Instapage’s website software for media outlets — your wallet-friendly option

Streamline your company's operations and marketing efforts with the website creator for media outlets.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Boost results through landing page optimization
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Improve alignment across your creative team sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

A comprehensive guide to using Instapage as a website builder for media outlets

Instapage serves as an intuitive website builder for media outlets, significantly enhancing marketing efforts by creating highly tailored landing page experiences. Equipped with over 100 conversion-focused layouts, Instapage allows marketers to build landing pages without coding, saving time and resources that can be redirected toward more impactful strategies. This seamless process not only boosts brand trust and customer loyalty but also effectively drives conversions, essential for success in today’s competitive landscape.

Understanding the advantages of using a website builder for media outlets

Effective landing pages are at the heart of successful digital marketing strategies. By leveraging Instapage, media outlets can:

  1. Create engaging landing page experiences that capture user attention and drive actions.
  2. Utilize built-in optimization tools such as A/B testing to continuously improve page performance.
  3. Customize each landing page to suit different audience segments, enhancing relevance and increasing conversions.

Step 1: Getting started with Instapage's templates

Begin by exploring Instapage's vast library of templates designed specifically for various industries, including media outlets. Here’s how to initiate your landing page creation:

  1. Browse the template gallery to find a layout that aligns with your campaign goals.
  2. Select a template to utilize its design as a foundation for your tailored landing page.
  3. Customize text, images, and colors to reflect your outlet's branding and messaging.

Step 2: Optimize for conversions

Optimization is key in ensuring that your landing page converts effectively. Use the following tools within Instapage:

  1. Heatmaps to understand user interaction and refine high-traffic areas.
  2. A/B testing features to experiment with different headlines, visuals, and calls to action.
  3. Analytics dashboards to measure performance metrics, tracking conversion rates and audience engagement.

Step 3: Personalize content for specific audiences

Personalization is crucial for capturing diverse audience segments. Instapage enables marketers to:

  1. Dynamically change text on landing pages based on visitor data, increasing relevance.
  2. Align ads to pages using AdMaps, ensuring consistency across messaging.
  3. Use audience-level tracking to gauge performance and cater content to various demographics.

Using Instapage as your website builder for media outlets not only streamlines digital marketing efforts but also creates a remarkable channel for engaging with your audience effectively. By implementing these strategies, you set the foundation for successful conversion rates and lasting customer relationships.

Ready to elevate your media outlet's online presence? Explore the endless possibilities with Instapage today and create impactful landing pages that drive success!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See website builder for media outlets in action

See website builder for media outlets in action

Choosing the right tools to build a website is crucial for ease of use and the site's success. Many people feel overwhelmed by the numerous options available. After testing a variety of website builders, I've identified their strengths and weaknesses, determining which ones excel in specific areas. This video presents five top website builders categorized by user needs, acknowledging that individuals have different goals, such as creating a blog versus an e-commerce site. It’s essential to select a builder that aligns with your specific requirements, ensuring that you focus on features that matter most to you, whether it’s blogging, podcasting, or selling products online.

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