation: Generate landing pages quickly with 100+ conversion-focused layouts and Instablocks, without needing coding skills.
  2. Data-driven optimization: Utilize built-in experimentation features to improve conversions, conduct A/B tests, and measure performance using detailed analytics dashboards.
  3. Personalized experiences: Dynamically deliver tailored content to engage individual audience segments and track specific metrics through advanced data tools.

Step 1: Build your first landing page

Creating an impactful landing page is just a few clicks away. Here's how to get started:

  1. Select a template: Choose a layout from our extensive library designed for high conversion rates.
  2. Utilize Instablocks: Drag and drop pre-designed content sections to quickly customize your page.
  3. Optimize for mobile: Ensure your landing page is responsive for all devices with automatic adjustments.

Step 2: Optimize your landing page

Once your page is built, the next step involves optimization to ensure peak performance:

  1. Implement A/B testing: Experiment with various headlines and CTAs to determine what resonates best with your audience.
  2. Analyze heatmaps: Use detailed heatmap data to see how visitors interact with your page.
  3. Regular updates: Monitor results and iterate based on analytics insights to continuously improve conversion rates.

Step 3: Personalize and collaborate

Personalizing your content can dramatically enhance user experience:

  1. Dynamic text replacement: Tailor headlines and CTAs based on the traffic source to boost relevance.
  2. AdMaps alignment: Link specific ads to unique landing pages to reinforce messaging.
  3. Collaborative features: Use real-time page editing and instant feedback options to work seamlessly with team members.

Incorporating a website software for strategists not only simplifies the creation process but also supports data-driven decisions that fuel conversions.

Ready to elevate your marketing strategy? Start utilizing Instapage today and transform your landing pages into powerful conversion tools!

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Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See website software for strategists in action

See website software for strategists in action

Roger Martin discusses the longstanding concept of planning, which has evolved into what is often mislabeled as strategic planning. He emphasizes that strategy and planning are distinct components and that merely combining the two doesn’t create effective strategic planning. He critiques most current business practices, which may incorporate the term strategy but actually entail a list of planned activities that lack real strategic foundation. These activities may include improving customer experience or launching new programs, yet without a coherent strategy, they are unlikely to yield meaningful results. In contrast, true strategy is described as an integrative set of choices that positions the company effectively.

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