A go-to website software for Reservation agents to create professional websites

Enjoy a range of website building and optimization options our website creator for Reservation agents offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Boost results through landing page optimization
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Improve alignment across your creative team sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

The ultimate guide to using Instapage as a website builder for reservation agents

Instapage provides reservation agents with a powerful website builder designed to maximize conversion rates and streamline the booking process. With its intuitive features, marketers can craft unique landing pages that resonate with potential customers, thereby increasing brand trust and driving customer loyalty. Leveraging a library of over 100 customizable templates, Instapage ensures efficiency and effectiveness in every marketing campaign.

Understanding the needs of reservation agents

Reservation agents operate in a competitive landscape where attracting and retaining customers is crucial. Below are key elements to consider when utilizing a website builder:

  1. User-friendly design: A visually appealing, easy-to-navigate landing page can significantly enhance user experience and drive bookings.
  2. Mobile optimization: With a high percentage of users searching for services on mobile devices, your landing pages must be fully responsive to capture this audience.
  3. Strong call-to-action (CTA): Clearly defined CTAs help guide visitors toward making bookings, especially when they are strategically placed.

Step 1: Selecting your landing page layout

Begin by choosing a suitable layout from Instapage’s extensive library. Aim for a design that aligns with your brand and the objectives of your marketing campaign.

Step 2: Implementing optimization features

Once your layout is selected, employ built-in tools to optimize for conversions. Focus on these optimization strategies:

  1. Use A/B testing to determine which page variations yield the highest conversions, allowing for data-driven improvements.
  2. Analyze heatmaps to understand user behavior on your pages, helping you fine-tune content placement.
  3. Track performance metrics through the analytics dashboard to make informed adjustments.

Step 3: Personalizing content for your audience

Leveraging personalization can elevate engagement levels. Use these strategies:

  1. Employ dynamic text replacement to tailor messaging based on visitor criteria, enhancing relevance.
  2. Utilize AdMaps to align specific advertisements with designated landing pages, ensuring cohesive messaging.
  3. Monitor audience-level metrics to refine future campaigns based on demographic-specific performance.

Completing these steps allows you to harness the complete capabilities of Instapage, transforming your approach to online booking.

Ready to elevate your customer engagement? Start building high-converting landing pages today with Instapage!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See website builder for reservation agents in action

See website builder for reservation agents in action

In this video, the speaker discusses the optimal website options for travel agents, focusing on three effective methods to create a visually appealing and functional website that encourages bookings. The first option is to build a site independently using do-it-yourself (DIY) platforms, which typically cost between $15 to $20 per month. However, this approach requires some technical skills, so it may not be ideal for those lacking such abilities. The recommended DIY platforms for travel agents include Squarespace, Wix, and Weebly, with Squarespace being the speaker's preferred choice due to its attractive, user-friendly templates. For those with tech skills and a DIY inclination, these platforms offer the best solutions for establishing a travel agency website.

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