A go-to website software for Event specialists to create professional websites

Enjoy a range of website building and optimization options our website creator for Event specialists offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Your ultimate guide to using Instapage as a website builder for event specialists

Creating landing pages tailored for events is essential in maximizing engagement and conversions. As an event specialist, Instapage's flexible and user-friendly platform offers tools that allow you to create high-converting landing pages without any coding experience. The built-in features not only help reduce costs but also enhance the personalization of your marketing efforts.

Step 1: Choose the right layout for your event landing page

Instapage offers an extensive library of over 100 pre-built conversion-focused layouts to choose from, which can save you time and streamline the design process. Select a layout that aligns with your event's goals and audience to ensure maximum effectiveness.

  1. Event Registration Page: A layout optimized for capturing attendees' details.
  2. Event Promotion Page: Focus on showcasing your event's highlights and speakers.
  3. Thank You Page: A follow-up page that thanks attendees and encourages social sharing.

Step 2: Optimize your landing page for conversions

Once you've chosen a layout, optimize your landing page using Instapage's built-in experimentation features. This is where data-driven decisions come into play to boost your event's success.

  1. Utilize heatmaps to analyze user behavior on your page.
  2. Conduct A/B tests to experiment with different headlines and CTAs.
  3. Integrate your landing page with analytics tools to track performance metrics.

Step 3: Personalize the user experience

Individualizing the user experience can significantly increase engagement rates. With Instapage, you can create personalized content that speaks directly to your clients' interests and needs.

  1. Use dynamic text replacement to customize messages based on incoming traffic sources.
  2. Implement AdMaps to ensure specific ads lead to tailored landing pages.
  3. Track metrics at the audience level to refine your future campaigns.

By following these steps, you'll be well on your way to creating a high-performing landing page that not only captures leads but also enhances brand trust and customer loyalty.

In summary, leveraging Instapage for building landing pages specifically designed for event specialists enables improvements in both conversion rates and customer satisfaction.

Ready to elevate your event marketing with Instapage? Start creating your first landing page today and experience the results for yourself!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See website builder for event specialists in action

See website builder for event specialists in action

At first glance, an Apple keynote and a birthday party seem quite different. Despite the higher budget of WWDC, both events involve attendee registration, a set agenda, and promotional materials that require distribution through various channels. Both events also benefit from having a charismatic and well-dressed host. The scale differs significantly, but the principles of event management remain constant across different types of gatherings. The structure and process for organizing these events do not change much, whether it's a large technology showcase or a personal celebration. Hi friends, welcome back to the channel. If you're new here, my name is Jeff, a product marketing manager at a large technology company, and in the past five...

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