Instapage’s website software for craftsmen — your wallet-friendly option

Streamline your company's operations and marketing efforts with the website creator for craftsmen.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Boost results through landing page optimization
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Improve alignment across your creative team sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Essential Website software for craftsmen: Maximize your online impact with Instapage

In an era where digital presence is paramount, having the right website software for craftsmen is crucial for success. Instapage offers a unique landing page creation platform that empowers marketers to reduce costs while increasing conversions through relevant and personalized landing page experiences.

Understanding the Importance of Landing Pages

Landing pages serve as the first interaction between your brand and potential customers. They are designed to convert visitors into leads or customers by presenting relevant information succinctly. By using Instapage, you can leverage an extensive library of over 100 conversion-focused layouts that cater specifically to various industry needs.

  1. Conversion-focused layouts: Instapage's templates are specifically designed to drive conversions, ensuring that your visitors take the desired action.
  2. No coding required: Build landing pages without a developer; the intuitive interface lets you customize your design easily.
  3. Fast deployment: Create and launch your pages quickly to keep pace with market demands and trends.

Step 1: Optimize with Built-in Experimentation Features

To truly harness the power of website software for craftsmen, focus on optimization. Instapage offers experimentation features that allow you to enhance your landing pages continuously.

Step 2: Personalize for Your Audience

Creating high-performing content is essential. Instapage allows for personalization through dynamic text replacement, meaning your landing pages can be tailored to reflect specific ads, ensuring relevance for your target audience.

  1. Dynamic text replacement: Automatically change text based on user queries, enhancing relevance and engagement.
  2. AdMaps: Align specific advertisements to unique landing pages for a seamless connection between ad and page.
  3. Data tracking: Use tools to monitor audience-level metrics, ensuring you understand which strategies yield the best results.

Step 3: Foster Collaboration for Seamless Production

Collaboration is key in the page production process. With Instapage’s collaboration features, teams can enhance productivity by offering feedback and making real-time edits directly on the page.

  1. Instant feedback: Teams can provide immediate input, reducing back-and-forth email chains.
  2. Real-time editing: Make changes on the spot to test new ideas without lengthy approval processes.
  3. Secure sharing: Share work securely with stakeholders to ensure everyone has visibility into the project.

Utilizing these steps, your landing pages can become powerful tools within your marketing strategy, driving conversions and fostering customer loyalty effectively.

Ready to optimize your digital strategy with the best website software for craftsmen? Start your journey with Instapage today and transform your online presence!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See website software for craftsmen in action

See website software for craftsmen in action

Choosing the right tools for building a website greatly influences the ease of creation and the website's success. With numerous options available, it can be overwhelming to decide which is the best fit. Through extensive testing of various website builders, the speaker identifies strengths, weaknesses, and usability of each. The tutorial aims to present five top website builders categorized by specific needs. This categorization caters to different users, such as those focused on blogging, podcasting, or e-commerce, ensuring everyone can find a suitable option based on their individual requirements.

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