The intuitive web page software for Online marketing managers

Harness the potential of Instapage's web page creator for Online marketing managers and other intuitive solutions in the platform. Easily create impactful pages that resonate with your audience and achieve better outcomes.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Boost results through landing page optimization
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Improve alignment across your creative team sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

A comprehensive step-by-step guide to using the web page builder for online marketing managers

Creating high-converting landing pages is crucial for any online marketing strategy, especially given the competitive landscape of today’s digital marketing. Instapage's web page builder empowers marketers to design and deploy targeted landing pages quickly, resulting in reduced costs and higher conversion rates. Whether you are in business services, tech/SaaS, or financial services, you can benefit from a streamlined landing page creation process tailored to meet specific marketing goals.

Understanding the value of a web page builder

A dedicated web page builder provides marketing managers with the tools to directly influence conversion rates. Using a platform like Instapage, marketers can unleash robust customization capabilities without needing technical skills. This flexibility is especially useful for businesses that need to rapidly adapt to market changes. Here are some key advantages:

  1. No coding skills required: Build stunning landing pages using a library of over 100 conversion-focused layouts.
  2. Speed and efficiency: Quickly create pages that align with marketing campaigns without waiting on developers.
  3. Data-driven decisions: Utilize heatmaps and A/B tests to continuously optimize the user experience.

Step 1: Create your landing page

Begin by selecting a template that best fits your campaign goals. Instapage offers a variety of layouts suitable for different sectors. Here’s how to start creating your landing page:

  1. Choose a layout: Browse through the ready-made templates or create your own from scratch.
  2. Customize the content: Tailor the text, images, and call-to-action buttons to resonate with your target audience.
  3. Preview your changes: Use the visual editor to see how your page looks before publishing.

Step 2: Optimize for conversions

After your page is built, focus on optimization to ensure maximum conversion rates. Instapage provides several built-in tools for this purpose:

  1. Use A/B testing: Create variations of your landing page to find out what works best.
  2. Analyze user behavior: Leverage heatmaps to see where users are clicking and adjust the layout accordingly.
  3. Implement dynamic text replacement: Deliver personalized experiences that match the keywords users are searching.

Step 3: Collaborate and iterate

Collaboration is key in refining landing page strategies. Instapage allows for real-time editing and feedback, making it easy to work with team members or stakeholders. This collaborative feature supports an iterative design process, which is vital for continuous improvement.

Utilizing Instapage's web page builder not only simplifies the design process, but also integrates optimization and collaboration tools, making it essential for modern marketing strategies. Capitalize on these features to enhance your landing pages and boost your business outcomes.

Ready to transform your marketing strategy? Start building high-converting landing pages with Instapage today and experience the difference it can make for your campaigns.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See web page builder for online marketing managers in action

See web page builder for online marketing managers in action

When making a website, choosing the right tools significantly impacts the ease of learning and the site's success. Many people feel overwhelmed by the plethora of options available. After testing numerous website builders and identifying their strengths and weaknesses, this video outlines five top website builders categorized by user needs. This approach helps address the varying requirements of different users, such as bloggers who may not need e-commerce features or vice versa. The video thus emphasizes a tailored approach to selecting a website builder that fits individual project goals.

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