Discover website software with analytics and tracking

Discover how website creator with analytics and tracking simplifies the journey from concept to launch.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Statwax leverages Instapage to boost enrollments for universities by 80%
Boost results through landing page optimization
Statwax leverages Instapage to boost enrollments for universities by 80%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Power up landing pages with AI Power up landing pages with AI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Improve alignment across your creative team sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Unlocking the potential of a website creator with analytics and tracking

In the realm of digital marketing, a robust website creator integrated with analytics and tracking capabilities is essential for businesses aiming to boost conversions and enhance customer trust. Instapage offers a flexible solution to create landing pages rapidly and efficiently, ensuring your marketing campaigns resonate with your intended audience across various industries, including tech, education, and financial services.

Why choose Instapage for your website creation needs?

Instapage's platform allows users to create high-converting landing pages without any coding expertise. This ease of use is complemented by an extensive library featuring over 100 pre-designed templates designed for specific industries. Instapage empowers marketers to craft personalized and relevant landing page experiences tailored to unique audience segments.

  1. User-friendly interface: Create landing pages quickly and intuitively, reducing the need for developer intervention.
  2. Conversion-focused designs: Utilize pre-crafted templates that emphasize high conversion rates and user engagement.
  3. A/B testing: Instapage's integrated optimization tools allow users to experiment and refine their landing pages based on real-time analytics.

Step 1: Building your landing page

The first step in utilizing Instapage is to access the platform's intuitive page builder. Begin by choosing a template from the extensive library designed for maximum engagement. Tailor text and images to align with your brand while considering specific audience preferences. Importantly, leverage dynamic text replacement to ensure messages resonate with viewers.

Step 2: Optimizing for performance

After launching your landing page, focus on optimizing its performance using detailed analytics.

  1. Implement heatmaps: Gain insight into user behavior on your landing page to pinpoint areas for improvement.
  2. Conduct A/B tests: Strategically test elements such as headlines and call-to-action buttons to identify the most effective versions that drive conversions.
  3. Utilize performance dashboards: Regularly review analytics to monitor key metrics and make data-driven decisions.

Step 3: Collaborating for enhanced outcomes

Collaboration is vital in refining your marketing strategy. Instapage allows for real-time editing and instant feedback from stakeholders. This collaboration streamlines production, ensures that all team members are aligned, and ultimately accelerates project completion.

  1. Real-time edits: Make changes on the fly based on stakeholder feedback to improve page effectiveness.
  2. Secure sharing: Safely share projects with external partners to gather insights and enhance landing pages collectively.
  3. Feedback loops: Utilize collaboration features to implement feedback quickly and innovate with every campaign.

In summary, utilizing a website creator with analytics and tracking features such as Instapage results in enhanced customer experiences, improved conversion rates, and ultimately, a stronger relationship with your audience.

Get started with Instapage today to revolutionize your marketing efforts. Create targeted landing pages that convert and secure your brand’s success.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See website creator with analytics and tracking in action

See website creator with analytics and tracking in action

To access the URL builder in the Help Center, click the link at the lesson's end and locate the URL builder form. Begin by entering the URL of your target landing page. Next, populate the Campaign Source and Campaign Medium fields. Optionally, you can add values for Campaign Term and Campaign Content. It is essential to fill out the Campaign Name field with descriptive values for better identification in your Google Analytics reports. When naming conventions, using single words is preferred, as phrases will be separated by underscores. Maintain consistent spelling and capitalization, as Google Analytics distinguishes between different cases, meaning that 'PROMO1' in uppercase will be treated differently from 'promo1'.

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