A go-to website software for Fundraisers to create professional websites

Enjoy a range of website building and optimization options our website creator for Fundraisers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Optimize your fundraising efforts with effective website software

Successful fundraising hinges on the quality of your landing pages—which is where Instapage's flexible website software shines. By utilizing our extensive library of over 100 conversion-focused layouts, marketers can create targeted landing pages that not only enhance brand trust but also significantly increase conversion rates without the need for developer assistance.

Understanding the role of landing pages in fundraising

Landing pages are pivotal in directing visitors toward making donations or signing up for campaigns. They serve as the final touchpoint where interested visitors can act on their intentions. By crafting compelling landing pages tailored to specific audience segments, you can drive higher engagement and conversion rates. Top features include:

  1. High-impact templates: Instapage provides templates designed to convert, ensuring that your message resonates with your audience.
  2. User-friendly interface: Build landing pages quickly and efficiently using our drag-and-drop functionality, no technical skills required.
  3. Real-time editing: Make instant changes and see your updates live, allowing for agile production and adjustments.

Step 1: Create your landing page

Begin by selecting from our extensive collection of ready-made templates designed for nonprofits and fundraisers. Each template is optimized for conversion, giving you a strong foundation. Follow these steps:

  1. Choose a template: Navigate our library and select a template that aligns with your fundraising goals.
  2. Customize content: Tailor the text, images, and calls to action to fit the tone of your organization and the specifics of your campaign.
  3. Preview and test: Utilize our preview functionality to ensure everything looks perfect before going live.

Step 2: Optimize your landing page for conversions

Optimization is key to maximizing your page’s potential. After your landing page is live, employ the built-in experimentation features to iterate based on real user feedback:

  1. Utilize A/B testing: Experiment with different headlines or images to see what drives conversions best.
  2. Analyze heatmaps: Use heatmaps to understand user behavior on your site and adjust elements accordingly.
  3. Monitor performance metrics: Access our analytics dashboard to track visitor engagement and conversion metrics.

Step 3: Personalize user experiences

Tailor your content further by leveraging our personalization tools. By utilizing dynamic text replacement, you can adjust messages for various audience segments. Consider these tactics:

  1. AdMaps integration: Align your advertising efforts with specific landing pages for a cohesive user journey.
  2. Audience-level tracking: Monitor how different audience segments interact with your pages to continually refine your approach.
  3. Dynamic content delivery: Provide a personalized experience that speaks directly to the donor’s motivations.

Empowering your fundraising initiatives with effective landing pages increases not only your conversion rates but overall donor satisfaction and loyalty. Instapage's website software for fundraisers is designed to simplify this process.

Ready to take your fundraising landing pages to the next level? Sign up for Instapage today and transform your fundraising experience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See website software for fundraisers in action

See website software for fundraisers in action

In recent years, online fundraising platforms have proliferated, enabling charities to raise funds swiftly and efficiently. However, these platforms vary significantly in cost-effectiveness and features, leading to potential confusion for users. Sasha Davalia from Charity Digital discusses the top five fundraising platforms that charities should be aware of. The first platform highlighted is CAF Donate, which allows charities to implement a donate button on their websites, emails, and social media easily. By signing up for CAF's reporting tool, charities can access comprehensive reports on their campaigns, donors, and donation metrics. As of 2018, over 5,000 small to medium charities utilized CAF Donate, generating more than 27 million pounds for UK charities.

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