Self-hosted web page software: Design made simple

Experience the potential of self-hosted web page creator and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization Boost results through landing page optimization sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pages Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pages Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Website builder self hosted: Your ultimate how-to guide

Are you new to designing websites and landing pages, or maybe just the thought of it gives you chills? Using our self-hosted web page builder might just be that low-risk, super user-friendly, and affordable solution you were seeking. It’s loaded with different building configuration tools, user behavior monitoring capabilities, and optimization functionalities that are easy to understand and make getting started a cinch.

Although the Instapage creator offers numerous templates and pre-added visual assets, there’s plenty of room for experiments and personalization. Start taking the full advantage of Instapage in minutes.

Getting started with our self-hosted web page software

  1. Log in to your Instapage account or create a new one.
  2. In the top left corner, choose Create Page and select your page type. Come up with a title for it.
  3. Start off with one of 200+ templates ideal for various kinds of websites.
  4. Benefit from the numerous building blocks to modify your page's layout.
  5. Choose to add text, modify its size and font, upload pictures, build in videos, and use other options available in the left sidebar.
  6. Create a form and check it in the builder before publishing the changes.
  7. Preview your landing page to ensure it looks and functions as desired.
  8. Proceed to publish your page by selecting any of the available publishing methods.

As you explore our self-hosted web page creator, you’ll find that it doesn’t require much of a learning curve, regardless of your tech background or past expertise. It frees you from having to use a dedicated developer or designer to get your web page up and running. Additionally, while Instapage offers many no-code widgets and elements, you can still enhance your landing page by implementing personalized HTML, Javascript, and CSS for additional versatility.

Streamline your page’s creation process with our user-friendly website builder. Start increasing your online presence today!

Get more out of self hosted landing page builder

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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Frequently asked questions about selfhosted website builder

See open source form builder self hosted feature in action

See open source form builder self hosted feature in action

okay i have to admit im a little shocked by this i asked you on youtube i asked you on twitter hey do you have a website eighty percent of you do not have websites twenty percent of you think you dont need one what are you guys doing you need to make a website right now sorry for the noise okay here we go ive got two goals in this video first im gonna convince you that you need a website ill give you my best reasons and two after ive convinced you ill show you how to make a website right now for free i dont want you to have any excuses youre gonna do it right now know when i see free i mean free no gimmicks the server that we have to host our website on its free the way we build our website which you could go out and learn html javascript css like thatd be good for you but you dont have to do that so the way were going to build our website will be through the open source software wordpress and its amazing its what i use to build my website now real quick disclaimer this

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