An easy-to-go web page software for DIY enthusiasts

Dive into web page creation effortlessly and with minimal investment using Instapage. Our web page creator for DIY enthusiasts delivers a seamless experience to bring your ideas to life and reach your target audience.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Boost results through landing page optimization
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Improve alignment across your creative team sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Building a website free: Your ultimate how-to guide

Instapage's versatile landing page creator empowers DIY enthusiasts from various sectors like business services, marketing, tech, education, and finance. With an extensive library of over 100 conversion-focused templates, you can design professional landing pages effortlessly, enhancing customer trust and boosting loyalty. Whether you operate in government, insurance, or energy, tailoring your web presence has never been easier.

Step 1: Choosing a Template

Begin by selecting a template that aligns with your brand identity and goals. Instapage offers flexible designs that cater to multiple industries, enabling you to appeal to your target demographics effectively.

  1. Select a template from a wide range that meets your conversion needs.
  2. Customize the layout using drag-and-drop features to suit your specific message.
  3. Preview your design to ensure it aligns with your brand's aesthetics and functionality.

Step 2: Optimizing Your Page

Optimization is key to maximizing your landing page's potential. Utilize Instapage's built-in experimentation tools to fine-tune your content based on user behavior.

  1. Incorporate heatmaps to identify user interaction areas.
  2. Run A/B tests to determine the most effective headlines, visuals, and calls to action.
  3. Monitor performance through analytics to make data-driven improvements.

Step 3: Personalization

Create tailored experiences for your audience segments based on their unique needs. Personalization can significantly enhance engagement and conversion rates.

  1. Utilize dynamic text replacement to match keywords from your ads to your landing page.
  2. Employ AdMaps to direct specific ads to the most relevant pages.
  3. Track audience metrics to analyze and refine your targeting strategies.

By following these steps, your DIY web page creation can effectively support your marketing efforts, leading to higher conversion rates and improved customer satisfaction.

Don't hesitate to dive into the world of DIY web page creation with Instapage—your solutions for every marketing need are just a click away.

Get started with Instapage today and transform your landing page into an engaging customer experience that drives results.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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Frequently asked questions about free free site

See free website design online feature in action

See free website design online feature in action

Choosing the right tools for building a website is crucial for its success and your learning experience. Many options can create confusion, and selecting the best fit for your needs is essential. After testing numerous website builders, I've identified their strengths and weaknesses. This tutorial focuses on five of the top website builders, categorized to help cater to different user needs. For example, if you're looking to start a blog, you might prioritize simplicity over e-commerce features, while others might need more robust options for online selling. Understanding these categories will aid in making an informed decision based on your specific requirements.

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