Microsite software for brokers — design your online masterpiece

A microsite is a website that promotes a companys products, services, campaigns, events, or entire brand. The definition of a microsite encompasses many different things; theyre small websites or single web pages that use a different domain or subdomain, separating them from the companys main website. What Is a Microsite? Definition, Benefits, More - Mailchimp mailchimp.com resources what-is-a-microsite mailchimp.com resources what-is-a-microsite

Microsites designed to supplement campaigns are independent and use content designed, written, and created for that specific campaign. An example of this is a sports drink company highlighting their coffee-flavored drinks apart from the rest of their brands or an e-commerce business emphasizing a limited-time offer.

Microsites are becoming more popular than ever as a way for brands to focus on a specific product, service, or campaign while connected to a larger website.

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyre used as a form of branded content thats focused on a particular product or event, or to try to attract a very specific audience.

Pro: You can focus your content. Con: Visitors are less likely to interact with content hosted on your main website. Pro: Microsites allow you to collect valuable analytical data. Con: Your team will need to develop a new marketing strategy.

A microsite can be identified by several characteristics: Distinct purpose: A microsite typically serves a specific purpose or targets a particular audience segment. Separate domain or subdomain: It often has its own unique domain or subdomain, distinct from the main website.

A microsite is a self-contained, standalone website with independent links accessed from a larger site. These sites will often have their own subdomain or sub-URL structure to distinguish them from their parent site. Interactive Microsite Best Practices - Ceros Educate ceros.com post interactive-microsite-b ceros.com post interactive-microsite-b

Unlike your primary website, microsites focus on one core aspect of your business, such as a product line, event, or individual campaign. Whether you have a brand you want to showcase or an event you wish to promote, a microsite can ensure your content stands out and attracts the right audience.

If youre looking to convert visitors into leads then landing pages are your golden ticket. Looking to increase brand awareness? Microsites are the way to go. While both tools are great to have in your marketing arsenal, they function differently and achieve different marketing goals for your business, Russell said.

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyre used as a form of branded content thats focused on a particular product or event, or to try to attract a very specific audience. Microsite vs Website: Whats the Difference? - Vev vev.design blog microsite-vs-website vev.design blog microsite-vs-website