A go-to website software for Digital strategists to create professional websites

Enjoy a range of website building and optimization options our website creator for Digital strategists offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Xola uses Instapage to optimize landing pages and double its sales lead database
Boost results through landing page optimization
Xola uses Instapage to optimize landing pages and double its sales lead database
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Power up landing pages with AI Power up landing pages with AI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Improve alignment across your creative team sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Unlock the Power of an Effective Website Builder for Digital Strategists

For digital strategists, a robust website builder is essential to streamline marketing efforts and enhance user engagement. Instapage offers a cutting-edge platform designed to create conversion-driven landing pages tailored to your audience. This guide will navigate the intricacies of using a website builder like Instapage to boost conversions and brand loyalty.

Understanding the Importance of a Website Builder for Digital Strategists

A website builder serves as a vital tool for digital strategists by providing the foundation necessary for digital marketing campaigns. Here’s why it matters:

  1. Cost Efficiency: With fewer resources needed compared to coding from scratch, marketers save money on development.
  2. User Experience: Intuitive design elements improve visitor interactions, which directly affects conversion rates.
  3. Analytics Integration: Advanced features like heatmaps and A/B testing provide insights into user behavior, helping to refine strategies.

Step 1: Selecting the Right Templates

Choosing the right templates is crucial for creating a visually appealing landing page. Instapage provides over 100 responsive templates focused on high conversions.

Step 2: Customizing Your Landing Pages

After selecting a template, customization is key. Instapage allows you to personalize content based on user data, ensuring relevance to your target audience.

  1. Dynamic Text Replacement: This feature tailors content dynamically to match user queries, enhancing engagement.
  2. AdMaps: Align your advertisements with specific landing pages to boost campaign coherence.
  3. Real-time Collaboration: Teams can work together seamlessly to create and refine pages quickly.

Step 3: Using Optimization Tools Effectively

Optimize your landing pages to ensure they perform at their best. Utilize Instapage's built-in tools:

  1. A/B Testing: Test different versions of your pages to determine which performs better.
  2. Detailed Analytics: Use the analytics dashboard to track key metrics and make data-driven decisions.
  3. Heatmaps: Analyze user interactions to refine layout and content for better engagement.

By focusing on these steps—template selection, customization, and optimization—you can fully leverage a website builder like Instapage tailored for digital strategists.

Start creating high-converting landing pages today with Instapage, and watch your marketing efforts transform. Sign up now to explore all the features available!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See website builder for digital strategists in action

This movie is made in collaboration with the Dollar Lean Ecosystem, which serves as the main hub for Dollar Lean utility. Non-profit activities are managed by the Lean Community, whereas business activities are conducted by Lean Global Consulting. A digital strategy is a comprehensive plan that outlines how an organization will utilize digital technologies to meet its business objectives. It typically encompasses various elements such as digital marketing, social media, mobile technologies, and analytics to engage customers, drive sales, and enhance operations. The development of a digital strategy involves several steps, including defining the organization’s digital vision and goals, which entails identifying the overall objectives for utilizing digital technologies and ensuring they align with the broader business strategy. Additionally, conducting a digital audit involves assessing current digital capabilities.

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