A go-to website software for Independent consultants to create professional websites

Enjoy a range of website building and optimization options our website creator for Independent consultants offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

A powerful website builder for independent consultants

Choosing the right website builder is crucial for independent consultants aiming to enhance their online presence and streamline lead generation. Instapage is specifically designed for marketers to quickly create effective landing pages without needing any coding expertise. With customizable templates and powerful analytics tools, you can create and optimize your website to increase conversions and trust among your target audience.

Understanding the benefits of using Instapage as a website builder

Instapage empowers independent consultants by providing a platform that emphasizes speed, efficiency, and collaboration. This not only saves time but ensures your landing pages are tailored to meet specific audience needs. Below are some compelling benefits:

  1. 1. Quick page creation: Instapage provides over 100 templates tailored for conversions, allowing new consultants to establish a professional online presence in minutes.
  2. 2. Built-in optimization tools: Utilize A/B testing and detailed heatmaps to understand visitor behavior and increase conversion rates.
  3. 3. Audience personalization: Dynamic text replacement allows you to tailor landing pages to specific audience segments, aligning with the goals of targeted marketing strategies.

Step 1: Getting started with your website builder

To begin building your page, sign up for Instapage. Follow these initial steps:

  1. 1. Choose your template: Select from the vast library of designs that best represent your brand and the services you offer.
  2. 2. Customize your layout: Use the drag-and-drop editor to rearrange elements, adjust colors, and add your branding for a personalized touch.
  3. 3. Optimize for SEO: Integrate keywords naturally into your content to align with search engine trends and improve visibility.

Step 2: Collaborating for feedback

A significant advantage of using Instapage is the ability to collaborate directly on your landing pages. Take these actions:

  1. 1. Share links for review: Instapage allows for easy sharing, enabling feedback from colleagues and stakeholders without complicated processes.
  2. 2. Edit in real-time: Make adjustments based on feedback instantly, streamlining your workflow significantly.
  3. 3. Monitor version control: Instapage keeps track of changes, allowing you to revert to previous versions if necessary.

Step 3: Analyzing performance metrics

Once your landing page goes live, measuring its performance is crucial. Utilize Instapage's analytics feature to gain insightful data:

  1. 1. Track conversions: Monitor how many visitors convert into leads or customers via your page.
  2. 2. Assess user interaction: Use heatmaps to visualize where users click most, helping refine your page for better performance.
  3. 3. Determine ROI: Analyze which traffic sources provide the best results, allowing you to focus your marketing efforts effectively.

In conclusion, a website builder like Instapage can significantly enhance the online presence of independent consultants, making it easier to connect with potential clients and boost business growth.

Ready to elevate your consulting business with a powerful website? Start your free trial today with Instapage and experience the difference firsthand!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See website builder for independent consultants in action

See website builder for independent consultants in action

Choosing the right tools for creating a website greatly impacts both the learning process and the website's success. Many options exist, which can lead to confusion. I've tested numerous website builders to understand their strengths and weaknesses, aiming to identify what makes them user-friendly or challenging. In this video, I will share five of the best website builders categorized by specific needs. This categorization is crucial since different users have different purposes for their websites, such as blogging, podcasting, or e-commerce. Not every builder is suitable for every user, so understanding these categories will help you choose the best option for your individual requirements.

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