An easy-to-go web page software for DIY enthusiasts

Dive into web page creation effortlessly and with minimal investment using Instapage. Our web page creator for DIY enthusiasts delivers a seamless experience to bring your ideas to life and reach your target audience.

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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

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Verizon Digital Media decreases cost per conversion by 53% using Instapage
Build landing pages 500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost results Mobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pages A/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaign Seamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landing Detailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across Integrations with 120+ marketing tools
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build a website for free from scratch: Your ultimate how-to guide

Searching for the ultimate web page builder for DIY enthusiasts? Your search stops here with Instapage. Its user-friendly design and advanced features encourage marketers to effortlessly design visually compelling and conversion-driven website. Easily construct, test, and optimize your web pages to сaptivate your market, drive conversions, and leave a lifelong impact like never before.

As you embark on lifting your online presence, let's see how Instapage can support you along the way. Whether you're an expert or a novice, you'll be pleased by its user-friendly interface and robust tools. Explore a comprehensive, step-by-step guide that unleashes the genuine potential of testing, search engine optimization, reporting, and the growth tools you’ll need to achieve your objectives.

Follow these steps to create compelling landing pages with Instapage

  1. Visit the Instapage website and create a free account.
  2. After signing in, ensure you are on the Landing Pages list of the account.
  3. Click the CREATE PAGE button on the right.
  4. Design a page from a template, from scratch, or upload a .instapage file of a page that you’ve downloaded.
  5. Title your page > click EDIT DESIGN, and personalize it in the versatile builder.
  6. Set the page background, include fonts, and insert any custom code.
  7. Add elements from the left sidebar. Discover more about them in our Help Center.
  8. Click SAVE to preserve any modifications. We recommend saving your page as frequently as possible, especially prior to leaving.
  9. After completing your setup, click PUBLISH to make your internet page live.

You’ve just taken your first steps toward reaching new customers and growing sales with the most robust, intuitive landing page platform. With Instapage’s web page software for DIY enthusiasts, the power to build visually appealing and functional websites that drive conversions is in your hands. The builder delivers extensive customization options, advanced features such as A/B testing and heatmaps, and the ability to deliver personalized experiences that resonate with your target market. Unleash the full potential of your web performance and elevate your digital experience to new heights.

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Frequently asked questions about building a website free

See create own website feature in action

Choosing the right tools for building a website is crucial for its success and your learning experience. Many options can create confusion, and selecting the best fit for your needs is essential. After testing numerous website builders, I've identified their strengths and weaknesses. This tutorial focuses on five of the top website builders, categorized to help cater to different user needs. For example, if you're looking to start a blog, you might prioritize simplicity over e-commerce features, while others might need more robust options for online selling. Understanding these categories will aid in making an informed decision based on your specific requirements.

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