Leverage Instapage’s one pager software to run A/B tests for optimal results

Enjoy the ease of use and functionality of our one pager creator to run A/B tests for optimal results effortlessly.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Boost results through landing page optimization
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Improve alignment across your creative team sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Master the art of One pager builder to run A/B tests for optimal results

Crafting effective landing pages is essential for maximizing conversions in any online marketing strategy. With Instapage, marketers have access to a highly flexible one pager builder that streamlines the process of developing and testing pages. By leveraging dynamic features and templates, marketers can reduce costs while significantly improving their conversion rates.

Understanding the One pager builder for A/B testing

A one pager builder designed for A/B testing allows you to create multiple versions of landing pages to determine which design or content yields the best results. Instapage facilitates not just the construction of these pages but also their optimization through built-in analytics and user behavior insights.

  1. Flexible page creation: Design landing pages quickly using ready-made layouts tailored for conversion.
  2. Built-in experimentation features: Use A/B testing capabilities to assess performance variations across different landing page designs.
  3. Detailed analytics: Track user interactions using heatmaps to identify areas for improvement.

Step 1: Creating your landing page with Instapage

Begin your journey by utilizing Instapage's library of over 100 customizable templates. Follow these actionable steps:

  1. Choose a template that aligns with your campaign goals to reduce setup time and ensure effectiveness.
  2. Customize the template visually through drag-and-drop functionality, altering text, images, and layout as per your brand's needs.
  3. Using dynamic text replacement, ensure that content resonates with specific audience segments.

Step 2: Running A/B tests for optimization

Once your landing page is live, next comes testing various elements to achieve optimal results.

  1. Select two or more variations of your landing page to test differing headlines, images, or call-to-action buttons.
  2. Monitor performance through Instapage's analytics dashboard to evaluate engagement metrics.
  3. Utilize real-time feedback and heatmaps to see where users click most, allowing you to refine pages further.

Step 3: Leveraging collaboration for feedback

Instapage facilitates enhanced collaboration, speeding up the review cycles. Here's how to maximize this feature:

  1. Invite team members and stakeholders to view and comment on your page to gather diverse insights.
  2. Make real-time adjustments based on collaborative feedback to ensure all voices are heard.
  3. Share pages securely with external stakeholders for approvals before going live.

In conclusion, using a specialized one pager builder to run A/B tests can drastically improve marketing effectiveness, enhance customer personalization, and ultimately drive higher conversion rates.

Are you ready to elevate your landing page strategy with Instapage? Start your free trial today and witness firsthand the power of optimized landing pages.

Get more out of One pager builder to run A/B tests for optimal results

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See one pager builder to run a/b tests for optimal results in action

See one pager builder to run a/b tests for optimal results in action

This video tutorial is designed for beginners looking to create their first A/B experiment. Host Khalid, from Invest, aims to help viewers improve their site conversion rates to increase online revenue. The channel shares effective tips, strategies, and tools for this purpose. The video focuses on a specific A/B testing software to demonstrate the experiment creation process. Khalid mentions that there are many platforms available, often similar to each other. He notes that he has previously covered alternative options to Google Optimize, providing a link in the description for viewers to explore those alternatives. The tutorial encourages subscription, likes, and comments for further engagement.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about One pager builder to run A/B tests for optimal results