A go-to website software for HR business partners to create professional websites

Enjoy a range of website building and optimization options our website creator for HR business partners offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Boost results through landing page optimization
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Improve alignment across your creative team sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

The ultimate guide to the best website creator for HR business partners

For HR business partners looking to enhance their online presence, utilizing a robust website creator is essential. Instapage stands out with its user-friendly interface and conversion-focused capabilities, allowing you to create compelling landing pages that can drive measurable results. In this guide, we will explore step-by-step how to effectively leverage Instapage as your go-to website creator tailored for HR professionals.

Understanding the need for a website creator in HR

In today's competitive landscape, HR business partners must connect effectively with both employees and prospective hires. A well-designed website serves as an essential tool for communication and branding. Let's discuss the importance of a flexible and efficient website creator for delivering tailored landing pages.

  1. Customization: Personalize landing pages to reflect your company's culture and values.
  2. Engagement: Utilize interactive elements to engage visitors actively.
  3. Performance Tracking: Monitor user behavior through analytics for data-driven decisions.

Step 1: Choose the right template for your needs

The first step in using Instapage as your website creator is to select a template that meets your objectives. With over 100 conversion-focused layouts available, you can find the perfect design that caters to your target audience's needs. Here's how to select effectively:

  1. Audience Alignment: Ensure that your chosen template resonates with the HR community and aligns with their expectations.
  2. Content Flexibility: Look for layouts that allow easy content modification to suit changing HR initiatives.
  3. Mobile Responsiveness: Choose templates optimized for mobile viewing, considering that many users access websites from mobile devices.

Step 2: Optimize your landing pages for conversions

After choosing your template, the next step is optimization for maximum impact. Instapage offers a variety of built-in experimentation features to help you refine your pages for better performance. Some strategies to optimize include:

  1. A/B Testing: Conduct experiments to determine which content generates higher engagement and conversion rates.
  2. Heatmaps: Use detailed heatmaps to visualize user interactions on your pages, aiding in better design decisions.
  3. Analytics Dashboard: Regularly assess landing page performance to identify improvement areas.

Step 3: Personalize user experiences

Personalization is key in retaining visitors and fostering loyalty. Instapage enables you to create tailored experiences for various audience segments through features like dynamic text replacement and AdMaps. This ensures that the content delivered is relevant and engaging.

Remember, when targeting HR professionals, emphasizing how your offerings solve common pain points can significantly enhance user experience.

Ready to transform your HR initiatives with a powerful website creator? Start with Instapage today and unlock the potential of customized landing pages designed to engage and convert.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See website creator for hr business partners in action

See website creator for hr business partners in action

In this video, Erik from AIHR explains the role of an HR business partner, essential for those in or aspiring to work in human resources. He emphasizes the importance of HR business partners in diagnosing and resolving issues within an organization. Using the scenario of an HR director facing low employee engagement scores in the supply chain department, he highlights the consequences of disengagement, including increased turnover and recruitment costs. To address the problem effectively, an HR business partner is required—someone skilled in understanding both business objectives and employee dynamics. This dual understanding is crucial for improving performance and achieving the organization's financial targets.

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