A go-to microsite software for Salesforce developers to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Salesforce developers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Mastering the microsite creator for Salesforce developers

A well-crafted microsite can enhance your marketing strategy by providing tailored experiences that resonate with specific audience segments. Instapage’s microsite creator for Salesforce developers simplifies the complex task of creating specialized landing pages that boost conversions. Leverage the ease of use coupled with advanced optimization tools that Instapage offers to gain a competitive edge in various industries including tech, education, and financial services.

Understanding the purpose of a microsite

Microsites serve to engage users more deeply than traditional websites. Designed for particular campaigns, products, or services, they allow for focused messaging and aesthetics. The importance of aligning your microsite with your overall brand strategy cannot be overstated; it's critical for maintaining brand trust and customer loyalty. A few attributes to consider when structuring your microsite include:

  1. Focused Messaging: Each microsite should convey a specific message aligned with your marketing goals, making it straightforward for users to navigate.
  2. Tailored Content: Use audience segmentation to deliver personalized content that resonates with different user groups.
  3. Integrated Analytics: Employ tracking tools to monitor engagement and performance, allowing for data-driven improvements.

Step 1 - Choosing the right templates

Instapage offers over 100 customizable layouts that fit a variety of industries. Start by selecting a template that matches your campaign's goals. For Salesforce developers, this flexibility allows for seamless integration of data-driven insights and dynamic content. Some popular template features include:

  1. Responsive Design: Ensure your microsite is accessible and visually appealing on all devices.
  2. A/B Testing Options: Incorporate variations to test and find the highest-performing design and content.
  3. Conversion-focused Layouts: Utilize layouts that are designed specifically to guide visitors towards your desired action.

Step 2 - Optimize for performance

Optimization is key to ensuring your microsite performs well. With the built-in experimentation features of Instapage, you can continuously improve your pages. Here are some essential optimization strategies:

  1. Use Heatmaps: Analyze user behavior on your pages to detect areas that require improvement.
  2. Implement A/B Testing: Compare different versions of landing pages to see which one maximizes conversions.
  3. Utilize Analytics Dashboards: Track performance metrics to understand user engagement and make informed decisions.

Step 3 - Personalize the user experience

Utilizing dynamic text replacement and audience segmentation is crucial. Instapage allows Salesforce developers to create landing pages that adapt based on user demographics and behaviors. Consider these personalization tactics:

  1. Dynamic Content: Automatically tailor headlines, images, and CTAs based on user data.
  2. Ad Mapping: Ensure that ads lead to the most relevant landing pages to reduce bounce rates.
  3. Segmentation Insights: Analyze audience behavior to enhance precision in targeting.

By integrating these strategies when using the microsite creator for Salesforce developers, marketers can create impactful campaigns that effectively drive conversions.

Start building your personalized microsite today with Instapage to capture interest and boost your marketing performance!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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In this video, Walters, a 18-time certified Salesforce MVP, discusses the top three Salesforce developer certifications to pursue in 2024 to enhance credibility and employability. He emphasizes the importance of getting Salesforce certified for both beginners and those looking to advance their skills. The focus is primarily on developer certifications, although other certifications can also support career growth. The first certification highlighted is the Platform Developer I certification, recommended for showcasing fundamental skills in Salesforce development, which is essential for building credibility in the field. The video aims to guide developers in making informed choices about which certifications to pursue.

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