A go-to microsite software for Public relations managers to create professional websites

Enjoy a range of website building and optimization options our microsite creator for Public relations managers offers, from affordable to premium, without needing technical skills.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Boost results through landing page optimization
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Power up landing pages with AI Power up landing pages with AI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Improve alignment across your creative team sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Unlocking the power of a microsite creator for public relations managers

As a public relations manager, utilizing a powerful microsite creator can significantly enhance your campaign effectiveness. Instapage enables you to quickly create landing pages that cater to diverse audiences without needing technical skills. This platform is designed to optimize costs while increasing conversion rates, fostering brand trust and customer loyalty.

Why choose Instapage for your microsite needs?

Instapage stands out for its user-friendly features and powerful capabilities tailored to equip PR professionals with the tools they need. Establishing versatile landing pages for announcements, events, or media communications is made seamless.

  1. 100+ conversion-focused layouts: Instapage offers a rich library of pre-designed templates, allowing PR professionals to quickly customize pages that resonate with target audiences.
  2. Built-in analytics and experimentation: Use heatmaps and A/B testing to understand user behavior, enabling you to refine your microsite's effectiveness in real-time.
  3. Dynamic text replacement: This feature ensures that your landing pages are personalized, increasing engagement by aligning content with the searcher's intent and expectations.

Setting up your first microsite with Instapage

Creating your first microsite with Instapage is straightforward. Here's a step-by-step guide to help you get started:

  1. Choose a layout: Start by selecting from a wide array of pre-made templates that suit your campaign's objectives. Customization options are available to tailor the design further.
  2. Add engaging content: Incorporate text, images, and videos that speak to your target audience's interests while remaining aligned with your brand voice.
  3. Optimize for conversion: Utilize the available analytics to monitor the performance of your microsite, implementing changes to maximize engagement and lead generation.

Enhancing your microsite with personalization and collaboration

Maximizing the effectiveness of your microsite involves adding personalized elements and maintaining collaborative efforts.

  1. Dynamic audience targeting: Leverage audience segmentation tools to deliver tailored experiences that cater to different segments of your audience, thus improving engagement and conversion rates.
  2. Real-time collaboration: The platform allows multiple stakeholders to provide instant feedback and make timely changes, ensuring that content remains relevant and impactful.
  3. Analytics tracking: Use the dashboard tools to assess audience interactions and engagement metrics, adjusting your approach based on rich data insights.

In summary, Instapage's microsite creator provides PR managers with an agile tool to build dynamic landing pages that capture attention and drive conversions. By leveraging these features, you can enhance communication strategies and achieve your campaign goals effectively.

Start creating your personalized microsite today with Instapage. Discover how easy it is to enhance your public relations efforts and drive meaningful engagement.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See microsite creator for public relations managers in action

See microsite creator for public relations managers in action

Public relations (PR) strategies can include donations to affected neighborhoods or brand activation events at malls. One notable PR campaign was Google's Ebola Prevention Initiative during the 2014 Ebola outbreak, which significantly impacted multiple countries and resulted in many fatalities. In response, Google initiated a fundraising campaign, pledging to contribute $2 for every $1 donated through its platform, ultimately raising $7.5 million and enhancing its public image. Additionally, the online meal ordering service Just Eat allows customers to add specific instructions to their orders, demonstrating personalized service, as illustrated by a sick customer who requested the delivery person to pick up medication while delivering her food.

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