A go-to microsite software for SharePoint developers to create professional websites

Enjoy a range of website building and optimization options our microsite creator for SharePoint developers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Sharepoint microsite: Your ultimate how-to guide

Creating effective microsites that engage users can significantly boost your marketing efforts. Instapage offers a powerful microsite creator tailored for SharePoint developers that allows you to craft landing pages quickly and without the need for coding. With a focus on reducing costs, maximizing conversions, and enhancing brand trust, this guide will walk you through the essential steps for utilizing Instapage's features effectively.

Understanding the Importance of a Microsite

Microsites serve as highly targeted web destinations that can increase relevance and engagement for specific campaigns. Using Instapage, developers can create landing experiences that resonate with precise audience segments, contributing to improved customer loyalty and conversion rates. Here's how to leverage the power of microsites in your digital strategy:

  1. Targeted Messaging: Tailor content to meet the needs of specific audience segments, ensuring relevance and increased engagement.
  2. Streamlined Design: Instapage provides over 100 customizable layouts for quick deployment.
  3. Data-Driven Decisions: Built-in analytics tools help you assess performance and make informed adjustments.

Step 1: Creating Your Microsite with Instapage

Getting started with the Instapage microsite creator is straightforward. Follow these essential steps to set up your landing page effectively:

  1. Select a Template: Begin by choosing from a vast library of high-converting templates tailored to your vertical, whether it's education, financial services, or government.
  2. Customize Content: Use drag-and-drop features to personalize your page content without needing a developer.
  3. Launch and Monitor: After customizing your template, publish your microsite and utilize analytics to monitor performance.

Step 2: Optimizing Your Microsite for Conversions

Optimizing your microsite is crucial for driving desired actions. Here’s how to enhance the performance of your landing pages:

  1. Utilize A/B Testing: Experiment with different headlines, images, and calls-to-action to find what resonates best.
  2. Implement Heatmaps: Use heatmaps to analyze user interaction and adjust layouts accordingly.
  3. Track Audience Metrics: Leverage audience-specific tracking to refine your approach based on engagement statistics.

Step 3: Personalizing User Experiences

Personalization is key in today’s digital landscape. Instapage allows you to create content that appeals to different audience segments through advanced features:

  1. Dynamic Text Replacement: Automatically tailor messaging based on the visitor's source or behavior.
  2. AdMap Alignment: Connect specific ads to tailored landing pages, enhancing the user journey.
  3. Enhanced Data Tools: Track and amend strategies based on individual audience interactions with your site.

Engaging microsites not only improve conversion rates but also reinforce brand trust and loyalty. By utilizing Instapage’s robust features, you can leverage the full potential of your digital marketing efforts.

Ready to transform your digital strategies with a customized microsite? Start your journey with Instapage today and create landing pages that drive results.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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In this tutorial, Sabina from Origami Connect discusses the importance of effective internet homepage design, likening it to a movie trailer where employees make quick judgments. She critiques a Microsoft SharePoint homepage, noting that while it appears content-rich, the excessive news and pictures can overwhelm users, leading them to ignore the page. Key resources like forms and templates can be hard to find, earning this design a low rating of 3 out of 10. In contrast, a well-designed homepage prioritizes accessibility to essential resources at the top, includes deadline reminders, employee directories, an events library, and social features to foster employee connection. Such elements enhance user engagement and facilitate easier navigation.

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