Instapage’s website software for indie game studios — your wallet-friendly option

Streamline your company's operations and marketing efforts with the website creator for indie game studios.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Boost results through landing page optimization
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Improve alignment across your creative team sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Gaming website creator: Your ultimate how-to guide

Building a robust online presence is crucial for indie game studios aiming to reach their audience effectively. Instapage's intuitive platform allows you to create customized landing pages swiftly, enhancing your marketing strategy without the need for extensive technical skills. This guide delves into how you can leverage Instapage to optimize your web presence.

Why choose Instapage for your indie game studio

Instapage stands out as a flexible website builder tailored for indie game studios, offering features that meet the diverse needs of marketers in various sectors. With its comprehensive library of over 100 conversion-focused layouts, your studio can create visually appealing pages that captivate potential gamers.

  1. User-friendly interface: No special coding skills are needed to create stunning landing pages.
  2. A/B testing capabilities: Instapage allows you to test different versions of your landing pages to see which performs best, ensuring high conversion rates.
  3. Detailed analytics: Gain insights into visitor behavior on your pages, helping you refine your marketing techniques.

Step 1: Create your first landing page

Begin by selecting a template that aligns with your studio’s branding. Use AdMaps to ensure your ads lead users to the correct pages that speak to their interests.

  1. Choose a template: Select from Instapage’s extensive library tailored for gaming studios.
  2. Customize elements: Adjust colors, text, and images to reflect your game’s identity.
  3. Implement tracking: Use Instapage’s tracking tools to monitor page performance from the outset.

Step 2: Optimize for conversions

To increase the effectiveness of your landing pages, utilize built-in experimentation features such as heatmaps and A/B testing.

  1. Utilize heatmaps: Understand where visitors click and adjust your layout accordingly.
  2. Conduct A/B tests: Compare different landing pages to see which drives more signups or purchases.
  3. Analyze results: Regularly check performance metrics on your dashboard to track progress.

Step 3: Personalize user experiences

Tailor your landing pages to address the specific preferences and behaviors of your audiences. By employing dynamic text replacement and targeting specific segments, you can significantly improve the user experience.

  1. Dynamic content: Automatically change text and offers based on user data.
  2. Segment targeting: Direct different offers to specific audience segments, maximizing relevance.
  3. Feedback loops: Implement surveys to gather user feedback on what resonates with your audience.

By following these steps, your indie game studio can harness the power of Instapage to create impactful landing pages that boost conversions and foster loyalty.

Ready to get started? Sign up for Instapage today and start creating tailored landing pages that speak directly to your target audience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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Frequently asked questions about indie website builder

See indie game software feature in action

See indie game software feature in action

In this video, Thomas Brush discusses the excitement of launching a successful indie game, highlighted by the potential financial windfall that could come with it, such as a significant bank deposit the next day. However, he emphasizes that with financial success comes responsibilities, particularly concerning taxes that need to be paid. He raises concerns about the complexity of understanding these tax obligations and potential legal liabilities, like the risk of being sued by consumers. Brush acknowledges the confusion many feel regarding the legal aspects of starting a business in game development and entrepreneurship, stressing the importance of being informed and prepared for these challenges in order to navigate the industry effectively.

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