Website software for medium-sized businesses — design your online masterpiece

Explore our website creator for medium-sized businesses and use the endless possibilities of web creation in a few clicks.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Boost results through landing page optimization
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Improve alignment across your creative team sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Maximize your success with a website builder for medium-sized businesses

Medium-sized businesses need a reliable website builder that empowers them to create effective landing pages. Instapage stands out by enabling marketers to reduce costs and enhance conversion rates, delivering tailored landing page experiences that foster brand trust and customer loyalty. With an extensive library of over 100 conversion-focused layouts, assembling your landing page is as easy as drag-and-drop, requiring no coding skills.

Understand the importance of a website builder for medium-sized businesses

A robust website builder helps streamline marketing efforts by providing the tools necessary to create high-converting landing pages. Here’s what makes a website builder advantageous for medium-sized businesses:

  1. Time efficiency: Quickly create pages without needing extensive technical skills, freeing up resources for other crucial business tasks.
  2. Cost-effective: Significant savings on development costs as you won't need to hire external developers.
  3. Conversion optimization: Tools for A/B testing and performance analytics ensure your landing pages are always improving.

Optimize your landing pages for maximum conversion rates

The process of optimization involves utilizing built-in features that analyze user interactions. These are vital steps for improving your conversion rates:

  1. Heatmaps: Understand where users click and how they interact with your pages, allowing you to refine content layout effectively.
  2. A/B Testing: Experiment with different designs and messaging to identify what resonates best with your audience.
  3. Analytics Dashboard: Assess page performance metrics to ensure your strategies yield positive results and iterate accordingly.

Personalize the experience for your audiences

Creating tailored experiences not only improves conversions but also boosts customer satisfaction. Use these features to personalize content for your various audience segments:

  1. Dynamic text replacement: Customize messages based on user data, enhancing relevance for visitors.
  2. AdMaps: Align specific advertisements with corresponding landing pages for a coherent user journey.
  3. Audience-level metrics: Track engagement to better understand user behavior and refine your content strategy.

Incorporating these optimization and personalization strategies is essential for developing a high-performance website builder designed for medium-sized businesses.

Start leveraging Instapage today to unlock your marketing potential and build landing pages that convert.

Explore how Instapage can empower your business by visiting our website and signing up for a free trial!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See website builder for medium-sized businesses in action

See website builder for medium-sized businesses in action

Choosing the right tools for website creation is crucial for ease of learning and ultimately the success of the site. Many options can be overwhelming, but after testing numerous website builders, I have identified their respective strengths and weaknesses. This video will cover five of the best website builders, categorized by specific needs rather than just presenting a simple list. Different users have different requirements; for instance, one might focus on blogging while others may prioritize e-commerce features. Therefore, understanding which builder excels in each category is essential for making an informed choice that aligns with your particular goals.

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