A go-to microsite software for Real estate managers to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Real estate managers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Effective Microsite Software for Real Estate Managers

Creating high-converting landing pages is essential for real estate managers. Instapage provides the ideal platform for building microsites that empower marketers in the real estate industry to enhance customer engagement, boost brand visibility, and increase conversion rates. By utilizing Instapage's flexible features, you can develop landing pages that resonate with targeted audiences in the competitive real estate market.

Step 1: Choose the Right Templates

The first step in creating effective microsites is selecting the right landing page templates. Instapage offers over 100 customizable templates designed specifically for real estate professionals. These templates facilitate quick page building and are optimized for conversions, making it easier to provide appealing experiences for potential buyers and sellers.

  1. User-Friendly Interface: Instapage’s drag-and-drop functionality allows you to easily customize layouts without needing coding skills.
  2. Responsive Designs: Ensure that your microsite looks great on all devices, which is crucial for reaching on-the-go property seekers.
  3. Conversion-Focused Elements: Incorporate key components like lead capture forms, testimonials, and property showcases right into your designs.

Step 2: Optimize Your Pages for Higher Conversions

Once your templates are set, the next vital step is optimization. Instapage equips you with advanced features such as A/B testing and detailed heatmaps to streamline this process. These tools help you understand user behavior, enabling you to make data-driven decisions on your landing pages.

  1. Conduct A/B Tests: Assess different versions of your landing pages to determine which elements drive better engagement.
  2. Utilize Heatmaps: Analyze scrolling and clicking behaviors to identify areas needing improvement.
  3. Leverage Analytics Dashboards: Track performance metrics in real-time to inform future optimizations.

Step 3: Personalize Landing Pages for Target Audiences

Next, focus on personalizing your landing page content to cater to various audience segments. Instapage supports dynamic text replacement and AdMaps, allowing you to create tailored experiences that resonate deeply with individual visitors.

  1. Dynamic Text Replacement: Alter text on your landing pages based on the source of your traffic, enhancing relevancy.
  2. AdMap Technology: Align specific ads with relevant landing pages to ensure that your messaging is coherent across channels.
  3. Audience-Level Tracking: Use data tools to measure engagement with personalized content and optimize as needed.

With these steps, you can effectively create and optimize microsites that not only attract potential clients but also convert leads into sales. Instapage transforms the often daunting task of page creation into a straightforward, efficient process suited for busy real estate managers.

Incorporating the best practices outlined above will empower your marketing efforts and ultimately lead to better business outcomes.

Ready to elevate your real estate marketing strategy? Start building high-impact microsites with Instapage today and watch your conversion rates soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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See microsite software for real estate managers in action

See microsite software for real estate managers in action

Property management software is essential for landlords and property managers to efficiently monitor, screen tenants, and facilitate online rent collection. It enhances communication among managers, owners, and renters. This video reviews the best property management software that combines key features necessary for effective property administration, including accounting, maintenance, inspections, communication, online rent collection, tenant screening, and reporting into a single program. The first software highlighted is Inaugo, a comprehensive platform aimed at streamlining workflows and improving tenant communication. Inaugo is suitable for different property types, including commercial, residential, and student housing, and offers a suite of essential features that landlords should consider when choosing property management software.

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