A go-to website software for Media relations staff to create professional websites

Enjoy a range of website building and optimization options our website creator for Media relations staff offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Master the Art of Creating Landing Pages with Instapage for Media Relations Staff

Creating effective landing pages is essential for media relations staff looking to optimize their marketing efforts. With Instapage's user-friendly website builder, you can develop targeted landing pages that resonate with your audience. This guide will walk you through the steps to harness the full potential of Instapage, increasing conversions and driving engagement.

Step 1: Choose the Right Template

The right foundation is crucial. Instapage offers over 100 conversion-focused layouts that cater to various business needs. Media relations professionals can leverage these templates to focus on key messages, ensuring that your landing page aligns with your marketing objectives.

  1. Conversion-focused Designs: Each template is optimized for performance and built to drive engagement.
  2. Industry-Specific Options: Choose layouts tailored to sectors like Tech, Education, and Financial Services to enhance relevance.
  3. Mobile Responsiveness: Ensure your pages look great on all devices, crucial for reaching audiences on-the-go.

Step 2: Customize with Instablocks

With Instablocks, personalization becomes a breeze. These pre-designed blocks allow for quick customization, making it easy to develop sections tailored to different audience segments. This is especially beneficial for businesses in sectors such as Marketing and Advertising.

  1. Drag-and-Drop Functionality: Easily rearrange blocks to suit your narrative without any coding required.
  2. Dynamic Text Replacement: Tailor content messages for different audience demographics, enhancing engagement.
  3. Integrated Media: Embedding videos or images directly into your blocks can increase interaction and keep users engaged.

Step 3: Optimize for Conversion

Use Instapage's built-in optimization tools to refine your landing pages. With integrated A/B testing and detailed heatmaps, you can track user behavior and make data-driven decisions.

  1. A/B Testing: Launch multiple versions of your page to identify which layout or content performs best.
  2. Heatmaps: Visualize where users are clicking and scrolling to adjust your design and messaging accordingly.
  3. Analytics Dashboard: Get insights on page performance metrics including conversion rates and engagement levels.

Following these steps ensures that your landing pages not only attract but also convert visitors effectively. By utilizing Instapage, you'll contribute to enhancing brand trust and customer loyalty.

In today's competitive environment, optimizing landing pages is critical for media relations success. Instapage offers the flexibility needed to build and personalize landing pages that align with your strategic goals, allowing you to increase conversions efficiently.

Don't wait any longer; get started with Instapage today and transform your landing page strategy!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See website builder for media relations staff in action

See website builder for media relations staff in action

In this tutorial, we start with a brand new test account without any website setup. By navigating to the main menu and selecting the website option, we reach the initial step of setting up a site. If there's no existing website in the My Music Staff account, users will see two options: 'I want to build a website' to access the new drag-and-drop visual website builder, or an option for those who have websites built on platforms like Wix or Squarespace to customize their signup forms and retrieve the necessary code. This overview primarily focuses on the website builder, so we click the first option to choose a template for customizing the site.

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