A go-to website software for Public relations coordinators to create professional websites

Enjoy a range of website building and optimization options our website creator for Public relations coordinators offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Boost results through landing page optimization
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Improve alignment across your creative team sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Master the art of creating landing pages with Instapage for public relations coordination

Creating effective landing pages is essential for public relations coordinators aiming to enhance brand trust and drive conversions. Instapage provides a powerful solution, allowing marketers to build pages quickly using a flexible platform designed specifically for high-impact campaigns.

Understanding the essential features of Instapage for public relations

Instapage offers a robust suite of tools tailored for public relations efforts. These features allow for seamless collaboration, optimization, and personalized content delivery that enhances communication strategies.

  1. Conversion-focused layouts: Instapage provides over 100 templates that are tailored for conversions, making it easy to create engaging landing pages that resonate with your audience.
  2. Dynamic content personalization: With capabilities like dynamic text replacement and AdMaps, you can create customized experiences for specific audience segments, ensuring your messaging is relevant and impactful.
  3. Built-in experimentation tools: Using A/B testing and heatmaps, you can optimize your landing pages based on real user behavior, significantly improving conversion rates.

Step 1: Launching your first landing page on Instapage

To get started, sign up for an Instapage account, and follow these initial steps to create your landing page:

  1. Choose a template: Select from hundreds of conversion-oriented templates that suit your public relations goals.
  2. Customize your layout: Use Instablocks to drag and drop elements and make your landing page visually appealing and engaging.
  3. Add relevant content: Incorporate persuasive copy and eye-catching visuals that align with your PR strategy.

Step 2: Optimizing your landing page for better results

Once your landing page is live, optimize it using the following steps:

  1. Conduct A/B tests: Compare different versions of your landing page to determine which elements drive higher conversion rates.
  2. Utilize heatmaps: Analyze user behavior on your page to identify areas of improvement and refine your messaging accordingly.
  3. Monitor performance: Regularly check your analytics dashboard to assess page effectiveness and make data-driven adjustments.

Step 3: Collaborating with your team and stakeholders

Collaboration is key to successful public relations campaigns. Leverage Instapage’s collaborative features to streamline feedback and production:

  1. Invite team members for feedback: Share your landing page with colleagues and stakeholders for real-time comments and suggestions.
  2. Make instant edits: With collaborative tools, you can implement changes directly based on feedback, speeding up your page production process.
  3. Share securely: Control who can view and edit your landing pages, keeping sensitive information safe while facilitating teamwork.

By following these steps, public relations coordinators can leverage Instapage to build effective landing pages that foster brand trust and drive customer loyalty.

Ready to elevate your PR strategy with targeted landing pages? Sign up for Instapage today and start creating impactful experiences for your audiences.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See website builder for public relations coordinators in action

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This video tutorial by Devlin Peck focuses on helping instructional designers (IDs) choose website builders for creating their portfolio websites, which are essential for landing job opportunities. The tutorial emphasizes the importance of having a polished online presence and narrows down three main website builders. The first recommended builder is Squarespace, noted for its quick setup and professional appearance, making it a strong competitor to Wix. The video highlights that many participants in Peck's bootcamp utilize Squarespace to effectively showcase their work as they seek their first ID positions. Further insights into the other website builders will likely follow in the tutorial.

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