A go-to website software for Travel agents to create professional websites

Enjoy a range of website building and optimization options our website creator for Travel agents offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Boost results through landing page optimization
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Improve alignment across your creative team sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create a website for travel agency: Your ultimate how-to guide

An effective website is essential for travel agents looking to establish a strong online presence. Instapage empowers marketers to build visually appealing landing pages that not only capture leads but also foster brand trust and enhance customer loyalty. With a plethora of easy-to-use features tailored for the travel industry, you can create custom experiences without needing extensive technical skills.

Understanding the importance of a website builder for travel agents

A website builder specifically designed for travel agents simplifies the process of creating dedicated landing pages that can convert visitors into clients. By leveraging Instapage's powerful tools, travel professionals can streamline their marketing efforts. Here are a few benefits:

  1. User-friendly interface: Instapage offers a drag-and-drop interface, allowing travel agents to create pages without needing to code.
  2. Conversion-focused templates: With over 100 layouts, you can select templates that resonate with travelers, ensuring they feel engaged.
  3. Optimal performance analytics: Track user behavior with heatmaps and A/B test to ensure your pages are optimized for higher conversions.

Step 1: Designing your landing page for your travel services

Your landing page is the first impression potential clients will have of your services. Here's how to effectively design it:

  1. Select a relevant template that speaks to your target market, such as adventure or luxury travels.
  2. Incorporate eye-catching images of destinations or experiences that entice potential customers to explore more.
  3. Utilize dynamic content to personalize the experience for different visitor segments, enhancing engagement.

Step 2: Utilizing optimization tools for maximizing conversions

To maximize the effectiveness of your travel agent website, take advantage of Instapage’s optimization capabilities. This involves:

  1. Implementing heatmaps to identify which sections of your landing page capture the most attention.
  2. Conducting A/B tests to compare different versions of your landing page for effectiveness.
  3. Applying performance insights to refine your content and design, resulting in a better conversion rate.

Step 3: Collaborative efforts to enhance page creation

Creating a landing page is often a collaborative process. With Instapage’s features, you can co-create with team members or clients. This includes:

  1. Using real-time feedback tools to gather insights and make necessary edits instantly.
  2. Sharing drafts securely with stakeholders for their input before going live.
  3. Setting up collaborative workflows that streamline communication and approval processes.

By following these steps, travel agents can effectively create landing pages that resonate with their audience, driving more bookings and fostering loyal customer relationships.

Ready to elevate your travel business? Start using Instapage today to build custom landing pages that transform how you attract and engage clients.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Frequently asked questions about travel agent website builder

See website builder for travel agency feature in action

See website builder for travel agency feature in action

In this video, travel agents are guided through the best website options available. There are three main approaches to creating an attractive and effective website that encourages bookings. The first option is to DIY using platforms like Squarespace, Wix, and Weebly, which typically cost between $15 to $20 per month and require some technical skills. If technical skills are lacking, this option is not recommended. Among these, Squarespace is highlighted as the preferred choice due to its beautiful templates and user-friendly interface, although basic tech skills are still necessary. Overall, these three platforms are the top recommendations for travel agents.

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